How to use AI tools to craft engaging sales emails

How to use AI tools to craft engaging sales emails
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AI tools can be a huge help to content creators when it comes to crafting content. That is especially true for all marketing materials, like sales emails.

If you have an email list (which you 100% should have!), you know how much work goes into growing and maintaining it. This is where AI tools come in handy – they can help you be more efficient with your time and help you craft more engaging emails your audience will love.

So, if you are curious to learn about how you can use AI writing tools to level up your sales email game, we have put together a quick how-to guide for you.

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A step-by-step guide to crafting engaging sales emails

Why use AI email writing tools

Using AI tools to help you draft sales emails has many benefits to your business and productivity:

Beat procrastination

If marketing is not your favorite activity, then it is very easy to put it off to the side while you focus on other aspects of your business. However, sooner or later, you’ll need to write those emails, because they help you nurture leads and turn them into paying customers.

Using AI tools to help you write sales emails can be an excellent way to overcome procrastination. It takes away the dread of sitting in front of a blank page for hours and having your least favorite task taken care of with ease will help you feel more relaxed.

More engaging emails

To ensure that all people on your email list get to read your emails, and find out about wonderful offers you have, you want to make sure that your emails are engaging.

Using AI to help you draft sales emails is an effective way to increase your engagement rates. AI tools like ChatGPT can help you not only craft compelling bodies on the emails but also subject lines that people want to click on.

These tools not only generate the copy but also add personality and character to the email. So, you can create truly unique and fun emails in half the time that would usually take you, with very little effort.

Optimize your time

Lastly, AI tools help you save and optimize your time. All content creators wear many hats and have many things going on that require their attention. Taking off some of the load by writing your sales emails with AI tools can make your life so much easier.

Plus, if you are smart with your time when writing sales emails, you can then dedicate more time to more important parts of your business, like creating more offers.

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Best AI email writing tools

Now, let’s talk about the best AI email writing tools you can choose from. There are many great tools available online, but these are the best that we recommend:


ChatGPT is one of the most popular AI writing tools. And for a very good reason. It is an advanced AI tool that generates cohesive and high-quality content on any topic. If you use it to generate sales emails, it will give you a subject line, structure the email, and even use things like emojis to make the email easy to read and more engaging.


Flowrite is an AI tool that is designed for writing emails specifically. It can help you craft not only sales emails, but also marketing, and even customer support emails.

What’s great about this tool is that it generates three versions of the email, which you can then further personalize to make sure it fits your needs and the audience the best. Also, it has an AI template gallery so you can pick and choose what emails you like.

It is a paid tool, and the pricing starts from $5/month.


Botowski is another AI email writer that is designed specifically to help you craft compelling emails. You simply need to provide the tool with details of your email and choose whether it’s a professional or personal email. Based on what you provide, Botowski will generate high-quality, engaging copy.

It is a paid tool, but they do have a free version that allows you to generate up to 500 words per day.

LongShot AI

LongShot AI is another great AI tool that can help you generate a variety of different types of content, sales emails included. What’s great about LongShot is that it has a headline-generation tool that can help you brainstorm catchy subject lines for your emails.

It is a paid tool, though, with plans starting at $19/month.


Last, but certainly not the least is Reply. It is a sophisticated AI tool with plenty of sales-related features, and one of them is a sales email assistant that helps you craft engaging emails that convert.

It is a paid software, but they have a free plan. However, to access full AI tool selection you have to have the paid plan that starts at $60/month.

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How to use AI to write sales emails: a step-by-step guide

Now that you know why AI tools are a huge help when writing sales emails, and the best tools to use, it’s time to dive into the step-by-step process of how to write sales emails with AI.

Step 1: Decide on the type of email

The first step will be deciding what type of email you will write. As a content creator, you will probably be writing one of the following emails:

  • Promotional emails
  • Introduction emails
  • Reminder emails
  • Nurture emails

Each type of email is a sales email, but they are different and serve different purposes in your email marketing efforts. The good news is that AI tools can help you craft all types of sales emails. You just have to choose which one you want to write and specify it to the AI tool before generating the text.

Step 2: Be as precise as possible

When it comes to using AI tools, there are never too many details. When writing the request, be as specific as possible and give the AI tool details on what type of email you are writing, what is your course about, and what is your tone of voice.

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You might even want to include any specific details you want to include in the email. Also, don’t shy away from generating the same email a few different times.

Tweak small details here and there and play around with the copy you get with the AI until you master the exact formula for the email you want to write.

Step 3: Edit the generated text

The last step is the most important step when writing sales emails with the help of AI tools and it is to edit the generated text. Depending on the tool you choose, you might need to do more or less editing, but it is something we recommend you do always.

When you edit, pay attention to the tone of voice, and make sure it matches your overall brand voice. Also, if you use AI tools to generate facts and statistics, double-check that they are accurate. Sometimes, even AI makes mistakes!

Lastly, see if there is anything you want to remove from the generated text or add. Once you have the foundation generated with the AI tool, you can very easily tweak the contents to fit your exact needs.

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