The Black Friday Challenge · November 5 to 30
Work toward an individual sales target based on your own business performance. Reach 100% of your sales target to earn a gift card, then aim for 120% to earn a higher-value gift card and enter the GMV ranking for your tier.
Eligible Teachable Payments creators are automatically entered—no sign-up needed. Only sales through Teachable Payments from November 5–30 count, but selling elsewhere won’t disqualify you. You can also activate Teachable Payments during the challenge to start qualifying.
Your target is based on your January to August 2026 average monthly sales and your historical Black Friday performance, with tier-based caps to keep it achievable. If your sales are declining, the goal focuses on maintaining your current run rate.
Use the live sessions and Build With Us course to prepare your offer, sales page, and emails. Your goal is specific to your business; other creators’ names and sales numbers stay private.
Your tier is based on your sales over the last 12 months. See how tiers work →
Grand Prize · Teachable Elite and Teachable Select only
All Teachable Elite and Teachable Select creators are invited to Teachable Collective. Reach 120% of your sales target to enter the GMV ranking. For Teachable Elite and Teachable Select, 1st and 2nd place win a trip to the Q1/27 Collective with flights and hotel covered.
Put your business in a peer hot seat, get data insights from our team and hear from expert speakers, alongside creators who know what it takes to grow. After LA, Rome and Miami, our next stop is Lisbon.
Rewards start once you reach $10k in Challenge sales.
This minimum applies to all rewards, including the grand prize. Only sales through Teachable Payments from November 5 to 30 count.
Scroll across to compare milestone and leaderboard prizes.
| Community tier | 100%of target | 120%of target | LeaderboardReach 120% to qualify |
|---|---|---|---|
| Teachable Elitecreators who earned $750k+ in annual sales | $300gift card | $400gift card | 1st and 2nd placeWin a trip to the Q1/27 Teachable Collective (flight + hotel). |
| Teachable Selectcreators who earned from $250k to $750k in annual sales | $150gift card | $200gift card | 1st and 2nd placeWin a trip to the Q1/27 Teachable Collective (flight + hotel). |
| Teachable Scalecreators who earned from $100k to $250k in annual sales | $100gift card | $150gift card | 1st placeWin a $1,000 gift card. |
| Teachable Basecreators who earned under $100k in annual sales | $60gift card | $100gift card | 1st placeWin a $1,000 gift card. |
*Gift cards can be used at major retailers, so the reward is yours to spend however you want.
Creators who hit 120% get the 120% gift card instead of the 100% one. Milestone gift cards do not stack.
Full reward conditions in the campaign terms and conditions document.
You don’t have to plan Black Friday alone.
Get help with my Black Friday planBlack Friday prep series · 2026
Build your offer in October, then sharpen your strategy and write your emails in November. Follow the calendar week by week.
Scroll across each month to explore the weeks.
30-min Q&A · Weekly coaching
Join AMA45-min build-along
Join session30-min Q&A · Weekly coaching
Join AMA45-min workshop
Join session30-min Q&A · Weekly coaching
Join AMAChallenge live · Nov 5 to 30
Live on Zoom · Under 2 hrs
Join session30-min Q&A · Weekly coaching
Join AMAChallenge live · Nov 5 to 30
45-min workshop
Join session45-min build-along
Join session30-min Q&A · Weekly coaching
Join AMAChallenge live · Nov 5 to 30
45-min build-along
Join session60-min working session
Join session30-min Q&A · Weekly coaching
Join AMAChallenge live · Nov 5 to 30
Black Friday
Challenge closes Nov 30
Cyber Monday
Check the registration pages for session times and time zones. For more workshops and coaching, explore the full coaching hub.
Free course · Teachable Academy
Turn your Black Friday ideas into a sales plan. Learn how to build anticipation, shape your offer, and bring the right people to your sale.
Follow the course in order or choose the lessons you need. Use the strategies for Black Friday and for launches throughout the year.
Explore the free courseFive moves for your Black Friday plan
Learn how to sell before your product is finished.
Warm up your audience before your sale begins.
Plan an offer designed to help your audience take action.
Decide when to put your offer in front of your audience.
Learn how to attract people to your sale and turn interest into purchases.
Only sales through Teachable Payments count toward the Challenge. If you haven’t activated it yet, getting set up is your first step. You can still participate if you also sell elsewhere or activate Payments during the challenge.
You can start your Teachable Payments setup from your account. Full eligibility details in the campaign terms.
Explore Teachable Payments ↘