Karolina Wilde

The end of the year is notoriously known as the busiest time of the year for all industries. And it’s true for content creators and online entrepreneurs. People are online more in the colder seasons, and they tend to browse and shop much more than during off seasons like summer.

However, the end of the year is also the time when content creators and businesses are trying to finalize projects and prepare for the new year. That is why, the end of the year is the best time to review and reevaluate your business and maybe even make small adjustments to improve so you can enter the new year a step ahead.

The end-of-year reset for content creator businesses

1. Update your old online courses

When was the last time you updated the curriculum and content for your online courses? It’s natural that once the online course is out to the world, you focus on the next thing, and your old courses might not get as much attention.

So the end of the year is a great time to return to your old online courses and see if there is anything you want to update, improve, or change. It can be a small change, like updating your sales page to include newer testimonials. Or, it can be a bigger change like transcribing your audio or video content and making it available as a PDF download to your students who prefer to read rather than watch a video or listen to an audio.

2. Create a new digital product

One of the key components of long-term success with your online business and as a content creator is diversification of your income and building multiple income streams. Online courses are a great income source, but you might also want to consider expanding your offer selection with digital downloads.

Digital downloads are a great way to diversify your income because they are fairly easy to create, and have low maintenance like all digital products. You can create digital products that complement your online courses and upsell them to your audience to improve average order value and increase your profits.

Teachable allows you to implement digital downloads with ease. You can create sales pages and upload digital products within a few minutes, and Teachable even handles the payments so you can focus on other parts of your business without stress.

There are many digital downloads you can create and sell:

• Ebooks
• Workbooks
• Email templates
• Spreadsheets
• Design templates
• Images
• Music and Audio

3. Ask for testimonials

Testimonials from your students are crucial for helping you make sales. They allow prospective students to see that your courses have value and that people who have taken them in the past have found success in their lives.

So, if it’s been a while since you reached out to your students to ask for testimonials and their success stories, there is no better time than the end of the year.

Ask your students to share their thoughts and feelings, and maybe even ask if they’d be willing to hop on a call with you or record a video for you, sharing their stories. It can be a very powerful marketing asset that you can share and include in your sales pages (only with your student’s consent of course).

4. Audit your social media accounts

If you are using social media to promote your business and connect with your audience, the end of the year is the best time to do a social media audit. It sounds more difficult than it truly is. In reality, a social media audit includes reviewing your social media platforms and evaluating what’s working and what’s not so you can alter your marketing strategy.

You might start by seeing which platforms are working the best for you. It’s natural to feel like you have to be on all social media platforms at once. But generally, experts recommend choosing two and mastering them before you try to promote on more platforms.

So, if you have been trying to use all the social media platforms available, maybe it’s time to reevaluate if that is not too much and if you might be better off downsizing. Consider what platforms bring you the most joy, where the majority of your audience is, and how effective those platforms have been so far. Then, make a decision.

Next, you might want to review your content and see which type has been performing the best. Once you determine which type of content speaks to your audience and brings the most engagement, consider creating more of that type of content.

5. Take advantage of the busiest season

As we already established, the end of the year is the busiest season for the majority of industries and content creators. There are many huge holidays and sales happening, and people are in the mood to shop and indulge.

So, consider participating in holiday sales that make sense for your business, like Black Friday weekend. Run some special limited-time offers like a discount on your online courses, give away a free digital product, or even offer discounted coaching services.

Also, you might want to double down on marketing your products during this busy season. Many people are online, looking to shop, so find ways to put your business out there, either by engaging your email list, posting more on social media, or investing in paid ads.

6. Consider AI

AI has taken the world by storm in the past year, and if you haven’t yet taken advantage of using it for your business, it might be a good time to consider it. AI tools can be super useful when it comes to helping with marketing materials or even your online course copy.

Teachable offers built-in AI tools that help you outline your online course, write summaries, and even create quizzes (amongst other things) which can be a huge help when creating a new online course. There are tools that help you write social media content and even email copy.

Even if you tried AI before and you didn’t find it helpful, give it another try. It’s a technology that’s always evolving and changing, and there is a learning curve to making the best out of what the AI tools have to offer. So, be patient and keep an open mind, you might be pleasantly surprised.

Play around with the different AI tools and figure out what works for you and your business as the year comes to an end. This way, by the time the new year comes around, you might have a new, and improved way of running your business.

7. Create a new lead magnet to grow your email list

Your email list is an extremely powerful marketing and sales tool with an average ROI of $36 for every $1 spent. The end of the year is the best time to review your current email marketing strategy, or if you haven’t started an email list yet — start one!

To grow your email list effectively, you will need a lead magnet. It’s essentially a freebie that entices people to sign up to your email list. It can be anything, from a digital product to a discount code – whatever works with your business model and niche.

