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:News / Everything is Teachable Podcast

Ep. 32: Creating content that converts (with Jourdan Guyton of Vera Jean Media)

Jourdan Guyton Jourdan Guyton

Get to know Jourdan Guyton in the latest episode of Everything Is Teachable. In this episode, we dive deep into how she utilized all the skills she learned as a TV producer to become a full-time entrepreneur, how simple content creation can actually be, and why it’s so important to know who your business is serving.

Today’s guest: Jourdan Guyton, Vera Jean Media

Jourdan Guyton Jourdan Guyton

Jourdan Guyton is a content strategist/television producer living in Brooklyn, NY. With over 10 years of experience in the entertainment industry, Jourdan has a love for content that’s indescribable. In the spring of 2020, Jourdan launched Vera Jean Media, specializing in production, content strategy, and social media marketing.

With this, she began teaching other female entrepreneurs her strategy to audience growth and increased revenue. One year later, she has a six-figure business and grown her Instagram audience to 30K. Her true passion is helping women showcase their true authentic selves through their content to make more money.

After spending most of her career in front of the camera as a TV producer, Jourdan Guyton realized people were coming to her for advice and guidance on what to do behind the camera with content creation.

Once she realized getting paid for her expertise outside of a corporate role could be a reality, she hired a business coach and launched her courses in 2020. In this episode, we’ll talk about how essential content creation is for a business. Additionally, we’ll chat about the secrets behind growth on social media. Lastly, Jourdan speaks about the importance of getting clear on who you serve before starting a business.

Where to find Jourdan:

Read the full transcript here.

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