Why affirmations are important for business owners

Haleigh Fullilove

| Nov 06, 2020

If a friend came to you with a new business idea, would you bring them down with negativity? Of course not. You’d be supportive and encouraging.

Now, think about your own ideas and goals. Chances are, there have likely been times where you’ve gotten into a negative mindset about your successes and where you’re heading with your online business. 

Right now, let’s make a commitment to end that. It’s time to treat yourself like your own best friend. This is where affirmations come into play. 

In this article, we’ll be talking about the importance of affirmations for business owners, the interesting science behind affirmations, how they can help you manifest the success you deserve, and some phrases to help get you started.

So, what are affirmations?

Affirmations are short and simple statements that hold a ton of power—think of them as a giant green juice for your brain (really healthy and leave you feeling great afterward).

Using positive affirmations helps train your brain to block unhelpful and negative thoughts from sneaking into your subconscious. Basically, it’s a win-win all around—you’re motivating yourself, boosting your confidence, and fostering positive energy that will, no doubt, rub off on other people.

The science behind positive thinking

An essential puzzle piece to positive affirmations is the psychology behind self-affirmation theory—a principle created by Claude Steele that hones in on how individuals adapt to experiences or information that affects their self-concept in a negative way. Humans naturally feel a strong desire to maintain a positive self-image, so we’ll do whatever it takes to shift away from anything that threatens that self-image.

Maintaining a high level of self-integrity is beautifully supported by everything positive affirmations have to offer. Saying affirmations helps you feel like you deserve to have the praise that comes along with the affirmations' positivity (and, news flash—you do).

According to Psychology Today, affirmations have been proven to decrease stress, increase physical activity, and even help people consume more fruits and vegetables. Here’s another incredible fact: They’ve also been shown to amplify neural pathways associated with processing and reward.

And now to get started

You’re reading this because you’re a thriving business owner. So, you should know you can (and should) align your affirmations with anything you want—especially if it relates to your business. Do you have a big launch coming up? Adopt this affirmation: “I am so excited to see all of these sales coming in from a successful launch.” Are you launching a newsletter for the first time? Try this affirmation: “I have a popular newsletter that provides my amazing audience with entertainment and education.”

Here’s our plan to help you get started with saying your very own positive affirmations.

  • Write down all of your goals, dreams, and wishes.
  • Find affirmations that align with them. (They can also be more general, if you’d like.) Here are some examples if you need help getting started:
  • "I am worthy of success and recognition."
  • "I am making a positive difference in my students’ lives."
  • "I am confident in building wealth for myself and my family."
  • Find a time every day that aligns best with your schedule to practice your affirmations.
  • Repeat your affirmations out loud or write them down in a journal. Frame the affirmations as “I am” statements. Think of them as if they’re already yours.

Keep us updated on your affirmation journey. What are you most excited to invite into your life? Drop us a comment below.

Haleigh is the Social Media Strategist at Teachable. Outside of work, she loves baking, learning about astrology, and practicing calligraphy.