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TL;DR: To go live on TikTok, you need 1,000 followers and must be at least 18, though the threshold can vary by region. In the app, tap the + button, select LIVE, add a title, and tap Go LIVE. To stream from a computer, use TikTok LIVE Studio or connect third-party encoding software with your TikTok stream key. There's no official way around the follower requirement, so growing your account is the reliable path. Once you're set up, course creators can use LIVE for Q&As, demos, and pre-launch sessions that send viewers straight to a course or coaching offer.
If you’re a content creator looking for new ways to engage with your audience and learn how to go live on TikTok, this guide covers what you need before you start, the exact steps in the app and on a PC, and how to make your first LIVE worth the time.
TikTok's Live feature lets you connect with your audience in real time and show the authentic, unscripted side they’ve never seen before.
So, let’s take a closer look at the Live feature, how to access it, and the best tips and ideas to help you get started.
TikTok Lives are live videos streamed on the TikTok LIVE section of the app. This live stream-specific section gives certain TikTok content creators a chance to interact with their followers directly and instantaneously.
Use TikTok Lives correctly, and you can respond to users who are participating in a live stream in lots of fun, creative ways. For example, you can answer questions or comments, sell products, promote businesses, receive gifts, and much more.
Think of TikTok Lives as the live-streamed video equivalents of Facebook Live videos and Instagram Live videos. Only some creators qualify for TikTok LIVE creation, but you could see several major benefits if you qualify. TikTok Lives can become a highly effective way to make money or to promote a product, for instance, but only if you know how to get a live stream going in the first place.
There are a few reasons why you might want to go live on TikTok:
You need 1,000 followers to go live on TikTok, and you must be at least 18 years old. TikTok's help center notes that the follower requirement may vary across regions, so the LIVE option can appear earlier for some accounts.
To access the Live feature on the TikTok app, you must have at least 1,000 followers. To access some of TikTok’s features, like adding a link to your profile bio, you can find workarounds like switching to a Business account. However, with the Live feature, the minimum of followers applies to Creator and Business accounts.
The process of going live on TikTok is fairly straightforward:

During your live, you’ll get access to various live video features like camera filters, effects, an option to flip the camera and add filters to comments. You can also change LIVE tools and safety settings mid-stream by tapping More at the bottom, then Settings. Use a TikTok camera to add effects to make your live videos more visually appealing.
People without 1,000 followers on TikTok don’t have the live option.
There is no official way to unlock LIVE below the follower threshold for your region. TikTok does say the threshold may vary across regions, so check whether LIVE appears when you tap the + button before assuming you are locked out.
If you meet the requirements and still can't see LIVE, report it in the app: go to your profile, tap the menu in the top right, then Settings and privacy, Report a problem and LIVE. Use this only when you already meet the requirements, not as a workaround.
If you stream on another platform already, TikTok LIVE Studio has an Apply for LIVE access form for streamers with a channel elsewhere. Review can take days. Otherwise, the reliable route is growing to 1,000 followers with consistent short videos. Our guide to building a TikTok following covers that.
Going live on TikTok on your PC is quick and simple. You need LIVE access first, so most creators unlock LIVE on mobile before streaming from a computer. You can do so in one of two ways:
Want to use third-party streaming software for your TikTok livestream? Once you’ve chosen the right encoding software, follow these steps:
These steps will let you start your live stream from your chosen encoding software. It’ll then be broadcast straight to your TikTok channel.
Alternatively, if you want to use the TikTok LIVE Studio software:
If you’re not sure how to get LIVE access, see above.
Apart from the minimum 1,000 followers, there are three more requirements you need to meet to access all the live features available on the app:
What’s cool with TikTok Live is that it allows you to go live with someone else or join a live of other content creators.
If you want to join a live of another content creator or a friend, the process is very simple:


When you’re ready to go live, here are some tips to help you make the best out of your live stream:
When you go live, you want to pick the best time to do so when most of your audience is online and ready to engage with you.
Influencer Marketing Hub has found that the best times to post on TikTok are:
However, these times are just a general guideline, and you’ll get the best results by looking at your individual analytics. You can access them by going to Creator Tools > Analytics > Followers > Follower Activity.
Plan a length that fits your goal. A 30-minute LIVE gives you enough time to accomplish your goals, engage with your audience, answer questions and end your live before people get bored or distracted.
While the beauty of a live stream is that it’s unscripted and informal, you still want to go in with a plan in mind. When you’re in front of a live audience, you might get nervous, and if you have prepared in advance, you’ll be more likely to keep your audience engaged at all times.
So, set the goal for your live stream, plan your content, and what you want to say during your live. If you want to share books, articles, or other resources, have all the links and names on hand so you can easily give them to your audience when it’s the right time.
Good quality video ensures that people are engaged and interested. And good lighting helps you ensure that the quality of your video is great.
So, make sure you’re live streaming in front of a window where you get plenty of natural daylight. Or consider turning on the filming lights or using a ring light.
You want your audience to hear you when you stream, right? So, find a quiet space for your live stream where there is no noise or minimal background noise.
Also, streaming from one location is better than streaming on the move. It ensures that your viewers don’t get motion sickness, and it’s easier for them to concentrate on what point you’re making when you are stationary and in focus on their screens.
When you’re live, spend time interacting with your viewers. Greet anyone new who joins in, thank them for the gifts and donations, and answer any questions people might have in the comment section.
This will show your audience that you care about them, and it’s also an easy way to generate topics for conversation when you run out of things to say.
Ready to go live but not sure where to start? Here are a few ideas for a fun and interactive live:
A 30-minute-long TikTok Live is a perfect opportunity to do an interview with an expert or someone your audience would find inspiring. TikTok allows anyone to join a live stream, so you can interview people from another side of the world without hassle.
Do a live stream dedicated to explaining something your audience is curious about. For example, if you have an online baking course, do a baking live where you share your favorite quick sweet recipe.
Chances are your audience is curious to see what the scenes of running your business look like. Let them in by dedicating a live stream to showing around your studio or showing how you edit videos for your online course.
Instead of answering questions in a video or a blog post, do a quick live stream and answer your audience’s questions live.
A LIVE works best as the top of a funnel, not the whole sale. Viewers who watch you teach for 30 minutes have already sampled your course, so the next step is to give them somewhere to buy it.
A TikTok LIVE builds the audience and proves people want what you're teaching, but it's not where you deliver a full course. If you want to expand your curriculum and deliver it in a structured way, we can help. Start a 7-day free trial and build your first course before committing to a plan.
What is TikTok LIVE?
A TikTok Live is a real-time broadcast that happens on a TikTok app. It’s a great way to interact with your audience in real-time, build trust, and increase engagement. You might even go live with other TikTok users to try and get exposed to their audiences and grow your audience as well. Unlike TikTok videos, lives tend to be longer, not scripted, and informal, which is the main appeal to many people as they get to see their favorite people and brands in a new light.
Why can’t I go live on TikTok?
You usually can't go live because your account doesn't meet the requirements yet: 1,000 followers (may vary by region) and age 18 or older. There are a few other reasons why you might not be able to go live on TikTok. Before getting too concerned, check to see if there is any kind of outage happening for TikTok.
Can anyone go live on TikTok?
Not everyone. You need to meet TikTok's minimum age and follower requirements and follow the Community Guidelines.
Can you go live on TikTok with 500 followers?
Usually not. The standard requirement is 1,000 followers, but TikTok says it may vary across regions, so tap the + button and check whether LIVE appears for your account.
Do you need to be 18 to go live on TikTok?
Yes. TikTok's help center says you must be at least 18 to go LIVE, and 18 (19 in South Korea) to send or receive Gifts.
LIVE: TikTok's real-time streaming feature that lets you broadcast to your followers and interact with them as you go.
LIVE Studio: TikTok's free desktop app for streaming to TikTok LIVE from a computer, available for Windows and macOS.
LIVE access: Eligibility to use LIVE, which requires meeting TikTok's follower and age requirements for your region.
Gifts: Virtual items viewers send during a LIVE that hosts can exchange for cash, available to users 18 and older (19 in South Korea).
Stream key: A private code TikTok generates so third-party encoding software can broadcast to your TikTok LIVE instead of the official LIVE Studio app.

TL;DR: The best business ideas for women match skills you already have and need little money to start, such as online courses, coaching, freelance writing, virtual assistance and social media management. Home-based options with low startup costs include online courses, blogging and affiliate marketing. Service businesses like interior design, personal training and wedding planning trade time for income, while courses and digital products keep selling after you create them once. Women now own more than 14 million US businesses and employ over 10.7 million workers, according to the SBA Office of Advocacy, and this guide covers 46 ways to join them.
Have you always dreamed of being an entrepreneur and want to know the best business ideas for women? Or have you experienced a recent layoff and want to explore owning your own business?
Women-owned businesses drive economic growth across America. According to the SBA Office of Advocacy, women now own more than 14 million businesses and employ over 10.7 million workers nationwide. This growth continues steadily, as women-owned businesses have demonstrated nearly twice the growth rate of their male counterparts from 2019 to 2023, with notable gains among businesses owned by women of color.
Now is the time to join successful women entrepreneurs. From e-commerce ventures to creative freelancing and service businesses, this guide will walk you through 46 profitable business ideas that will inspire anyone looking to establish themselves in the digital creator economy.
So, if you are one of them and are looking to leave your full-time job for good or simply want to make extra money from a brick and mortar, or home-based business, we'll cover business ideas in the following categories:

Creating and selling online courses is one of the best online business ideas for women. You can create an online course on a variety of topics, from wellness to business, and make money sharing your knowledge on a topic with other people.
Online course platforms like ours bundle the course builder, checkout and tax handling in one plan, so you can go from signup to a live, purchasable course without code. Plans start at $29/month on annual billing (Starter carries a 7.5% transaction fee, 0% from Builder up), and you have many different tools to help you create landing pages to sell and promote your course. Start a 7-day trial and build your first course before committing to a plan.
You can start your own interior design business if you have an eye for design. If you always get compliments when someone visits your home, it’s a sign that you have good taste and skills in decorating. So, utilize them and offer interior design consulting, either in-person or online.
Now is the time to start. According to the American Society of Interior Designers, the total number of interior designers, both employed and self-employed, has reached nearly 128,800 in 2024, increasing 4.1% year-to-year. Women make up about 84.2% of the interior design workforce, according to Data USA, making it one of the most female-dominated professional industries.

