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:Marketing / Social media marketing

Facebook Reels are here, #TikTokMadeMeBuyIt trends, and more

person filming in kitchen person filming in kitchen

When it seems like there’s a new social media update or change to the algorithm every other day, it can be difficult to keep up with the whirlwind of information—especially when you’re just trying to stay focused on building your business. We hear you. It’s a lot. Wouldn’t it be nice to have it all in one place?

We thought so too. Welcome to The Social Share.

Every week our senior social media strategist, Haleigh Fullilove, will compile all the latest and greatest social media updates from trusted publications and sources that are relevant for entrepreneurs just like you. Come back each week for your social update and stay connected with Haleigh and Teachable at @heyhaleighanne and @teachable on Twitter.

Reels make their debut on Facebook

Let’s face it: Short-form video is here to stay. Meta recently released Facebook Reels to all users, utilizing the enormous audience to push video even more to audiences around the globe.

Even though it’s yet again another channel to create content for, don’t stress—it’s the same thing as Instagram Reels. Don’t be afraid to repurpose content.

Facebook Reels Facebook Reels
Image source: Social Media Today

#TikTokMadeMeBuyIt

Have you heard about TikTok’s newest ad feature called Promote? It’s their latest feature to get brands, businesses, and users a boost with website traffic, followers, and more. And, according to TikTok, using certain hashtags in conjunction with this have been paying off heavily for small businesses.

Take #TikTokMadeMeBuyIt, for example. Here, you find a robust collection of small businesses promoting their products and services. The hashtag has become so popular, 9 billion people have viewed it, and 47% of users on TikTok say that something they saw on TikTok, well, made them buy it.

TikTok Made Me Buy It Hashtag TikTok Made Me Buy It Hashtag

Do you think you’d use this feature? At the very least, what are some creative ways you can use the hashtag to promote your business? Let’s chat about it!  

Have thoughts you’d like to share about Facebook Reels? Will #TikTokMakeYOUBuyIt? DM Haleigh personally at @heyhaleighanne or @teachable on Twitter to share your opinions.



Author: Haleigh Fullilove, Haleigh is Teachable's senior social media strategist and host of the Everything Is Teachable podcast. When she's not finding new desserts to bake, you can find her exploring NYC for thrift stores and coffee shops, making playlists, and laying in the park with friends.

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