So, spend some time at the end of the year figuring out what your audience might be interested in from you, and see if you can create a lead magnet. Even if you already have one up and running, it’s always a good idea to create additional lead magnets that might resonate with a different part of your audience and help you attract more people to your list.

Many content creators only consider their email list when it’s time to promote a new product or an online course launch. While email is one of the most effective marketing strategies with an average ROI of $36 for every $1 spent, before you can sell to your email list, you have to nurture it.

Nurturing your email list basically means providing valuable content for free and building a meaningful connection as well as trust. The good news is that it’s super easy, and the best time to start is now.

So, if you’re ready to dedicate the time to nurturing your email list at the end of the year, we have a list of the best marketing emails to send to your audience to build trust and connection which will allow you to sell more products in the future.

8 examples of marketing emails to send to your email list

1. Share student success stories

One of the most powerful marketing and sales tools is customer success stories. That is why we always encourage you to include them in your sales page for your online course and encourage you to ask for reviews.

As the end of the year approaches, you can send out a series of emails to your email list that each feature a different success story from your students who are enrolled in your course. If you have the ability and your students are willing, you can even film an interview and share it with your email.

It’s a great way to show your email list that your courses are indeed worth the investment and can offer them a transformation. And if you only have digital products, you can still share the reviews of people who have used your products and found success.

2. Get personal

One way to build trust and connect with your audience is by allowing your personality to shine through, and by being vulnerable with your audience. You don’t have to share every single personal life detail, but if there is an uplifting moment, or a life lesson you want to share, doing it via email can be a great way to nurture your email list.

Sharing a personal story allows your audience to find a way to connect with you on a deeper level, and find a way to relate to you. We, as humans are always looking for a connection, so if you feel comfortable, use this time of the year to share something personal with your email list.

3. Run a limited-time challenge

Running a limited-time challenge related to your niche for your email list is a great way to engage your email list and even entice them to purchase your products. It’s best to run a week or so-long challenge, and during the duration, send out a series of emails that encourage people to participate and go through the challenge together.

It’s a good idea for a year-round email campaign, but it might be especially good at the end of the year because people are online more often, and they might be motivated to change before the new year starts.

A couple of years ago, marketing expert Jenna Kutcher organized a 7-day challenge to grow an email list to 1,000 leads. It was a great challenge that included basic information from her email marketing course, where she encouraged her list to participate and get started with email marketing.

Over the course of the seven-day period, she shared her tips and advice on how to start from scratch and set up a system that helps people grow their email lists. At the very end, she offered people to join her email marketing course which goes more in-depth about how to master your email list building.

This can be a great way to engage your email list and upset your courses at the same time.

4. How-to-guide on how to find success with your products and courses

With your online courses, you sell a transformation to your audience. It doesn’t matter what industry or niche you are in, you promise your audience to transform their lives in some way if they enroll and finish your course. So, why not show them how they can fully utilize your offer to change their lives?

Let’s say you have an online course on web development for beginners. You could create an example plan on how to go from a coder with zero experience to a coder who can build websites. Offer suggestions on how to best study for the course, what extra tasks to do in their own free time, and how to look for a job once they finish your course.

5. A survey

Another marketing email idea is to send your list a survey. It gives you an opportunity to get insight into your audience’s minds and find out what they are missing, what struggles they are facing and what are their interests.

You might create a survey for your students on the list, and then another survey for the general email list. Both segments can surely offer great insights into how you can improve your business to help more people, and even give you ideas for new online course topics.

6. The end-of-year reflection

With the end of the year coming up, it might be a good idea to let your audience in and show them the “behind the scenes” of your business. One great way to do that is by doing an end-of-year reflection. It could be personal, or it could be related to your business, you can choose whichever works best. Or, why not make it into a healthy mix of both?

End-of-year reflection is useful for you because it allows you the opportunity to reflect on your year, and your goals and measure your progress. Tracking progress is crucial for building your confidence as a content creator, and you will have the opportunity to celebrate your success.

It also can be useful to your audience, because it will inspire them to take action with their lives. Inspirational content is powerful, and end-of-year reflections are the perfect examples of easy inspirational content that can have a huge impact on your audience.

7. Intentions for next year

Another type of marketing email to send at the end of the year is your intentions for the upcoming year. Again, it can be something personal, purely business-related, or both. And it can be a great way for you to plan and prepare for the future, and for your audience to see what they can expect from you.

8. Organize a giveaway

The end of the year is the season of giving, so organizing a giveaway to your email list should definitely be on your email marketing plan! You can plan your giveaway around major holidays like Thanksgiving, Black Friday, and Christmas. Or you can simply do it when it works best with your content calendar.