The global yoga market was valued at $127.0 billion in 2025 and is projected to grow 9.9% a year from 2026 to 2033, according to Grand View Research Yoga Market Report.
One in six Americans report practicing yoga for a variety of reasons, including stress reduction, improved flexibility, overall fitness, and mental health benefits. According to a 2024 report from the CDC's National Center for Health Statistics, 16.9% of American adults practiced yoga in the past 12 months CDC, with participants citing numerous health benefits. That steady demand makes yoga a viable business for wellness-focused entrepreneurs.
Several respected organizations offer online certification programs:
Most foundational certifications can be completed in 3-6 months through flexible online learning formats, making this career transition accessible even while maintaining your current job.
The most successful yoga entrepreneurs diversify their income through multiple channels:
According to Indeed, the average pay for a yoga instructor is $34.86 per hour, based on 3.7k salaries reported over the past 36 months.
By implementing targeted small business marketing strategies and reliable platform solutions for digital offerings, you can build a sustainable yoga business that provides both personal fulfillment and financial independence.
Have a passion for jewelry? Always get compliments on pieces you’re wearing and could spend hours shopping for just the right necklace? Then you might consider starting a jewelry brand. You can either take a course and learn to create jewelry yourself. Or you can stick with design alone and outsource the production to professionals.
The global jewelry market is projected to reach $629.4 billion by 2034, growing 5.7% a year from 2026, and handcrafted jewelry is especially popular in North America and Europe.
If you love fitness and the gym, you could get a certification and start working as a personal trainer. It’s fairly easy to get certified in most countries, and you can start by getting clients through friends and family until you build a regular roster of clients.
The personal training industry was worth $39.7 billion globally in 2024, with a growth rate of 6.5% annually through 2031.
Here are three ways a personal trainer could increase their income:
Getting a certification for being a nutritionist might take longer, but it’s also a great option if you love food and a healthy lifestyle. You can find clients through friends and family and work with them face-to-face or offer online coaching.
If you are passionate about fashion, why not start your own styling business? Many people are looking for styling advice, and you can start by offering free consultations until you build a reputation.

Personal chefs are becoming more popular in large cities where busy professionals don’t have time to cook but still want something nutritious and delicious. You can find clients through friends and family, working with people locally.
According to Grand View Research, the global personal chef services market was valued at $16.62 billion in 2024 and is expected to grow 6.7% a year from 2025 to 2030. The growth is driven by increasing demand for customized meal plans as consumers become more health-conscious.
The beauty industry was worth USD 552.0 billion in 2025, according to IMARC Group, and the demand for various beauty treatments is growing every year. If you love taking care of your skin, you might want to consider getting a certification as an esthetician and opening your own beauty salon.
Another beauty-related business idea is becoming a make-up artist. You can do make-up without a certificate, but you can get one in any beauty school if you want. Start with doing make-up on friends and family and get referrals that way.
According to Fortune Business Insights, the global makeup market was valued at $45.95 billion in 2025 and is projected to grow 6.72% a year from 2026 to 2034.

If you have always loved to draw and create art as a hobby, you might want to consider becoming a freelance illustrator. You can work with ad agencies, create ads, work with authors to create book covers or simply take on commission work with brands.
According to Linearity, the Illustration Agency Service market is expected to grow from $16.5 billion in 2023 to $26.3 billion in 2030, at a CAGR of 9.7%.
As a graphic designer, you can create brand identities and website designs for corporate or private clients and work with ad and marketing agencies to help them design promotional materials.

The largest proportion of freelancers specialize in art and design.
If you have always wanted to be a published author and write a book but want to remain anonymous, you could start a ghostwriting business. You can ghostwrite blog posts, articles, books, and everything in between from the comfort of your own home.
If you love filming and editing videos, then starting a video editing business is a good way to go. Video editing skills are in demand, so you’ll be able to find a ton of work, commercial and private (working with Youtube creators or other small entrepreneurs).
Podcasting is also on the rise, and all podcast shows need audio editors and producers. If you have the skills or want to take an online course and learn the skill, then you might consider starting a podcast production company.
Building websites is a lucrative business idea for you if you have a passion for IT and coding. Every business needs an online presence, and with the technologies always changing, they will always need someone to help them build the perfect website.

If you work in public relations or are passionate about working with people, then starting your PR agency might be a good business idea. You can work with individual influencers or brands, helping them craft their identities and grow their businesses.
A membership site charges members a monthly or yearly fee for ongoing content, such as new lessons, templates or live Q&As. It turns one-off sales into recurring revenue, and it pairs well with a course you already sell. See our guide to creating a membership site, or set one up with our memberships.
If you love to travel, you might want to consider starting a travel agency. Travel agents scour the world for the best holiday destinations and deals, put together holiday packages for different occasions and work with people to ensure they have the best vacation experience.
You will have to connect hotels and local tour guides with tourists, so it might be beneficial to be familiar with the country or even speak the language to ensure you can get the most authentic offers and experiences for your clients.
If you enjoy communicating with people and helping them find purpose and a path in life, you might consider becoming a life coach. Life coaches work with people, helping them navigate certain areas of their life. You can be focused on productivity, time management, confidence, dating, relationships, body confidence, and more. You can sell coaching sessions alongside a course with our coaching tools.
Freelance photography is a highly sought-after business skill. If you have photography skills or have always wanted to learn photography, you can easily find work taking photos for brands worldwide.
If you have always dreamed of creating and sharing content on social media, then content creation might be the right business idea for you. Content creators can work with brands directly, creating content for their platforms, like BuzzFeed.
Or, you can go solo and grow your social media following by posting online and building your audience. Content creators have many different ways to monetize their business, from affiliate marketing to brand sponsorships, and the sky is the limit when it comes to how much you can make as a content creator.
One downside to this business is how often the social media landscape changes. As a content creator, you’ll always have to be ready to adapt and learn new platforms and how to utilize them for your business.
Ecommerce is a popular women-owned business idea. You can start an online store in a few steps with Shopify and sell anything, from clothing, and jewelry, to kitchen appliances. And social media is one of the easiest places to promote your online store and get more eyes on your products.
Wedding planning is a lucrative business idea. As a wedding planner, you’ll work with clients to help them prepare for their weddings, helping them find the best venue and catering, send out invitations and make sure that the program for the event goes smoothly.
You can organize weddings locally where you live. Or, you might opt for starting a destination wedding planning business, planning celebrations abroad.

