Sign up for Teachable
Join more than 150,000 creators who use Teachable to make a real impact and earn a real income.

3 steps to grow a creator business without chasing views

Published:
Jun 4, 2025
Updated:
3 steps to grow a creator business without chasing views

We don’t talk enough about how hard it is to build when you don’t have access.

Access to knowledge. Access to community. Access to big cities. Access to the playbook.

That’s why Teachable’s Business Creator Blueprint webinar series meant so much to me. 

It was the kind of deep, high-value learning experience that’s usually locked behind a multi-thousand-dollar pay wall. 

But this... it was free and intentional.  And made for creators who are trying to build with integrity and influence.

I created this Notion recap for anyone who missed the series or wants to revisit the gems. You can also watch the webinar replays using this link.

But for now, here are the three takeaways that shifted how I’ve shown up, nurtured my community, and moved as a creator ever since.

(Featured Photo by SonoVisuals)

{{trial-component="/blog-shortcodes/blog-cta"}}

Step 1: Make it make sense… and make it accessible

What made this session stand out wasn’t more than the insights. It was the accessibility.

These were frameworks and strategies that people charge thousands for, and Teachable made them free. No upsell, no gatekeeping, just clear, tactical wisdom creators could use today.

As someone who’s been in rooms where you have to pay to ask a single question, this hit me. It didn’t feel like content marketing. It honestly felt like care. Community care, specifically. 

Don’t get stuck in tech. Pick simple tools and get moving.

That’s the kind of reminder creators need when they’re overwhelmed, stuck, or silently burning out.

Access is also a mental health strategy. It offers relief. It reduces shame. It keeps creators from overcomplicating things out of fear.

When we’re given a clear path forward, we move with less panic and more peace.

When we’re shown the playbook, we stop guessing and start *creating…* which is the whole point.

There’s a lesson here for both creators and brands:

  • Creators: Keep sharing what you know. Your transparency *is* a tool. You don’t need to be an expert to be a guide. By doing this, the right people will find you.
  • Brands: Make your best resources *easier* to access. Don’t only serve your top earners or influencers with huge platforms…nurture your emerging ones. The ROI of trust is long-term loyalty.
Perfection slows you down. Action creates clarity.

This session reminded me that information goes beyond ‘power.’ It’s permission. And we all deserve more of it.

Step 2: Prioritize one platform and go all in

Elfried Samba said something during his webinar, I wish someone had told me sooner…

“Pick one platform and go all in.” – Elfried Samba

When I first started building online, I was juggling Instagram, TikTok, YouTube, and LinkedIn. But LinkedIn always felt like home.

It’s where I found aligned collaborators, community, and actual opportunities...and in this economy! 

So yes, I committed. And since then? Game. Changed. Once I found a rhythm, everything got easier. I built a system that worked for me. Now, I’m finally ready to explore the next platform—maybe YouTube, maybe TikTok—but this time, I’m leading with clarity, not panic.

Elfried also dropped something we should probably all be living by now: bring URL to IRL.

Because, as much as I love creating online, it’s the offline relationships that have kept me grounded. Group chats turned into voice memos. Virtual cafecitos turned into real-life hugs and content collabs. 

And events like CONNECT by Teachable x Creator Economy NYC felt like the full-circle moment where I finally had the chance to meet the people who’ve been rooting for me from behind their screens.

Then Abagail Pumphrey came in with a framework that snapped it all into place. It was simple. Doable. Sustainable. A content rhythm built to help creators grow and stay grounded.

Here’s Abagail’s recommended content rotation:

  • Teach → Share tips, how-tos, and insights
  • Nurture → Show relatability and build connection
  • Sell → Promote your offers and invite people to act

This isn’t about chasing virality. It’s about showing up in a way that reflects your values—and honors your capacity. 

Because when your content comes from a centered place, it stops feeling like a performance. And starts sounding a whole lot more like you.

You don’t need to be everywhere. You need to be present. On purpose.

{{100ideas-component="/blog-shortcodes/blog-popup"}}

Step 3: Believe in it before it exists

If there’s one thing that separates creators from the rest ...it’s belief.

Abagail said something that had me SHOOK:

“If you can’t sell your offer before it exists, making it won’t magically change that.” — Abagail Pumphrey

That hit. Because creators aren’t content machines—we’re vision holders. Entrepreneurs. Possibility expanders. We believe first. That’s the assignment.

You have to sell the transformation before there’s a funnel. You have to talk about the thing before it’s built. You have to move like the version of you who already has it.

Or as we like to say: delulu is the solulu.

This isn’t about faking it. It’s about fully embodying the version of you that believes your offer, your impact, and your vision are already real. And then building from that place and energy.

And Hala broke it all the way down with one of the best analogies I’ve heard:

- Start with lower ticket offers to build trust. If it’s under $100, that’s the first date.

- If you show up consistently and they start to like you, your $297 offer becomes the ongoing relationship.

- And eventually, the $2,000+ offer is the marriage-level commitment.

It’s a reminder that you don’t jump straight to the big ask. 

You know that instant ick when someone hits your DMs asking for something before even having a conversation? 

Yeah. Don’t be that person. Build the relationship. Move people through the journey.

It’s not one or the other. You need belief to show up, and strategy to keep going. And don’t wait for permission. 

The Business Creator Blueprint webinar series recap

This series did what a lot of people say they’re doing but aren’t. It actually made the path clearer and simpler for me. Not louder. Not salesy. Simply clearer.

It reminded me that access matters. That strategy doesn’t need to be complicated. That belief is a skill. And that creators don’t need more noise, we need community and tools that help us move with intention.

Teachable showed up in a way most brands don’t. Creator-led. Rooted in community. Focused on real value, not going viral. I haven’t seen many brands nurture their audience like this, and it made me feel seen. 

They’ve got a forever customer in me. We’re locked in for life. That’s what creating access does. 

Because creators deserve information that helps them thrive, not just survive.

Mimi Gonzalez

Mimi Gonzalez is a speaker, consultant, and creator who’s always ready to talk about mental health… especially the kind that creeps in after posting something vulnerable to the internet. She’s the founder of griefsense, a podcast and platform holding space for creators and founders navigating life after loss (including her own, after losing 36 people.) She’s currently opening a café in Hartford, CT, where she plans to pay it forward by building community, creating access for creators, and bringing URL to IRL— one cafecito (and a lot of coquito) at a time.

She’s also planning a conference called The Grief Sala (sala meaning “living room” in Spanish), a space for creators who’ve experienced loss to build together, rest together, and remember they’re not alone in a cozy sala vibe with music, art, and space to just… be. If you’d like to learn more, DM her on LinkedIn or email info@griefsense.com.

Chris Chan

Chris Chan is the Staff Writer and Producer at Teachable, where he mixes his combined experience writing for creators and marketing agencies to bring fresh content to Teachable. Chris writes the weekly Teachable newsletter—check it out here if you haven't already—and has written copy that has produced multiple 7 figures for online creators. When he's not busy cranking out a new piece of content, Chris enjoys chowing down on Sushi and jamming out to Gospel music.

In this article
Sign up for Teachable
Join more than 150,000 creators who use Teachable to make a real impact and earn a real income.
Start for free

Create and sell
anything Teachable

30M+ products have been sold on Teachable.
Ready to launch yours?