You can give away your own products, online courses, or even coaching sessions with you. Or, you might choose to give away products from other brands that you know work well with your brand and your audience.

Marketing is essential for every small business and content creator. After all, in order for people to buy your products, they have to know you exist!

As a content creator, you wear many hats, which means that sometimes there might simply not be enough time for you to do everything. While you are busy running your business, and creating new offers, you might not spend as much time as you want on marketing.

The good news is that there are many small and effortless changes you can make within your business that will allow you to allocate more time to marketing your business, which will ensure growth and long-term success.

7 small changes to make that will help you run your business more efficiently

1. Get an accounting software

Every small business owner needs good, reliable accounting software. It will allow you to see your profits and your spending, and you will be much better at managing your expenses. This will allow you to deal with tax returns much more efficiently, which means less stress and more time for other things, like marketing.

Also, the majority of accounting software allows you to invoice directly through them. This means that you can make invoicing as easy and quick as possible, without having to manually write and send invoices.

The accounting software we recommend are:

• FreshBooks
• Xero
• QuickBooks

2. Outsource to virtual assistants

There are some tasks in your business that require you to be the one who executes them. However, there are also plenty of tasks that you can definitely outsource to someone else, which will give you more time to focus on more important matters.

You can hire a part-time assistant if you are ready for this step in your business, or you can hire freelance experts to help you with things like graphic design, website building, etc. Even hiring a virtual assistant for a few hours per week can make a huge difference.

Here are some of the business tasks you can easily outsource to your virtual assistant to free up your time:

• Writing invoices
• Editing course material
• Editing video and audio files
• Creating graphics for social media and your online course
• Answering business emails
• Customer service
• Managing your schedule
• Data entry
• Research
• Simple website maintenance
• Planning events

3. Use AI

AI tools like ChatGPT can be a fantastic way to help you be more efficient with your time. You can use the AI tools to help you outline your course materials, brainstorm ideas, and craft sales emails and other marketing copy. There are so many different uses for AI.

However, the most important way it can help is by making content creation much more effortless. Use AI to generate ideas, and to get you started when you are creating content for your online course, or digital products like ebooks.

AI tools are there to make your work as a content creator easier, so make sure you utilize them. You will notice that when you are able to produce content much faster, you’ll be able to create more offers and spend more time marketing your business so you can reach more people.

4. Create templates

Another way to optimize the new product creation is by creating templates (or formulas) you can use over and over again. Every digital product, from a workbook to an online course will have a formula you can use to create the final product. This formula or template will be the skeleton you can build on every time you create a new offer.

Let’s say you sell online courses and products on sustainable personal fashion. You might want to create a template for an online course so that every time you want to create a new online course, you can use the skeleton to build out a course on a new topic.

The same can be done with other digital products like ebooks. Let’s say you have an ebook about building a capsule wardrobe for fall. When you want to create an ebook about building a capsule wardrobe for summer, you can use the same template to save time and create a new offer with ease.

Creating different templates for a variety of products will take some time upfront. But it is a worthy investment because it will save you time and effort later down the line.

5. Use Google Calendar

Use Google Calendar to track your time, appointments, meetings, and even new product launches. This will help you be more organized, and will greatly decrease your chances of missing a deadline or forgetting something. You will have much more capacity for being creative and even marketing.

You might also consider using a time-blocking system to manage your time. This will allow you to be much more attentive to where you spend your time. It will also help you be more productive because you will know exactly what you need to do at what time.

Also, some productivity experts swear by the task batching strategy, which means that you batch similar tasks into time blocks, to avoid switching between different modes (creative versus business, etc.). This might help you find more time for marketing if you can dedicate a time block every week solely for those activities.

6. Optimize your email inbox

Finding an effective way to manage your email inbox can free up a lot of time in your day. Harvard Business Review found that on average we spend almost 1/3 of our day checking and responding to our emails.

If you notice that your inbox is occupying a lot of your attention every day, consider using a tool like Clean Email to help you be more efficient with email management. This tool is especially useful if you have a lot of unread emails, and need to organize your inbox.

It has features like Smart Views which groups certain types of emails together, so you can easily sort through the categories that are most time-sensitive or important on any given day. There are many more useful features Clean Email has that can greatly reduce the time you spend in your inbox every day.

7. Manage projects in one place

If you are mostly working solo, with only occasionally outsourcing to freelancers or virtual assistants, you might not be using project management tools to manage your business. While it might work, chances are that if you used a project management tool even if you’re solo, you’d be much more efficient when you work.

You see, when you have all of your notes and documents organized and in one place, you can be more focused on what you need to accomplish each day. Plus, these tools allow you to break down projects you are working on into manageable tasks.