Selling products on Amazon is a very lucrative business idea. You can pick out products from wholesalers, create a store on Amazon, and sell them for a profit.
You can find transcription work from home. If you’re a fast typer and don’t mind repetitive admin work, then this side hustle is perfect for you. You can find companies hiring and applying without any prior experience or certification needed.
If you love language and teaching people, then you might want to consider teaching people English online. There are companies that allow you to register with them and find people, or you might put up an ad on Facebook or Craigslist and find clients yourself.
If you have a love for math, science, or another subject, you might start a tutoring side hustle, either in person or online. You can tutor small kids or teenagers, depending on your knowledge levels.
Dog walking can be a great side hustle for animal lovers. You can start by asking your neighbors or putting up local ads to let people know about your services.
If you work in business, finance, IT, or any other sector but want an extra way to make money, you might consider doing consulting on the side. A lot of firms hire outside consultants and pay top dollar for their services.
All the artists have the opportunity to sell their art online, either through social media or places like Etsy. If you’re passionate about painting, put up your art for sale to make extra money.
Remote customer service work lets you answer emails, chats and calls for companies from home. Many companies hire part-time support agents, and experience in retail or hospitality carries over well.

Candles are extremely popular everywhere. You can create themed candles for every season, book-related candles for book lovers, or massage oil candles for couples and sell them on Etsy.
If your home is always organized and your favorite time to pass the time by organizing your home, you might want to consider starting a professional home organization business. You can have fun helping other people organize their lives and homes.
Podcasting can be a great business idea if you have a passion for media. The demand for audio content is growing, brands are always looking for new podcasts to advertise on. And some podcasts are even able to build large enough audiences that they’re legitimate multi-million dollar businesses.
YouTuber is one of the most popular career choices for the younger generation. And not without reason. Top YouTube creators report earning millions from turning their channels into businesses.
You are free to choose whatever topic you’d want your channel to revolve around, and as it grows, you can monetize it in various ways like affiliate marketing, AdSense, brand deals, and more.
Reselling clothing and vintage furniture on eBay or Facebook Marketplace can turn into a profitable business. One of the best examples is the clothing store Nasty Gal, which started out as an eBay store selling second-hand vintage clothing.
You can find stock to sell in your local second-hand and charity shops and find the best deal on furniture. You might want to look for local yard sales.
Narrating audiobooks is a great business idea for those with a pleasant voice. The demand for audiobooks is growing amongst book lovers each year. You can start with companies like ACX or start your own company offering voice-acting services for authors.

Affiliate marketing is one of the most lucrative online business models. It’s a form of marketing when you make money by earning a commission for recommending products and people using your affiliate link to purchase the products.
Most companies have an affiliate marketing program available that you can sign up for direct and start earning a commission. Alternatively, you can join an affiliate network.
Blogging is a perfect home-based business idea for stay-at-home moms or anyone looking for freedom at work. You can blog about anything you want, there is a niche for most topics, and you can always monetize your blog, even with a smaller audience.
Proofreaders work with publishing houses, independent authors, and corporate clients to help them make sure their written content is free from grammatical, spelling, punctuation, and formatting errors. If you have attention to detail, then proofreading might be a good business idea.
If you’re looking for a business idea where you would have an opportunity of working from home, then starting out a virtual assistant business might be for you. Virtual assistants do a variety of tasks like invoices, emails, agenda management, social media management, and more.
If you have a good grasp of the English language and have attention to detail, you can start a freelance editing business. Freelance editors work with bloggers, corporate clients, and authors to make sure that written content is grammatically correct or help develop structure and plot and ensure its quality.
As a freelance writer, you’ll work with a range of different clients in writing blog content, product descriptions, website copy, ebooks, white papers, magazine articles, SEO writing, and much more. Freelance writers can earn anything between $10 to $1,000+ per piece of content, depending on their skill set, the industry they’re in, and experience.
Etsy is a popular marketplace for small businesses. You can open an online store and sell various things without the fuss of managing an online store. Anything from vintage clothing to handcrafted bowls and digital downloads can be sold on Etsy, so you have many options to choose from.
Social media management is the type of business that gives you flexibility and allows you to choose how you want to run it. You can work with individual brands or creators to help them manage their social media accounts. Or you can create an agency where you employ social media managers who manage various social media accounts for different clients.

