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A business will spend $500 on one client dinner. Why wouldn’t they pay that for knowledge that generates ROI?
Many creators underprice their services, assuming that individuals won’t pay premium rates. But what if you weren’t selling to just individuals?
Businesses and professionals actively invest in growth, efficiency, and profitability. They have dedicated budgets for tools, training, and services that provide tangible results.
The key to earning more is shifting your mindset—stop selling to budget-conscious consumers and start positioning yourself as a premium solution for businesses that expect and justify higher price points.
In this guide, we’ll walk you through how to charge $500+ for your offers by understanding business spending psychology, offering high-value services, and repositioning your pricing strategy.
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Why business creators and B2B entrepreneurs can charge higher rates
When it comes to pricing, there is a fundamental difference between selling to consumers and selling to businesses.
Consumers typically use their personal funds, making purchases based on emotions, convenience, and personal desire.
In contrast, businesses justify expenses based on return on investment (ROI), revenue growth, and efficiency improvements. This means they are more willing to invest in solutions that will directly benefit their bottom line.
Businesses also associate higher prices with credibility and quality. If a service or product is too cheap, they may perceive it as less effective or less valuable.
This is why coaching, consulting services, and professional training programs often charge thousands of dollars—because businesses expect and accept these higher price points.
Some common high-ticket investments businesses make include:
- Coaching and consulting services ($1,000+ per session)
- Software and automation tools ($500+/month subscriptions)
- Workshops and training programs ($500-$5,000 per event)
By understanding this, you can confidently price your offers in a way that aligns with what businesses already expect to pay.
The psychology of business spending vs. consumer spending
Businesses operate on a different financial model than individuals.
Unlike consumers, who may hesitate to spend $500 on personal growth, businesses have budgets specifically allocated for growth and optimization.
They justify expenses by analyzing their potential return. If an investment can help them generate more revenue, save time, or improve operations, it becomes an easy decision.
One major psychological factor is perceived value. Higher prices often create a sense of exclusivity and trust. If a business is choosing between two consultants—one charging $100 per session and another charging $1,000—the higher-priced consultant is often perceived as the more skilled or experienced professional.
To set a premium price, frame your offer in terms of ROI (Return on Investment) by asking:
- How much time or money does your service save the business?
- How much additional revenue can your solution generate?
- What operational efficiencies or competitive advantages does your offer create?
For example, if a business pays $500 for a consulting session that helps them land a $5,000 client, the ROI is clear and justifiable.
Structuring your packaging and marketing around these principles makes it much easier for businesses to say “yes” to your high-ticket offer.
3 types of business offers that sell for $500+ without hesitation
Selling high-ticket offers is easier when you understand what businesses are already willing to invest in.
Companies and professionals prioritize solutions that save time, increase revenue, or provide a competitive edge. Below are three types of offers that businesses are more than willing to pay $500 or more for without hesitation.
1. Done-for-you (DFY) services
Companies often prefer outsourcing specialized tasks to experts rather than figuring them out in-house. Whether it’s website design, ad campaign management, or branding, these services provide clear value because they save time and produce a measurable outcome.
Instead of charging an hourly rate, position your offer as a comprehensive solution with a flat-rate package. For example:
- Custom website design package: $2,500+
- Complete branding package: $3,500+
- Facebook ads setup and management: $1,500+/month
2. Premium consulting and coaching
Businesses seek experts who can guide them through challenges and accelerate growth. Executive coaching, digital marketing consulting, and business strategy advising are highly valued services that businesses willingly invest in. Since the expertise of a consultant can directly impact revenue and efficiency, businesses expect to pay premium prices.
If you offer consulting or coaching, consider structuring your pricing with tiered packages such as:
- One-time session: $500+
- 3-month program: $3,000+
- 6-month intensive: $5,000+
3. High-impact digital products
If you don’t want to trade time for money, creating a high-value digital product can be a great way to sell at a premium price. Businesses invest in online courses, templates, and automation tools that improve their workflow and operations.
To charge $500+ for a digital product, bundle your product with added support, such as:
- Online course + group coaching calls: $997
- Business automation templates + implementation guide: $750
- Masterclass series + exclusive business community: $1,500
How to reposition low-ticket offers into premium pricing
Many creators start by selling low-ticket products like ebooks, templates, or one-off sessions. While these offers may sell, they often require a high volume of sales to be profitable. Instead of focusing on selling low-cost items, consider repackaging and repositioning your offers for a premium audience.
1. Increase perceived value
To justify higher prices, elevate the perceived value of your offer by:
- Enhancing packaging (adding bonuses, templates, or VIP access)
- Providing social proof (client case studies, testimonials, and success stories)
- Positioning your offer as a solution to a high-value problem
2. Offer tiered pricing
Providing multiple pricing levels allows you to appeal to different business needs. For example:
- Basic package: $97 digital product
- Pro package: $500+ with added consulting or implementation help
- VIP package: $2,000+ for done-for-you services
3. Sell transformation, not features
People don’t buy services or products—they buy outcomes. Instead of emphasizing the number of hours or modules included, focus on the transformation your service provides.
- Instead of: “10 video lessons on LinkedIn ads”
- Say: “Master LinkedIn Ads to Generate 6-Figure Clients”
- Instead of: “Marketing Strategy PDF”
- Say: “A 6-Step Framework Used by 7-Figure Agencies”
By clearly communicating the result, you make your high-ticket offer much more compelling.
Maximize the revenue of your business with Teachable
If you’re ready to charge more for your offers and sell to businesses that understand ROI, you need a platform that supports high-ticket sales and scalable growth.
Teachable makes it easy to package your expertise into profitable courses, coaching programs, and digital products—all while giving you the tools to maximize your revenue.
Start your journey toward premium pricing today by signing up for a free trial on one of our paid plans.
Get started now on Teachable and take your business to the next level!
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