Digital products offer a scalable, low-maintenance way to monetize your expertise. And selling digital products is one of the easiest and most effective ways for content creators to earn more without adding more to their workload.
As an established content creator, you likely have a dedicated audience trusting your expertise. You regularly publish engaging content, be it videos, blog posts, or podcast episodes, and you've built trust by consistently delivering value.
So, why not turn your most popular content into downloadable resources and create simple products your audience can buy on repeat?
The global e-learning market is projected to grow from $342.4 billion in 2024 to $682.3 billion by 2033 (IMARC Group), makeing digital products that teach skills or knowledge one of the most valuable assets to create, sell and manage in 2025.
From digital downloads to online courses and communities, Teachable offers a mix of features and tools together with the flexibility and ease for every content creator to level up their business and monetize more of their content.
The best part is you don’t need a complicated tech stack or a big team. In this guide, we’ll walk you through the easiest way to create, price, and sell digital products directly through Teachable.
Why Teachable Is Built for You
Teachable was built with creators in mind. It's designed in a way that works for total beginners and professionals alike, with no technical or coding knowledge needed. By removing the stress about technical setup, Teachable allows you to focus on what you do best: creating and delivering quality content to your engaged audience.
Here's what Teachable can offer for you:
- Flexibility: You can host just about any digital product imaginable on Teachable – online courses, eBooks, templates, coaching programs, and more. Instead of having to juggle multiple platforms, with Teachable, you can consolidate your landing page creation, payment processing, and content delivery into one cohesive solution.
- Speed to Market: You get an intuitive interface that allows you to quickly create a landing page and build a course you can sell in record time. You can go from an idea to a published product in a matter of hours.
- Integrations: Teachable makes it easy to integrate popular marketing and analytic tools, which help automate your workflow and further consolidate your business ecosystem into one that's easy to manage.
- Low-Maintenance Monetization: Selling digital products on Teachable can be largely automated. Once you upload your product and set up your payment and delivery systems, Teachable will handle most admin tasks like payment processing so you can focus on other parts of your business.
Product Types to Consider
Before we jump into the "how," let's talk about the "what." As an established content creator, you have so many options when it comes to how you want to monetize your knowledge with Teachable. Each option is lucrative and can bring wonderful results to your business. Here are some easy digital product ideas worth considering:
Digital Downloads
Selling digital downloads on Teachable is great because digital downloads are quick to create and offer immediate value to your audience. They're also highly customizable to your niche, so no matter what industry you're in, you can create a quick and easy digital download.
For example, if you're a productivity coach, you can sell a monthly planner template or a set of workflow checklists. If you're a video creator, maybe you have custom video editing presets you can package and sell.
The key is to identify a recurring challenge your audience faces and offer a solution in the form of a digital download, such as:
- Templates
- eBooks
- Video or image editing presets
- Checklists
- Workbooks
- Design files
- Lesson plans
- Email templates
- Stock photography
- Mini courses
- Coaching bundles
Mini Courses
Mini-courses are less daunting to produce than full-blown video online course programs, especially if you're new to online courses. You can structure the mini-courses to tackle only one topic and really hone into a specific niche rather than covering multiple topics under a bigger umbrella.
For example, instead of creating a full course on "How to increase your net worth from $0 to $100,000," which is a complex topic with multiple steps and smaller topics that require explaining (such as investing, saving, budgeting, etc.) create a mini course "How to build a 30-day budget plan."
By making these mini-courses short and focused, you can create them quickly and get them in the hands of your audience. These smaller offerings can serve as a stepping stone for your students to eventually invest in your higher ticket offers. Also, you can eventually turn your mini-courses into big courses.
Coaching with resource bundles
Some of your audience may crave a more guided, personalized approach rather than purchasing a digital download or a course. Teachable makes it easy to offer coaching packages for your audience, complete with resource bundles that your clients can access anytime. It's a powerful offer that can help you stand out and make money online with ease. Because you offer your time, these coaching packages can command a higher price point.
Pro Tip: Combine your digital offers to create a high ticket offer that's hard to resist. For instance, when selling coaching packages, offer different tiers – one tier for solely your coaching, one tier that combines coaching with digital downloads or a mini course, and one tier for a premium that gives people all the offers at a "discounted price."
Step-by-step setup
Are you ready to sell digital products on Teachable? This process can be surprisingly quick — some creators can complete their entire setup in a matter of hours, especially if they have their product assets ready to go. Let's walk through the essential steps together.
Step 1: Create your Teachable account (Sign up for a free trial)
If you haven’t already, sign up for a Teachable account. You can sign up for free to test it out and then choose a plan that works best for your business.
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The onboarding is straightforward, and Teachable provides a quick tutorial to help you navigate the platform. Once you’re in, you’ll find a dashboard where you can manage all your products, students, and sales data.
Step 2: Upload Your digital product
The next step is to upload your product to your Teachable account. Let's say you want to sell a digital download. On the left in your dashboard, select "Digital Downloads" and then click the button on the right top corner of your page "Create digital download."
Now, you'll go through a 7-step setup process that's simple and quick if you have all the assets you need. Upload the file, write the description, and choose the format.
Then, set the pricing for your digital download. Teachable integrates with major payment gateways (Stripe, PayPal, etc.), making it easy for your audience to purchase using their preferred method. You can also set up various pricing tiers — like one-time payments or subscription models. This versatility is useful if you’re selling multiple products or plan to introduce upsells down the road.
Or, set the price to "Free" and have the digital download be part of your bigger offers, such as a coaching package or an online course.
Once the pricing page is set up, review the information and confirm. You're almost ready to go live!