Whichever idea fits your skills and schedule, turning what you know into a course or coaching program can turn a one-off side hustle into income that keeps coming in. Start a 7-day trial and build your first course before committing to a plan.
What is the best business for a woman to start?
The best business for a woman to start is the one that she is passionate about and has expertise in. One of these two things is key to building a successful, profitable business and ensuring its longevity. Building a business from the ground up can be lonely and stressful. It might take a while to see any profit, and depending on the idea, it might require a lot of investment, money, or time-wise. So, if you want to start a business, make sure that you are ready to commit to the idea long-term and be patient with it before you see any results.
Which business is good for beginners?
Any business that doesn’t require a large monetary investment or the investment is small enough that you won’t have to take on debt just to get started. Most businesses that fit this criterion are online businesses like selling digital templates, online courses, and affiliate marketing.
Alternatively, you might start a business by utilizing your skills like writing, or editing, because they don’t require any upfront cost. Also, starting a YouTube channel or becoming a social media influencer as you can do most filming and editing with your phone without needing to invest in professional equipment. For more options, see our list of low-cost, high-profit business ideas.
Which business is best for women from home?
The best home-based businesses need little startup money and use skills you already have. Online courses, coaching, freelance writing, virtual assistance, social media management and digital downloads can all run from home with a laptop and an internet connection.
What is the easiest home-based business to start?
Service businesses built on a skill you already have are usually the easiest to start, because there is nothing to build first. Freelance writing, proofreading, virtual assistance and tutoring can start with one client. Courses and digital downloads take more setup, but they can keep selling after you create them.
Side hustle: A small, flexible business or gig you run alongside a full-time job or other income, often part-time and low-risk to start.
Freelance: Working for multiple clients on a project basis rather than being employed by one company, common in writing, design, editing and photography.
Affiliate marketing: Earning a commission by recommending another company's product or service through a unique link, without having to create or ship anything yourself.
Home-based business: Any business you can run from home with minimal equipment, such as a laptop and an internet connection, instead of a physical storefront or office.
Membership site: A website that charges members a recurring monthly or yearly fee for ongoing access to content or services.

The end of the year is notoriously known as the busiest time of the year for all industries. And it’s true for content creators and online entrepreneurs. People are online more in the colder seasons, and they tend to browse and shop much more than during off seasons like summer.
However, the end of the year is also the time when content creators and businesses are trying to finalize projects and prepare for the new year. That is why, the end of the year is the best time to review and reevaluate your business and maybe even make small adjustments to improve so you can enter the new year a step ahead.

When was the last time you updated the curriculum and content for your online courses? It’s natural that once the online course is out to the world, you focus on the next thing, and your old courses might not get as much attention.
So the end of the year is a great time to return to your old online courses and see if there is anything you want to update, improve, or change. It can be a small change, like updating your sales page to include newer testimonials. Or, it can be a bigger change like transcribing your audio or video content and making it available as a PDF download to your students who prefer to read rather than watch a video or listen to an audio.
One of the key components of long-term success with your online business and as a content creator is diversification of your income and building multiple income streams. Online courses are a great income source, but you might also want to consider expanding your offer selection with digital downloads.
Digital downloads are a great way to diversify your income because they are fairly easy to create, and have low maintenance like all digital products. You can create digital products that complement your online courses and upsell them to your audience to improve average order value and increase your profits.
Teachable allows you to implement digital downloads with ease. You can create sales pages and upload digital products within a few minutes, and Teachable even handles the payments so you can focus on other parts of your business without stress.
There are many digital downloads you can create and sell:
Testimonials from your students are crucial for helping you make sales. They allow prospective students to see that your courses have value and that people who have taken them in the past have found success in their lives.
So, if it’s been a while since you reached out to your students to ask for testimonials and their success stories, there is no better time than the end of the year.
Ask your students to share their thoughts and feelings, and maybe even ask if they’d be willing to hop on a call with you or record a video for you, sharing their stories. It can be a very powerful marketing asset that you can share and include in your sales pages (only with your student’s consent of course).

If you are using social media to promote your business and connect with your audience, the end of the year is the best time to do a social media audit. It sounds more difficult than it truly is. In reality, a social media audit includes reviewing your social media platforms and evaluating what’s working and what’s not so you can alter your marketing strategy.
You might start by seeing which platforms are working the best for you. It’s natural to feel like you have to be on all social media platforms at once. But generally, experts recommend choosing two and mastering them before you try to promote on more platforms.
So, if you have been trying to use all the social media platforms available, maybe it’s time to reevaluate if that is not too much and if you might be better off downsizing. Consider what platforms bring you the most joy, where the majority of your audience is, and how effective those platforms have been so far. Then, make a decision.
Next, you might want to review your content and see which type has been performing the best. Once you determine which type of content speaks to your audience and brings the most engagement, consider creating more of that type of content.
As we already established, the end of the year is the busiest season for the majority of industries and content creators. There are many huge holidays and sales happening, and people are in the mood to shop and indulge.
So, consider participating in holiday sales that make sense for your business, like Black Friday weekend. Run some special limited-time offers like a discount on your online courses, give away a free digital product, or even offer discounted coaching services.
Also, you might want to double down on marketing your products during this busy season. Many people are online, looking to shop, so find ways to put your business out there, either by engaging your email list, posting more on social media, or investing in paid ads.

AI has taken the world by storm in the past year, and if you haven’t yet taken advantage of using it for your business, it might be a good time to consider it. AI tools can be super useful when it comes to helping with marketing materials or even your online course copy.
Teachable offers built-in AI tools that help you outline your online course, write summaries, and even create quizzes (amongst other things) which can be a huge help when creating a new online course. There are tools that help you write social media content and even email copy.
Even if you tried AI before and you didn’t find it helpful, give it another try. It’s a technology that’s always evolving and changing, and there is a learning curve to making the best out of what the AI tools have to offer. So, be patient and keep an open mind, you might be pleasantly surprised.
Play around with the different AI tools and figure out what works for you and your business as the year comes to an end. This way, by the time the new year comes around, you might have a new, and improved way of running your business.
Your email list is an extremely powerful marketing and sales tool with an average ROI of $36 for every $1 spent. The end of the year is the best time to review your current email marketing strategy, or if you haven’t started an email list yet — start one!
To grow your email list effectively, you will need a lead magnet. It’s essentially a freebie that entices people to sign up to your email list. It can be anything, from a digital product to a discount code – whatever works with your business model and niche.
So, spend some time at the end of the year figuring out what your audience might be interested in from you, and see if you can create a lead magnet. Even if you already have one up and running, it’s always a good idea to create additional lead magnets that might resonate with a different part of your audience and help you attract more people to your list.

