We know what you’re thinking. So many businesses send Black Friday and Cyber Monday deals, and your small online course business stands no chance against Amazon or Walmart.
However, if you don’t participate, you’ll be missing out on a pie so massive, not even the biggest companies can eat it on their own (especially because you own an online business.)
Here’s a couple of facts you might want to consider:
We know you’re busy, so we’ll keep it short and sweet to give you EXACTLY what you need to set up your Black Friday and Cyber Monday emails.
Here’s what you need to do.
Schedule the first email to go out on Friday at 6-7am. This one is meant to introduce your deal and set the timeframe for its validity. We’ll also include a nifty free countdown timer into it.
Here’s how it’ll look.
What you need to look out for:
Schedule the second email to go out on Friday 90 minutes before the deal ends. This will rely heavily creating urgency to drive purchases.
Check out how it will look:
Keep in mind to:
With your first Monday email, you’ll be reopening the doors to your deal based on the great response you got from people on Friday. Schedule this email for Monday at 6-7am.
Here’s the template we created for you:
Again, keep an eye out for:
Last email in the campaign! This is your fourth email in 4 days (2 business days), so we’ll keep it short and to the point. You can schedule this email 2 hours before closing the deal window.
You know the drill. Make sure to customize the template and include a countdown timer.
PROTIP: Exclude people who buy your course from receiving more emails from these deal—you don’t want to spam them.
Did you implement these or other Black Friday/Cyber Monday campaign? We want to hear about it!
Head over to our Facebook group, The Teachable Tribe, and share your experience and learnings.
Tags:
Your weekly dose of creative chat and Teachable updates. Get our weekly newsletter.