Find yourself struggling to nail down a strategy that streamlines the way you approach your organic content marketing strategy? Well, you’re not alone. According to a poll we ran on our Instagram, 88% of our audience said they find it difficult to balance all their content needs for their course, social media, email, and more.
So how do other creators handle their content needs in what seems like such a seamless manner? Here’s three simple ways to boost your content marketing strategy with actionable tips to help you along the way.
How to optimize your content marketing strategy
1. Develop an editorial calendar that you can use across multiple channels
Here at Teachable, we sync up across teams to make sure our content calendars line up for social, community, and editorial. Since you’re a powerhouse entrepreneur, you’re likely a team of one. Let’s talk about how you can take some of the things we do as content team and adapt it to your needs.
We love looking up holidays (both official and unofficial) online to see if there are any interesting days or themes that can be attributed to our brand here at Teachable. For a user-friendly (and free) option, use Google Sheets to start building out all the themes for the next month or so.
This will help you to tap into some trending topics. Also, it’s a great way to get your creative juices flowing to develop some engaging content.
Remember: You don’t have to post about every holiday that’s out there. Make sure there are ways you can adapt it to your brand. If your business is all related to teaching people how to code, you probably don’t need to create content about National Ice Cream Day.
Aside from that, are there any themes that you would personally like to touch on throughout the year? Maybe there are certain periods of time where a topic or theme resonates with your business. For instance, maybe your very first sale happened in May, so you dedicate some content around your favorite launch strategies.
Regardless, having a go-to editorial calendar will help you stay aligned and organized with what needs to be sent out across social media, email, your blog, and more.
2. Ask your audience what they need
If you’re feeling puzzled on what to talk about, go straight to the source: your audience.
Whether that’s tapping into your online Circle community, reaching out to your email list, or polling people on social media, your audience are the ones who really know what’s up. Alternatively, you can also head over to your social media insights to see what posts have consistently outperformed others.
If you’re noticing a trend, follow it—and don’t be afraid to repurpose the content that’s really shining. Repurposing content is a great marketing strategy that maximizes the ROI on your content and saves you time and effort.
Asking your audience will not only benefit them, but yourself as well.
We have an “online course creator’s to-do list” that has everything you need to teach anything you want. Get it here.
3. Dedicate some time to revamping your SEO strategy
If there’s one thing you take away from this article, let it be this: Website traffic is absolutely essential to the success of your business.
How do you make that happen? A solid SEO strategy.
We totally get it. SEO may seem like an overwhelming aspect of a content marketing strategy. But we promise it’s more than doable. Take one to two hours a week to spend some quality time with your website, course homepage, sales page, and blog. If you were a prospective customer, what would you type into Google? Start there and your pages will be moving up on Google in no time.
We’ve also got the perfect beginner’s guide to understanding SEO for you here.
Remember: take small, achievable steps at a time. With a little extra elbow grease, your content marketing strategy will transform your business from head to toe.