Many content creators only consider their email list when it’s time to promote a new product or an online course launch. While email is one of the most effective marketing strategies with an average ROI of $36 for every $1 spent, before you can sell to your email list, you have to nurture it.
Nurturing your email list basically means providing valuable content for free and building a meaningful connection as well as trust. The good news is that it’s super easy, and the best time to start is now.
So, if you’re ready to dedicate the time to nurturing your email list at the end of the year, we have a list of the best marketing emails to send to your audience to build trust and connection which will allow you to sell more products in the future.

One of the most powerful marketing and sales tools is customer success stories. That is why we always encourage you to include them in your sales page for your online course and encourage you to ask for reviews.
As the end of the year approaches, you can send out a series of emails to your email list that each feature a different success story from your students who are enrolled in your course. If you have the ability and your students are willing, you can even film an interview and share it with your email.
It’s a great way to show your email list that your courses are indeed worth the investment and can offer them a transformation. And if you only have digital products, you can still share the reviews of people who have used your products and found success.
One way to build trust and connect with your audience is by allowing your personality to shine through, and by being vulnerable with your audience. You don’t have to share every single personal life detail, but if there is an uplifting moment, or a life lesson you want to share, doing it via email can be a great way to nurture your email list.
Sharing a personal story allows your audience to find a way to connect with you on a deeper level, and find a way to relate to you. We, as humans are always looking for a connection, so if you feel comfortable, use this time of the year to share something personal with your email list.
Running a limited-time challenge related to your niche for your email list is a great way to engage your email list and even entice them to purchase your products. It’s best to run a week or so-long challenge, and during the duration, send out a series of emails that encourage people to participate and go through the challenge together.
It’s a good idea for a year-round email campaign, but it might be especially good at the end of the year because people are online more often, and they might be motivated to change before the new year starts.
A couple of years ago, marketing expert Jenna Kutcher organized a 7-day challenge to grow an email list to 1,000 leads. It was a great challenge that included basic information from her email marketing course, where she encouraged her list to participate and get started with email marketing.
Over the course of the seven-day period, she shared her tips and advice on how to start from scratch and set up a system that helps people grow their email lists. At the very end, she offered people to join her email marketing course which goes more in-depth about how to master your email list building.
This can be a great way to engage your email list and upset your courses at the same time.

With your online courses, you sell a transformation to your audience. It doesn’t matter what industry or niche you are in, you promise your audience to transform their lives in some way if they enroll and finish your course. So, why not show them how they can fully utilize your offer to change their lives?
Let’s say you have an online course on web development for beginners. You could create an example plan on how to go from a coder with zero experience to a coder who can build websites. Offer suggestions on how to best study for the course, what extra tasks to do in their own free time, and how to look for a job once they finish your course.
Another marketing email idea is to send your list a survey. It gives you an opportunity to get insight into your audience’s minds and find out what they are missing, what struggles they are facing and what are their interests.
You might create a survey for your students on the list, and then another survey for the general email list. Both segments can surely offer great insights into how you can improve your business to help more people, and even give you ideas for new online course topics.
With the end of the year coming up, it might be a good idea to let your audience in and show them the “behind the scenes” of your business. One great way to do that is by doing an end-of-year reflection. It could be personal, or it could be related to your business, you can choose whichever works best. Or, why not make it into a healthy mix of both?
End-of-year reflection is useful for you because it allows you the opportunity to reflect on your year, and your goals and measure your progress. Tracking progress is crucial for building your confidence as a content creator, and you will have the opportunity to celebrate your success.
It also can be useful to your audience, because it will inspire them to take action with their lives. Inspirational content is powerful, and end-of-year reflections are the perfect examples of easy inspirational content that can have a huge impact on your audience.

Another type of marketing email to send at the end of the year is your intentions for the upcoming year. Again, it can be something personal, purely business-related, or both. And it can be a great way for you to plan and prepare for the future, and for your audience to see what they can expect from you.
The end of the year is the season of giving, so organizing a giveaway to your email list should definitely be on your email marketing plan! You can plan your giveaway around major holidays like Thanksgiving, Black Friday, and Christmas. Or you can simply do it when it works best with your content calendar.
You can give away your own products, online courses, or even coaching sessions with you. Or, you might choose to give away products from other brands that you know work well with your brand and your audience.

Marketing is essential for every small business and content creator. After all, in order for people to buy your products, they have to know you exist!
As a content creator, you wear many hats, which means that sometimes there might simply not be enough time for you to do everything. While you are busy running your business, and creating new offers, you might not spend as much time as you want on marketing.
The good news is that there are many small and effortless changes you can make within your business that will allow you to allocate more time to marketing your business, which will ensure growth and long-term success.

