Ep. 38: Behind the scenes of the creator economy (Jess Catorc and Parth Shah, Teachable)
Today is a special episode of the Everything is Teachable podcast. Not only is it the last episode of Season 3, but we’re also lucky to have two colleagues as our guests—Jess Catorc and Parth Shah, the leads on Teachable’s newest education product. In today’s episode, we’ll get the inside scoop on what creators can expect to see from Teachable’s new product, why online courses continue to be a major player in the creator economy (and how influencers can benefit), tips for marketing your online course, and more.
Today’s guests: Jess Catorc and Parth Shah, Teachable
Jess Catorc is an award-winning brand strategist that has helped thousands of entrepreneurs and startups expand their reach and revenue online. Jess has helped creators determine how to market your online course. She’s been featured in Forbes, Entrepreneur, Inc., The Huffington Post, the ABC television network, and in 2019 was awarded both a Telly and Stevie award for her work.
As a creative video producer, Catorc has developed a unique method using video in outreach and to increase brand awareness. Former Executive Producer of The Oprah Winfrey Show, Co-President of Harpo Studios and OWN, Sheri Salata, has also praised Jess as “a genius talent and bonafide star”.
As a seasoned public speaker and interviewer, Catorc has spoken at events around the world including Google Campus (UK), Karlie Kloss’s coding bootcamp, and Sound Education FM hosted at Harvard University. She’s also the host of Teachable’s annual virtual summits (with 60,000+ registrants) and over the years has interviewed the likes of Seth Godin, Gary Vaynerchuk, Marie Forleo, Jay Shetty, Kim Coles , Lisa Nichols, Jordan Harbinger, and Neil Patel to name a few.
Jess was selected as a leading expert to judge the 18th Generation of Start-up Chile (an initiative of the Chilean government that offers $30k equity-free funding to 100 international startups), and the International Business Awards for the Marketing/Video category.
Jess is currently co-leading creator launch initiatives at Teachable.
Parth is co-leading the new education product and brings a background in teaching and curriculum design. He started his career as a high school teacher where he taught math in Oakland and rural Tanzania. He then moved into online education where he built courses for millions of learners at Codecademy and GitHub. Before coming to teachable, Parth most recently led program design at Lambda School where he built out their experiential learning program and job preparedness program. In this role, Parth is excited to make quality courses that students will love.
Where to find Jess & Parth
Follow Jess on Instagram: https://www.instagram.com/jesscatorc
Follow Parth on Twitter: https://twitter.com/party_shah
Parth’s website: https://pedagogybyparth.com/