When you do hire a freelancer to help you with your project or part of the project, you can also share pieces of information or content with them more easily, which saves you time. So, when you switch to a project management tool, you will be making your life easier in the present and the future.

Here are some tools we recommend:

• Notion
• Trello
• Asana

Making money doing what you love with content monetization is a dream of many people. With social media and the internet allowing people to share their interests and create content without professional equipment, directly from their couch, it’s also never been easier.

If you have been looking for a way to start making money with your content, you’ve come to the right place. In this blog post, we’ll cover all the different ways you can monetize your content and the best platforms to do so.

What is content monetization?

Content monetization is a process of making money by selling content that you create. The content could be anything from blog posts to Instagram Stories. It is one of the most effective ways to make money online, and the best part is that anyone can do it.

You can create content from anywhere in the world, and reach people around the globe with ease. It’s also a lucrative way to make money because of how much content creators make. Some of the most successful content creators make seven to six figures per year like Emma Chamberlain and Charlie D’Amelio.

While making six to seven figures per year is not for everyone, many content creators can easily make up to six figures per year by monetizing their content on various platforms.

What type of content can you monetize?

There are many different forms of content you can monetize:

Short-form video

Short-form videos are the content you see on social media platforms like Instagram and TikTok. It’s usually a fast-paced up to 3-minute video and takes very little gear and preparation to film.
Of course, some content creators like to go all out when creating content, so some do invest a lot of time and money when producing short-form content.

Long-form video

Long-form video is content you see mostly on YouTube. Videos range from anywhere between 5 and up to 90 minutes (sometimes even more) and they are monetized through the YouTube Partner Program.

Social media posts

You can also monetize content you see on social media platforms like pictures, infographics, carousels, Instagram Stories, and even Facebook posts.

Written content

Another type of content that’s great for monetization is written content. This could be anything from blog posts to newsletters, it could be long-form or short-form, and it requires close to zero investment to create.

Audio

Lastly, in recent years audio content has been growing in popularity. Audio includes podcast episodes, and they can be hosted on Spotify, Apple Podcasts, or YouTube.

10 ways to monetize your content

Now that we covered the basics of what type of content you can monetize, let’s dive into the “how” so you could find the best content monetization strategy for you:

1. Online course

One of the most profitable ways to make money with your content is to create and sell online courses. Online courses are premium products that work for many different niches – you can teach people how to paint with watercolors, how to climb, how to bake, and how to start a business. No matter your niche, you’ll find people interested in what you’re selling.

Online courses are also high-ticket products, which means that you can charge a premium price for them. This means that you need fewer sales to hit your profit goals.

2. Digital products

Another way to monetize your content is by selling digital products. There are many different digital products you can successfully sell online:

• Workbooks
• Ebooks
• Habit trackers
• Budget spreadsheets
• Fonts and other design elements
• Vectors
• Recipes
• Website design templates

The cost of creating digital products is usually super low, which means that the majority of the profits you get to keep. Also, they can be a great source of passive income once you set up an effective sales and marketing funnel.

3. Affiliate marketing

Affiliate marketing is an extremely profitable way to monetize your content. And you can do it on most platforms, and with all different content types. Also, most niches can find products to promote with affiliate marketing.

With every piece of content you create for a platform of your choosing, whether a TikTok video or a blog post, where you recommend a product, you should be including an affiliate link to that product. This will allow you to earn a commission whenever someone clicks on your link and buys the product.

Successful content creators like Ryan Robinson and Michelle Schroeder-Gardner make tens of thousands of dollars per month with affiliate links. Here are a few affiliate programs you might want to consider joining:

• Amazon Associates
• ShareASale
• CJ Affiliate
• Impact

4. Brand sponsorships

One of the most profitable ways to monetize your content is with brand sponsorships. Influencer marketing is one of the most effective and popular marketing strategies that many brands implement in their businesses. And as a content creator, you get to choose which brands to work with and how much to charge for your content.

Brands in all niches and industries are always on the lookout for brand ambassadors and influencers to work with, so no matter in what niche you create content, you can make money with sponsorships.

5. PPC ads

PPC (pay-per-click) ads are another way you can monetize your content. The way it works is simple – you join an ad network and run ads either on your YouTube channel or a website. When someone clicks on the ad you display, you make money.

If you want to start monetizing your content this way, here are the best networks to join:

• Google AdSense
• Media.net
• BidVertiser

6. Membership website

A membership website can also be a fantastic way to monetize your content by putting it behind a paywall. BossBabe is a great example of this content monetization strategy. They have a huge library of written, audio, and video content available for all members who pay a monthly fee.