Every small business owner needs good, reliable accounting software. It will allow you to see your profits and your spending, and you will be much better at managing your expenses. This will allow you to deal with tax returns much more efficiently, which means less stress and more time for other things, like marketing.
Also, the majority of accounting software allows you to invoice directly through them. This means that you can make invoicing as easy and quick as possible, without having to manually write and send invoices.
The accounting software we recommend are:
There are some tasks in your business that require you to be the one who executes them. However, there are also plenty of tasks that you can definitely outsource to someone else, which will give you more time to focus on more important matters.
You can hire a part-time assistant if you are ready for this step in your business, or you can hire freelance experts to help you with things like graphic design, website building, etc. Even hiring a virtual assistant for a few hours per week can make a huge difference.
Here are some of the business tasks you can easily outsource to your virtual assistant to free up your time:

AI tools like ChatGPT can be a fantastic way to help you be more efficient with your time. You can use the AI tools to help you outline your course materials, brainstorm ideas, and craft sales emails and other marketing copy. There are so many different uses for AI.
However, the most important way it can help is by making content creation much more effortless. Use AI to generate ideas, and to get you started when you are creating content for your online course, or digital products like ebooks.
AI tools are there to make your work as a content creator easier, so make sure you utilize them. You will notice that when you are able to produce content much faster, you’ll be able to create more offers and spend more time marketing your business so you can reach more people.
Another way to optimize the new product creation is by creating templates (or formulas) you can use over and over again. Every digital product, from a workbook to an online course will have a formula you can use to create the final product. This formula or template will be the skeleton you can build on every time you create a new offer.
Let’s say you sell online courses and products on sustainable personal fashion. You might want to create a template for an online course so that every time you want to create a new online course, you can use the skeleton to build out a course on a new topic.
The same can be done with other digital products like ebooks. Let’s say you have an ebook about building a capsule wardrobe for fall. When you want to create an ebook about building a capsule wardrobe for summer, you can use the same template to save time and create a new offer with ease.
Creating different templates for a variety of products will take some time upfront. But it is a worthy investment because it will save you time and effort later down the line.
Use Google Calendar to track your time, appointments, meetings, and even new product launches. This will help you be more organized, and will greatly decrease your chances of missing a deadline or forgetting something. You will have much more capacity for being creative and even marketing.
You might also consider using a time-blocking system to manage your time. This will allow you to be much more attentive to where you spend your time. It will also help you be more productive because you will know exactly what you need to do at what time.
Also, some productivity experts swear by the task batching strategy, which means that you batch similar tasks into time blocks, to avoid switching between different modes (creative versus business, etc.). This might help you find more time for marketing if you can dedicate a time block every week solely for those activities.

Finding an effective way to manage your email inbox can free up a lot of time in your day. Harvard Business Review found that on average we spend almost 1/3 of our day checking and responding to our emails.
If you notice that your inbox is occupying a lot of your attention every day, consider using a tool like Clean Email to help you be more efficient with email management. This tool is especially useful if you have a lot of unread emails, and need to organize your inbox.
It has features like Smart Views which groups certain types of emails together, so you can easily sort through the categories that are most time-sensitive or important on any given day. There are many more useful features Clean Email has that can greatly reduce the time you spend in your inbox every day.
If you are mostly working solo, with only occasionally outsourcing to freelancers or virtual assistants, you might not be using project management tools to manage your business. While it might work, chances are that if you used a project management tool even if you’re solo, you’d be much more efficient when you work.
You see, when you have all of your notes and documents organized and in one place, you can be more focused on what you need to accomplish each day. Plus, these tools allow you to break down projects you are working on into manageable tasks.
When you do hire a freelancer to help you with your project or part of the project, you can also share pieces of information or content with them more easily, which saves you time. So, when you switch to a project management tool, you will be making your life easier in the present and the future.
Here are some tools we recommend:

Making money doing what you love with content monetization is a dream of many people. With social media and the internet allowing people to share their interests and create content without professional equipment, directly from their couch, it’s also never been easier.
If you have been looking for a way to start making money with your content, you’ve come to the right place. In this blog post, we’ll cover all the different ways you can monetize your content and the best platforms to do so.
Content monetization is a process of making money by selling content that you create. The content could be anything from blog posts to Instagram Stories. It is one of the most effective ways to make money online, and the best part is that anyone can do it.
You can create content from anywhere in the world, and reach people around the globe with ease. It’s also a lucrative way to make money because of how much content creators make. Some of the most successful content creators make seven to six figures per year like Emma Chamberlain and Charlie D’Amelio.
While making six to seven figures per year is not for everyone, many content creators can easily make up to six figures per year by monetizing their content on various platforms.

There are many different forms of content you can monetize:
Short-form videos are the content you see on social media platforms like Instagram and TikTok. It’s usually a fast-paced up to 3-minute video and takes very little gear and preparation to film.
Of course, some content creators like to go all out when creating content, so some do invest a lot of time and money when producing short-form content.
Long-form video is content you see mostly on YouTube. Videos range from anywhere between 5 and up to 90 minutes (sometimes even more) and they are monetized through the YouTube Partner Program.
You can also monetize content you see on social media platforms like pictures, infographics, carousels, Instagram Stories, and even Facebook posts.
Another type of content that’s great for monetization is written content. This could be anything from blog posts to newsletters, it could be long-form or short-form, and it requires close to zero investment to create.
Lastly, in recent years audio content has been growing in popularity. Audio includes podcast episodes, and they can be hosted on Spotify, Apple Podcasts, or YouTube.

