10 Design Hacks to Brand Your Online Course

Laura Busche

| Jun 14, 2018

If you teach an online course, then you know how fulfilling it can be to share your wisdom with students. However, you may also realize how hard it can be to get the word out about your course and to differentiate yourself from other teachers.

One great way to ensure that your course is successful and attracts the right audience is by branding yourself.

By focusing on creating a specific brand for your course — that is, a consistent aesthetic, voice, tone and image for your brand— you can communicate clearly what you and your course are about, and deliver a sense of professionalism that will make people want to learn from you.

If you're not sure how to get started branding your course, here is a guide that can help you get started. Each of these aspects can help you build an image that is uniquely you, and each can help you delve into your own values and teachings to get a better sense of who you are and what you have to offer. 

1. Create Your Own Logo Using Logo Templates





A logo is an image that is immediately recognizable as associated with a brand. Eventually, it can stand in as a symbol that represents the brand.

You can create a logo for your course using a logo template; simply find a template that appeals to your aesthetic taste or relates to the theme of your course, then personalize it. Incorporate your logo on all course-related material to tie the visual symbol to your brand.

2. Make Your Workbooks Standout With Workbook Templates

When you teach a course, you might need supplemental materials: worksheets, tests, and other kinds of handouts. Use a workbook or ebook template to create the material yourself so you can ensure it looks how you want it to look.

Designing your own workbook pages allows you to incorporate your brand and make your pages distinctly different from anyone else's. Template sets include pre-designed layouts for surveys, diagrams, checklists, and different types of worksheets. 




3. Use Header Templates to Make Your Brand Consistent and Recognizable

Your course has a homepage. Immediately clue people into who you are and what they're looking at on your page by using a customized template. Your header graphic is a great asset to emphasize what the course is about and how it can help the potential student achieve his/her goals. You can use a pre-designed header template to make sure that it looks professional and impressive right off the bat.

4. Take Advantage of Background Textures for More Interesting Aesthetics

You don't only want your brand to come through clear via your course pages; you also want to impress people with the way your materials look and ensure that they're pleasing to spend time on.

Try using background textures on your pages to create visual interest and reinforce a specific brand aesthetic. You can find interesting textures on Creative Market, then upload them to your page theme using this helpful guide. 




5. Incorporate Interesting Color Combinations for a Consistent Brand and Appealing Aesthetic

Colors say a lot. They have psychological connotations and people associate them strongly with a brand. If you want to create an interesting color combination that people connect to your work, try using Colourlovers.com.

This site lets you browse through color palettes to see color combinations that other people have created, then choose your favorites to use. Once you choose your favorites, you can edit them into your Teachable theme here.

 6. Create Unique Icons to Stand Out

Further incorporate your brand by using a particular icon style. You can download an entire icon set from Creative Market, then use it in all kinds of supplementary materials for your course.

 7. Communicate Values and Course Subject Matter Using Photography

Course creators can use styled stock photography to illustrate what the lessons are about. Photographs can also help inspire potential students to sign up for a course.

Photography can even help with your marketing and promotional efforts since styled photos are great resources to share on social media.

 Reading and breakfast with coffee by LanaSweet

8. Customize Your Course so It’s Unlike Anyone Else's by Creating Your Own Font

If you want to take your course graphics to the next level in terms of brand customization, take a stab at creating your own font on Fontself. This product is available at Creative Market, and it can help you quickly turn handwriting (or any other source of text) into a unique font.

 9. Take Advantage of Social Media Graphics for Promotion

Use social media templates available at Creative Market to quickly build social media posts. You can create visually-pleasing static and animated posts for platforms like Facebook, Twitter, and Instagram.

Related article: How to Create High-Quality DIY Graphics for Your Business

10. Customize Your Email Signature and Style so All of Your Communication Is Branded

Make sure all of your communication is branded by using a customized email signature and style. You can customize the signature on your course emails with these HTML code snippets. Then, use the Teachable email editor to tweak your style.

 If you want to grow your online course and consistently attract students, it can help to focus on branding yourself.

Students will be drawn to your course and may even recommend colleagues and friends to you. By taking advantage of design assets via resources like Creative Market, you can easily make sure your branded material looks professional. 

Brand Content Strategist at Creative Market. Author of the Lean Branding book. MA in Design Management from the Savannah College of Art and Design (SCAD). Laura shares more branding tips for creative entrepreneurs at @laurabusche.