7. Paid newsletters

Paid newsletters might be less popular, but they can also be a great way to monetize your content. Most paid newsletters give a certain number of newsletters per month for free and then the rest is under paywall. While certain industries and niches will do better than others, it’s possible to find people willing to pay for a newsletter in many niches.

Paid newsletters can be written content, but it doesn’t have to be limited to that. You can easily include podcast episodes, and even video content where appropriate, depending on what your audience likes and wants to see.

8. Subscriptions

A similar way to monetize your content to a membership website is through subscriptions. The way it is different from a membership website is that most often, content creators offer subscriptions to their YouTube channel or a Patreon to receive extra content or behind-the-scenes content.

9. Freelance

Many content creators monetize their content by doing freelance work. It can be anything from writing blog posts, editing videos, building websites, creating illustrations, and producing podcasts. Choose a skill you have or want to learn, and create a portfolio from the content you create.

Make-up artist and content creator Claire Marshall is a great example. She started out as a YouTuber and Instagram influencer sharing beauty and fashion tips, and currently, she is working with brands like Tatcha on creating visual content for their brand as a creative freelancer.

The larger audience you have, the more and better opportunities you will have. But even if you are just starting out, you can still find brands (or other content creators) to work with.

10. UGC

Lastly, one of the easiest ways to monetize your content even if you are just starting out and don’t have a huge following is by creating user-generated content (UGC) for brands. UGC has been around for a long time, but UGC creators are a new concept. One thing that differentiates UGC from brand sponsorships is that UGC is all about the brand and the product, and not the creator.

Brands are looking for content creators to create UGC content to promote their brands. Most often, this content is used as an advertisement on social media, because it can be very effective.

Most often, UGC is video, but sometimes it can also be a static social media post, so you should have a good knowledge of how to create effective and good quality social media posts.

Content monetization platforms

When you choose to monetize your content, it’s important to pick the right platform (or platforms) to do that. Which one is the best for you will depend on what type of content you like to create, and which monetization way you prefer. Let’s quickly go over which content monetization platforms:

YouTube

The best type of content:

• Long-form videos
• Short-form videos
• Audio

Ways to monetize the content:

• YouTube Partner Program
• Sponsored content
• Products or services
• Affiliate marketing

YouTube is an extremely popular platform amongst content creators who want to monetize their content and build a brand. Many creators earn money from ad revenue, branded content, affiliate marketing and even promoting their own products or services.

TikTok

The best type of content:

• Short-form videos

Ways to monetize the content:

• TikTok Creator Fund
• TikTok Lives
• Sponsored content
• Affiliate marketing

TikTok is a very popular social media platform that allows content creators to share content, grow their audience, and monetize their content directly through the platform. They have a few different monetization options in-app, that allow creators to earn money, collect gifts, and even find brand collaborations.

Medium

The best type of content:

• Written content

Ways to monetize the content:

• Subscriptions
• Affiliate marketing
• Digital products
• Online courses

Medium is an online platform that allows people to share their written word and make money with it. It’s a subscription-based platform, and people have to be members to read content that’s published on Medium. Writers who write on Medium get paid depending on how popular their posts are.

Substack

The best type of content:

• Written content

Ways to monetize the content:

• Subscriptions
• Affiliate marketing
• Digital products
• Online courses
• Ads

Substack is a newsletter platform that has gained popularity in recent years as a popular side hustle for journalists looking to monetize their content outside mainstream magazines. Since then, many creators have turned their paid newsletters into full-time gigs, all thanks to Substack’s convenient and easy-to-use platform.

Teachable

The best type of content:

• Long-form video
• Audio
• Written content

Ways to monetize the content:

• Digital products
• Online courses

Teachable is an online course platform that also offers additional features like selling digital products. It’s an ideal platform for content creators who are looking to monetize premium content and want to build multiple streams of income.

WordPress

The best type of content:

• Written content
• Long-form video
• Audio

Ways to monetize the content:

• Ads
• Brand sponsorships
• Affiliate marketing
• Membership website
• Digital products
• Freelance
• Sell art

WordPress is one of the most versatile platforms to use if you want to monetize your content. You can write blog posts and include affiliate links, insert ads, and make money through Google AdSense. Also, you can create your own ecommerce store to sell online courses and so much more.

One caveat is that this platform requires a bit more work and knowledge to set up, as you have to do every single thing yourself from scratch. But if you do have web development knowledge, it might be just the right fit.

Patreon

The best type of content:

• Long-form video
• Audio
• Written content

Ways to monetize the content:

• Subscriptions
• Affiliate marketing
• Sell art

Patreon is a platform that allows creators to put their content behind a paywall and monetize it with monthly subscriptions. It’s very easy to set up and maintain, with no coding or similar knowledge needed, which makes Patreon a lucrative platform.