Step 3: Customize Your branding
One of (many) Teachable’s strengths is its ability to reflect your personal brand. Change colors, logos, and typography to match your overall brand look so your storefront feels like an extension of your online presence on other platforms.
In your dashboard, go to "Site" and then "Theme," where you can select visual assets of your brand. Upload images, and logos, choose brand colors and fonts all in one place, which makes setting up your online courses and building landing pages easy and straightforward.
Step 4: Build a landing page
Teachable allows you to build separate pages to sell your online courses and other digital products through the platform. In your dashboard, go to "Site" and "Pages," where from a drop-down menu, select the product for which you want to create a new website.
The drag-and-drop website creator allows you to build custom, beautiful sales pages without design or website-building experience. And it all takes only a couple of minutes to throw together.
Step 5: Automate and start selling
The last step once your product is up and the landing page is ready is to set up your payment details and automate the delivery system. One of the biggest perks of Teachable is its automated delivery system. After a sale, your students will immediately receive login credentials to access your course portal or a direct download link.
This means you don’t need to manually email them their purchased files — it’s all handled automatically for you. You also have the opportunity to configure automated welcome emails, follow-up sequences, and even certificates of completion for courses. This allows you to create a personalized experience for your students tailored to their needs.
And all of it only takes once to set up!
Smart time-saving tips for busy creators
Without a doubt, time is your most precious resource. Between managing your audience, creating new content consistently, and maintaining other parts of your business, utilizing all the smart time management hacks is key. Here are some practical strategies to help you streamline your workflow:
Leverage AI tools
Whether you're writing a course outline, brainstorming new digital product ideas, drafting sales copy, or creating a way for your students to test their knowledge, AI can be a huge help in expediting the process.
Make sure you take advantage of all the AI tools available at your fingertips as you write course material, edit videos, transcribe your videos, and much more. Teachable offers the AI quiz creation tool that allows you to quickly generate a quiz at the end of each module based on the course material. It can be a great way to increase your student engagement without a huge time investment.
Repurpose existing content
Chances are you already have a treasure trove of high-quality, valuable content that can be repurposed. Old YouTube videos can be turned into a mini course, while blog posts can be easily reworked into eBooks or downloadable guides.
Recycling your best-performing content from various platforms can save you a ton of time in content creation. Plus, you already know this content resonates with your audience, so you can be more sure that it'll sell.
Batch your work
Time batching is a great productivity strategy that allows you to preserve energy by avoiding switching tasks too often. Batch similar tasks together and knock them out in a dedicated time block. For example, dedicate a time block for only answering emails, writing marketing copy or engaging with your audience on social media.
Automate repetitive tasks
Teachable allows you to automate the delivery of your products, but you can take it even a step further and integrate your Teachable account with your email service provider. This way, you can set up automated email sequences that welcome new students on board, check in with them mid-way through the course, and encourage them to leave reviews at the end. All you have to do is set it up once and let it run automatically.
Real-World Example: Birgit O’Connor (Teachable Creator)
Birgit O’Connor is a watercolor artist with over 30 years of experience. Twenty of those years she has spent teaching live, in-person watercolors. Before starting her online course business through Teachable, Birgit even sold her workshops as DVDs. However, embracing online teaching with the help of Teachable has been a real game-changer. "Everything that you need is all there," says Birgit.
Aside from teaching a six-week interactive workshop and a one-day mini-workshop, Birgit offers a downloadable PDF file that's much cheaper and more accessible than her other products. Another great thing about the PDF is that it gives her the freedom to make passive income.
While she enjoys teaching live workshops, it can be extremely time-consuming. Having one offering that's just a "one and done" type of product allows Birgit to "work smarter, not harder" within her business and optimize her energy and time in the most efficient way.
You can read the full interview with Birgit and her success with digital downloads here.
Launch your digital product in under 15 minutes
If you're an experienced creator with an audience and little time, and you want to diversify your income streams, selling digital products on Teachable is a no-brainer.
Teachable is a user-friendly platform that offers a variety of features and tools that make making money online as easy and effortless as it gets.
Teachable minimizes obstacles such as tech setup, payment processing, and content delivery, so you can focus on creating high-value content for your audience and deliver it to them quickly and efficiently. But that's not all.
With Teachable's integrations, you can tap into marketing automation, analytics, and advanced upsell strategies that allow you to expand your digital product library and automate parts of your business that take up a ton of time.
Turn your expert knowledge into a reliable source of revenue today. Sign up for Teachable, create your first product in under a few hours (or even minutes), and watch your business transform.
Frequently asked questions (FAQs)
How can I efficiently repurpose my existing content (e.g., YouTube videos, blog posts) into digital products like mini-courses or templates without starting from scratch?
Teachable allows you to upload and organize existing content (videos, PDFs, text) into structured products. For example, turn YouTube tutorials into a mini-course by uploading the videos directly, or compile blog posts into an eBook using tools like Canva. The platform’s drag-and-drop builder simplifies repurposing without coding.
What automation features does Teachable offer to handle tasks like payment processing, content delivery, and email follow-ups?
Teachable automates payment processing (via Stripe/PayPal), instant product delivery, and customizable email sequences (welcome emails, course reminders). You can also set up drip content for courses and issue certificates of completion—all without manual intervention.
How quickly can I realistically launch a digital product on Teachable if I already have my content/assets prepared?
If your content (files, descriptions, pricing) is ready, you can launch in under 15 minutes. Upload assets, set pricing, customize your landing page with pre-built templates, and publish—Teachable handles the rest.
Does Teachable offer affiliate program tools to let others promote my products?
Yes! Teachable’s built-in affiliate program lets you invite others to promote your products. You can set commission rates, track referrals, and pay affiliates directly through the platform. This helps scale sales without extra tools.
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