:Marketing / Social media marketing

TikTok launches new editing tools, Instagram profile embeds are here, and more

person filming tiktok person filming tiktok

When it seems like there’s a new social media update or change to the algorithm every other day, it can be difficult to keep up with the whirlwind of information—especially when you’re just trying to stay focused on building your business. We hear you. It’s a lot. Wouldn’t it be nice to have it all in one place?

We thought so too. Welcome to The Social Share.

Every week our senior social media strategist, Haleigh Fullilove, will compile all the latest and greatest social media updates from trusted publications and sources that are relevant for entrepreneurs just like you. Come back each week for your social update and stay connected with Haleigh and Teachable at @heyhaleighanne and @teachable on Twitter.

TikTok encourages creativity and connection

TikTok is prompting creators to let their creativity flourish with this latest news. Green screen GIFs? Enhancing the visuals? Creative sound effects? Say no more. The platform is making it happen with the launch of the new TikTok editing tools.

Just in time for the holidays, TikTok is gifting its users with some fun and flashy new ways to create even more engaging content for their audiences. 

TikTok Editing Tools TikTok Editing Tools
TikTok announces it's new editing tools

At TikTok we believe that you shouldn’t need to be a pro at video editing or an award-winning film-maker to make easy, eye-catching and entertaining content. Easy and intuitive tools empower people to express their creativity without limits,” the brand wrote in a statement.

Additionally, the platform is also connecting with more women-identifying users.

Their latest report explains how creators can connect with women on the platform in a more authentic way. In their in-depth analysis, they detail how women show up on TikTok. It also explains what topics they’re connecting with the most and the best way to reach them. See the full report here.

Promote your Instagram profile off the app…or not 

Included in a string of other exciting updates, Head of Instagram Adam Mosseri recently announced news for some users. Those in the US can now embed a mini version of their profile on any third-party website with just a link.

Mosseri said in a video:

“You’ve been able to embed an Instagram photo or Instagram video into a website for many years now. This extends on that idea and allows you to embed a miniature version of your Instagram profile on a website. Maybe you want to showcase your Instagram content on a website somewhere or link to someone else’s.”

Instagram embeds and news announcement Instagram embeds and news announcement
Instagram news announcement

So, what do you think about this update to Instagram? Would you prefer to keep your audience on your website? Or will you utilize this feature to keep increasing your presence on Instagram? And, what about TikTok? Will you be using the new TikTok editing tools? Let’s chat about it.

DM Haleigh personally at @heyhaleighanne or @teachable on Twitter to share your opinions.

Author: Haleigh Fullilove, Haleigh is Teachable's senior social media strategist and host of the Everything Is Teachable podcast. When she's not finding new desserts to bake, you can find her exploring NYC for thrift stores and coffee shops, making playlists, and laying in the park with friends.