Also, you get to create as many tears with different perks and prices, so you can customize your monetization model. It is a popular platform amongst many content creators because of that and the ease of use.

Are you ready to expand your digital product selection and want to learn how to sell ebooks? Ebooks are wonderful for many different niches, genres, and industries. They take little time to create and anyone can do so with little to no graphic design skills. And let’s not forget the passive income potential.

So, let’s talk about the step-by-step process of how to successfully create and sell ebooks.

Why sell ebooks online

Creating and selling ebooks is a great addition to your online business for many reasons. Here are the three most important ones:

Passive income

Passive income is the ultimate dream of every entrepreneur. And ebooks are one of the most easy and straightforward ways to build a passive income stream, no matter what industry you’re in, or which genre you write.

You can make money selling ebooks while you sleep, or travel the world. And all you need to do is spend a little time upfront creating and writing ebooks. Of course, marketing might take a little effort down the line, but as you sell and publish more books, it will become easier to do.

Introductory offer

If you only sell high-ticket online courses, you might want to introduce a cheaper introductory offer to your brand to have it as an easy sell to new customers. An ebook is a great option because they are often much cheaper than online courses, and less intimidating because people can quickly read them, rather than taking a few weeks to go through an online course curriculum.

Once people see that your ebooks are good and give them value, they’ll be much more willing to try your more premium products that require more money and time investment. Plus, an ebook can later serve as an order bump to increase your average order value.

Brand building

Lastly, writing and selling an ebook on a topic you specialize in is a great way to position yourself as an expert in your field. It is a great way to build your personal brand and strengthen people’s trust in your expertise.

You can then go on to do guest blog posts and podcasts, and people in your industry will be able to quote you as a source if you provide tons of value in your ebook. In the long term, this can help grow your business and ensure long-term success.

How to sell ebooks

Now, the process of creating an ebook is less daunting than it sounds. You can easily create a professional ebook in just a few steps:

Identify your audience

First and foremost, you’ll want to think about your audience and what they are looking for. Are you trying to solve an issue they have? Or maybe, you want to entertain them? Answering these questions and identifying your target audience will be crucial for your ebook success.

Write your ebook

Writing your ebook will be the most time-consuming step. You’ll want to outline the contents, just like you do with your online course curriculum. You can easily repurpose some of your content from your online courses, or blog posts and turn them into ebook chapters if the content is valuable.

You always have the option to hire a ghostwriter to write a book for you. It might save you time and allow you to work on other aspects of releasing an ebook, so it might be worth it. While it is an investment in most cases, you can find more affordable ghostwriters on online marketplaces like Fiverr.

Design your ebook

Designing your ebook includes things such as:

• Designing an eye-catching book cover (super important!)
• Formatting the interior
• Including images, infographics, and other visual elements
• Choosing fonts

You don’t have to be a designer to design a professional ebook. Tools like Canva help you do just that with little to no graphic design skill, and you can do that for free. Canva even has premade templates for ebooks that make it even easier.

Choose a platform to sell

Once your ebook is written, designed, and ready to be published, you’ll have to make a very important decision on a platform where you want to sell it. You can do it on your own website, or publish it on online book marketplaces like Amazon or Google Books.

Which platform you will choose will depend on your niche and your business goals. For example, if you decided to publish a fiction ebook, Amazon might be much better than your own website. While if your book is on the topic of “how to start a blog” you will probably find more success selling it directly to your audience from your website.

Where to sell ebooks

Here are the best places to sell your ebook online:

Teachable

The best way to sell your books online is through your own website. You don’t need to create an ebook store for that, a simple yet powerful landing page is more than enough for you to start selling.

Teachable allows you to easily create sales pages for your ebooks and sell them directly through the platform. You don’t have to worry about transactions, security, or delivering the ebook. Teachable does it all for you.

The sales page tools allow you to include many different elements that will help you sell your book, like social proof and reviews. Ebook sales are greatly influenced by reviews, and being able to include them on your sales page is key.

Etsy

Etsy is an online marketplace for many different things, from wedding invitations, to dream catchers. And you can also sell ebooks online through Etsy.

Anyone can create a store and upload products for sale, whether physical or digital. Etsy is amazing because it is a search engine, so you can really optimize your ebook product pages with keywords. And they even have a built-in ads manager if you’d like to run ads on your ebook.

To list a product on Etsy costs a small fee of $0.2, plus they take a small percentage of each sale you make through their platform.

KDP

Amazon is the biggest online store for books in the world. So, you might want to have your ebook published on the platform. And you can easily do it through the KDP (Kindle Direct Publishing) platform.

You can create a free account and upload your ebooks in a matter of seconds. They even allow you to create paperbacks and hardbacks, if that’s something you’re interested in as well.