Now that we covered the basics of what type of content you can monetize, let’s dive into the “how” so you could find the best content monetization strategy for you:
One of the most profitable ways to make money with your content is to create and sell online courses. Online courses are premium products that work for many different niches – you can teach people how to paint with watercolors, how to climb, how to bake, and how to start a business. No matter your niche, you’ll find people interested in what you’re selling.
Online courses are also high-ticket products, which means that you can charge a premium price for them. This means that you need fewer sales to hit your profit goals.
Another way to monetize your content is by selling digital products. There are many different digital products you can successfully sell online:
The cost of creating digital products is usually super low, which means that the majority of the profits you get to keep. Also, they can be a great source of passive income once you set up an effective sales and marketing funnel.
Affiliate marketing is an extremely profitable way to monetize your content. And you can do it on most platforms, and with all different content types. Also, most niches can find products to promote with affiliate marketing.
With every piece of content you create for a platform of your choosing, whether a TikTok video or a blog post, where you recommend a product, you should be including an affiliate link to that product. This will allow you to earn a commission whenever someone clicks on your link and buys the product.
Successful content creators like Ryan Robinson and Michelle Schroeder-Gardner make tens of thousands of dollars per month with affiliate links. Here are a few affiliate programs you might want to consider joining:
One of the most profitable ways to monetize your content is with brand sponsorships. Influencer marketing is one of the most effective and popular marketing strategies that many brands implement in their businesses. And as a content creator, you get to choose which brands to work with and how much to charge for your content.
Brands in all niches and industries are always on the lookout for brand ambassadors and influencers to work with, so no matter in what niche you create content, you can make money with sponsorships.
PPC (pay-per-click) ads are another way you can monetize your content. The way it works is simple – you join an ad network and run ads either on your YouTube channel or a website. When someone clicks on the ad you display, you make money.
If you want to start monetizing your content this way, here are the best networks to join:

A membership website can also be a fantastic way to monetize your content by putting it behind a paywall. BossBabe is a great example of this content monetization strategy. They have a huge library of written, audio, and video content available for all members who pay a monthly fee.
Paid newsletters might be less popular, but they can also be a great way to monetize your content. Most paid newsletters give a certain number of newsletters per month for free and then the rest is under paywall. While certain industries and niches will do better than others, it’s possible to find people willing to pay for a newsletter in many niches.
Paid newsletters can be written content, but it doesn’t have to be limited to that. You can easily include podcast episodes, and even video content where appropriate, depending on what your audience likes and wants to see.
A similar way to monetize your content to a membership website is through subscriptions. The way it is different from a membership website is that most often, content creators offer subscriptions to their YouTube channel or a Patreon to receive extra content or behind-the-scenes content.
Many content creators monetize their content by doing freelance work. It can be anything from writing blog posts, editing videos, building websites, creating illustrations, and producing podcasts. Choose a skill you have or want to learn, and create a portfolio from the content you create.
Make-up artist and content creator Claire Marshall is a great example. She started out as a YouTuber and Instagram influencer sharing beauty and fashion tips, and currently, she is working with brands like Tatcha on creating visual content for their brand as a creative freelancer.
The larger audience you have, the more and better opportunities you will have. But even if you are just starting out, you can still find brands (or other content creators) to work with.
Lastly, one of the easiest ways to monetize your content even if you are just starting out and don’t have a huge following is by creating user-generated content (UGC) for brands. UGC has been around for a long time, but UGC creators are a new concept. One thing that differentiates UGC from brand sponsorships is that UGC is all about the brand and the product, and not the creator.
Brands are looking for content creators to create UGC content to promote their brands. Most often, this content is used as an advertisement on social media, because it can be very effective.
Most often, UGC is video, but sometimes it can also be a static social media post, so you should have a good knowledge of how to create effective and good quality social media posts.
When you choose to monetize your content, it’s important to pick the right platform (or platforms) to do that. Which one is the best for you will depend on what type of content you like to create, and which monetization way you prefer. Let’s quickly go over which content monetization platforms:
The best type of content:
Ways to monetize the content:
YouTube is an extremely popular platform amongst content creators who want to monetize their content and build a brand. Many creators earn money from ad revenue, branded content, affiliate marketing and even promoting their own products or services.
The best type of content:
Ways to monetize the content:
TikTok is a very popular social media platform that allows content creators to share content, grow their audience, and monetize their content directly through the platform. They have a few different monetization options in-app, that allow creators to earn money, collect gifts, and even find brand collaborations.
The best type of content:
Ways to monetize the content:
Medium is an online platform that allows people to share their written word and make money with it. It’s a subscription-based platform, and people have to be members to read content that’s published on Medium. Writers who write on Medium get paid depending on how popular their posts are.
The best type of content:
Ways to monetize the content:
Substack is a newsletter platform that has gained popularity in recent years as a popular side hustle for journalists looking to monetize their content outside mainstream magazines. Since then, many creators have turned their paid newsletters into full-time gigs, all thanks to Substack’s convenient and easy-to-use platform.

The best type of content:
Ways to monetize the content:
Teachable is an online course platform that also offers additional features like selling digital products. It’s an ideal platform for content creators who are looking to monetize premium content and want to build multiple streams of income.
The best type of content:
Ways to monetize the content:
WordPress is one of the most versatile platforms to use if you want to monetize your content. You can write blog posts and include affiliate links, insert ads, and make money through Google AdSense. Also, you can create your own ecommerce store to sell online courses and so much more.
One caveat is that this platform requires a bit more work and knowledge to set up, as you have to do every single thing yourself from scratch. But if you do have web development knowledge, it might be just the right fit.
The best type of content:
Ways to monetize the content:
Patreon is a platform that allows creators to put their content behind a paywall and monetize it with monthly subscriptions. It’s very easy to set up and maintain, with no coding or similar knowledge needed, which makes Patreon a lucrative platform.
Also, you get to create as many tears with different perks and prices, so you can customize your monetization model. It is a popular platform amongst many content creators because of that and the ease of use.