When setting up you have to choose the categories and genres and add keywords so that Amazon can categorize your ebook correctly. You are also able to set the price yourself, but there is a percentage of each sale that Amazon takes, depending on whether you choose to only sell on Amazon or wide, on other marketplaces as well.

How to market ebooks

Once you create an ebook and put it up for sale, it’s time to market your ebooks! Here are a few marketing strategies we recommend you employ:

Email list

If you have an email list, utilize it to sell your ebooks. People on your email list are your #1 fans, who are interested in products you are selling, so tell them about your new release.

If you don’t have an email list yet, no worries! It is never too late to start one. You can easily build an email list in anticipation of your book release, which is the perfect opportunity to use some book materials to help grow your email list.

Use excerpts from your ebook as lead magnets to collect people’s email addresses and invite them to join your email list. Once they are on your list, though, don’t forget to send out nurture emails to introduce people to your brand and yourself. When the time is right, create a promotion plan for your ebook that involves sending a series of promotional emails to your list leading up to your book release.

Paid ads

Paid ads on Google, Facebook, or Amazon are a very effective way to get your ebooks in front of a new audience that’s excited to read them. All of the platforms allow you to tailor your ads to target people who are interested in similar books to yours, which is a super efficient way to reach people who you wouldn’t be able to reach otherwise.

This is not a free marketing strategy and will require some initial time investment to set up the ads. But it can offer a great return on investment.

Social media

Of course, don’t forget your social media following – let them know when you release new ebooks. You can share snippets and teasers, or quotes from the book. Visuals of quotes from books do pretty well on social media and make for easy-to-share content.

Collaborate

One very effective way to promote your ebooks is to collaborate with other authors in your niche and do giveaways. You can always do giveaways by yourself, but it is much more effective to involve other authors because it gives you a chance to reach a new audience.

So, find a few authors who are in the same niche and sell ebooks. Consider what prizes your audience would be interested in. Then, create simple rules for entry, such as – follow the accounts, share this post, and tag a friend. Usually, a week is enough time to gather enough attention.

Collect reviews

Reviews are your social proof that your ebook is worth people’s time, attention, and money. And they are one of the most effective book marketing tools. Whenever you can, encourage people to leave a review of your ebooks.

You can collect reviews yourself, or on platforms like Goodreads and Amazon. Depending on your niche and genre, you might also want to get some paid reviews, just so you could have some marketing material to use when you promote your ebooks on social media or with paid ads.

Guest podcasting

Guest podcasting is a great way to promote your ebooks. If you are an expert on a certain topic and have an ebook on the topic, pitch yourself to relevant podcasts. Once you’re on the podcast, the host usually allows the guests to promote themselves and their businesses, which is a fantastic way to reach a new audience.

How to sell ebooks FAQs

Let’s answer a few most frequently asked questions content creators have:

Which platform is best for selling ebooks?

The best platform for selling your ebooks will probably be Amazon. It is one of the biggest booksellers on the planet, which means that your ebook will have the chance to reach more people. Plus, you can advertise and easily deliver the ebook to your reader’s hands without having to fuss about the technical stuff.

You also have the option to easily run ads, and promote your book directly on the platform which can be convenient and easier than setting up external ads like Facebook or Google Ads.
Amazon also rewards books that sell well by pushing them in front of more people, so once you rack up your sales, you will see that it gets easier to market your book.

Is it hard to sell an ebook?

It depends. Creating and selling an ebook on a platform like Amazon is easier than let’s say, creating and selling an online course. It’s quicker to create and put up for sale than larger digital products.

If your ebook has tons of valuable content inside, and you have written it with your target audience in mind, selling an ebook won’t be easy. You’ll know exactly who to market the ebook to and how.

Is it profitable to make an ebook?

Yes! Ebooks are one of the most profitable products to sell because of the relatively low money and time investment it costs to create and sell an ebook.

You can set your ebook price to be as low or high as you wish (depending on the contents and your industry), and because the cost of selling an ebook is much lower than physical products, you’ll be keeping most of the profit.

TikTok Money Calculator is a great way to calculate your potential earnings as an influencer and content creator. There are so many ways TikTok allows its creators to monetize their content, but the numbers can vary greatly.

So, if you’re new to working with brands and monetizing your content, using a tool like the TikTok Money Calculator can help you get a better sense of what’s the baseline for your earnings and how much more you need to grow to increase your earnings as well.

TikTok Money Calculator

Use our TikTok Money Calculator to find out your average engagement and earnings:

What is the TikTok Money Calculator?

TikTok Money Calculator is a tool designed to help creators calculate their estimated earnings from their TikTok account, based on their average engagement rate and the number of followers. It’s not an official TikTok software, and its goal is to provide creators with potential guidelines for making money with their accounts.

If you’re new to working with brands on sponsored posts, then using the TikTok Money Calculator can be extremely useful. It allows you to get a better grasp of the market and see how much you can make on this social media platform.

You can use the estimated earnings to help you set your rates for sponsored posts, and UGC content, and see how much of your services and products you can expect to sell.

How does the TikTok Money Calculator work?

The way our calculator works is fairly simple. You can use your TikTok username or put the numbers in yourself to calculate the estimates. It analyzes your average engagement rate based on your follower count, the total number of videos you posted, and how many likes you have.

Then, based on your average engagement rate, the TikTok Money Calculator compares the data with other TikTok influencers who have a similar audience size to you and a similar engagement rate to see how much they earn.

Based on all of that information, the calculator can give you an estimate of how much you can expect to earn with your TikTok account.

How accurate is the TikTok Money Calculator?

Our TikTok Money Calculator gives you an estimate of how much you can potentially make from the TikTok Creator Fund and the industry average for sponsored content.

It’s important to note that TikTok Money Calculator only gives you estimated earnings based on the number of your followers as well as your engagement rate.

How much money you can make with your TikTok account will depend on many factors that the TikTok Money Calculator can’t take into consideration like niche, country, and audience location, your personal brand. And these things can greatly impact your earnings.

As a content creator, your rates and sales numbers, as well as other monetization methods can vary greatly, depending on how you run your business:

• Brand partnerships: as a TikTok influencer you can work directly with brands and produce sponsored posts for them, and you choose your rates yourself, which can be very different from other influencers in your niche and even similar to your size in the audience.
• Selling a product or service: you might have an online course or a digital product you can promote and make sales through TikTok, which is also highly individual and depends on the connection you have with your audience and how well your sales funnel is set up.
• Earnings from Live videos: you have a way to earn money during Lives when your audience sends you virtual gifts that you can later redeem for cash, which is also difficult to estimate because it can depend greatly on the relationship you have with your audience.
• Earnings outside TikTok: the calculator doesn’t take into consideration videos on your other social media profiles and earnings that might come from them, it only focuses on TikTok exclusively.

What factors are considered by the TikTok Money Calculator?

TikTok Money Calculator takes a few different factors into consideration when giving you an estimate of your earnings:

Follower count

The first metric is the follower count. The size of your audience is an important measure that determines how much you can expect to make from brand sponsorships.

Roughly, here’s how much you can expect to make depending on the size of your audience from a single sponsored post:

• Nano influencers (<10,000 followers): $50-$300
• Micro-influencers (10K-50K followers): $300–$1,250
• Mid-tier influencers (50K-200K followers): $1,250–$3,500
• Macro influencers (200K-1M followers): $3,500–$12,000
• Celebrities (1M+ followers): $12,000+

The more TikTok fans you have and the bigger your audience, the more you can earn. However, follower count is not the only metric.

Audience engagement

The second metric we use to calculate your estimated potential earnings is your average engagement rate. It’s a very important metric that many brands pay attention to, sometimes even more than they do to the follower count.

The audience engagement consists of the number of likes your videos receive, as well as comments and video shares. Higher engagement means a more emotionally involved audience, which translates into more sales.

As you’re growing your TikTok account, you should spend a lot of time focusing on increasing your audience engagement as that will be the best way to increase your potential earnings. You can do that by creating high-quality videos and ensuring that they’re valuable to your target audience.

In the future, it might be that TikTok will also allow TikTok influencers to earn money from running ads on their videos, in a similar fashion to YouTube. YouTube has allowed the creators who create Shorts on their platform to earn money from the ads that play in between the Shorts.

It proved that it’s possible for creators to monetize their content this way. And we have seen that TikTok has been very fast to change and adapt and roll out more ways for the creators to monetize their content.

If they do follow in YouTube’s footsteps and allow creators to monetize the ads, the average engagement rate of their videos might become an even more important metric when calculating earnings.

Industry average rates

And lastly, the TikTok Money Calculator takes the industry average rates for sponsored content, product sales as well as the earnings from the Creator Fund to give you an estimate of your earnings.

This metric is very vague, because each influencer, their sponsored content rates, and sales, as well as how much they get paid from the Creator Fund can be very individual.

What is the difference between the TikTok Money Calculator and other engagement calculators?

Well, TikTok Money Calculator gives you a more in-depth look into your potential earnings. You get an estimate of your earnings which then can allow you to set your rates and calculate how much sales you can expect to make at the current state of your account.

And, you might even use it to see how much you could potentially earn as your account grows as all TikTok users, not only influencers with huge audiences can use it.