Sell Online Coaching with Teachable

Morgan Timm

| Oct 16, 2018

As an online entrepreneur, juggling a dozen different softwares and programs to run your online business is less than ideal. Streamlining where you can will save you time and money and help take the overwhelm away from running your online business.  

One of the greatest things about Teachable is that we’re more than a platform for just selling online courses. 

You can use Teachable for our landing pages, email collection, blog, and even to sell other digital products. 

Today, I wanted to walk you through how to use Teachable to sell online coaching. 

How is online coaching different than online courses? 

Online coaching and online courses are incredibly similar, the main difference being that coaches have a more personal relationship with their clients. 

There tends to be more one-on-one interaction between a coach and their student, whereas a course creator may be working with hundreds of people each month and therefore not have enough time to work one-on-one with everyone. 

We often find that online course creators will upsell a coaching package to people who have already gone through their course and need more intensive or personalized training. 

A few things to consider with online coaching:  

  1. Coaching usually comes with a more premium price point than online courses because you’re devoting time each week or month to your clients. Coaching also costs more because of supply and demand. Whereas you can sell you course to thousands of people, you only have 24 hours in a day so you’re limited on how many coaching clients you can take. 
  2. Coaching is a great upsell you can offer students after they’ve purchased your online course. You don’t have to sell complete coaching packages, but even just offering 4 1:1 1 hour long sessions during the duration of your course could be a great value that your students would be willing to pay premium price for. 
  3. Coaching requires a significant commitment from you. You’ll have customers counting on you to be prepared and show up each week.  

Why course creators might want to sell online coaching 

We find that so many course creators were coaches first before creating courses, and swear up and down they’ll never go back to coaching. Courses are great because they’re passive income and you can reach so many more people, but there are definitely solid pro’s to coaching  

  • Coaching is very personal. For online entrepreneurs, it’s easy to sit at home on your laptop all day and not have any real human contact. If you’re coaching for 2 hours each morning, that’s two hours that you’ll get to share your passion with someone and connect on a human level. 
  • You can charge a lot more for a coaching package than you can for online courses. If you’re in an expansive niche, usually the quantity of students taking your courses makes up for the price disparity ten times over, but if you’re incredibly niched down, having 3 or 4 people signed up for a $1000 coaching package each month will make a noticable difference in your bottom line. 
  • Coaching clients become your biggest brand advocates. Check any entrepreneurial facebook page and if anyone asks for a coaching recommendation, you’ve got dozens of people swearing that their coach is the best in the business and life changing. People really trust and respect their coaches, and they’ll act as free word-of-mouth advertisement.  

How to sell online coaching on Teachable 

Teachable is structured to make selling an online course seamless and beautiful, and that often confuses people into thinking that all you can sell on Teachable is an online course. The truth is, our sales pages are customizable to every product and niche, and you can use our curriculum feature to convey important information to your customers rather than using it to structure your course.

If you haven’t already, start by signing up for Teachable. From there, you’ll hit “create a new course” (I know it says course, but stay with me!) and fill out the title, subtitle, and description with your coaching information. Don’t worry, if you want to skip ahead you can customize this later.  

new course

From there, you’re taken to the curriculum page and this is where things begin to get exciting. Normally, you’d upload your online course here, but instead we’re going to create a welcome page for your coaching clients.  


You can title your header whatever you’d like, I titled mine “Welcome! Here’s what you need to know….” and from there, hit the green check mark and then “new lecture.” 

If you’re someone who enjoys making videos, I recommend uploading a welcome video. You can use this to further explain who you are and what your customers can expect moving forward.  

new video

From there, you can add another lecture where you’ll offer your customers any relevant resources that you’ve created or they might need during your relationship. Here you can give them your personal email address, access to your Facebook group, a link where they can go each week for your coaching calls, and anything else that you think may be helpful.  


Now, your final “lecture” can offer up your next steps. Let your customers know what to expect from you in the next hour or two, and what you need from them before you can get started.  

next steps

And that’s it! 

As far as setting up the inside of your online coaching offering, you’re set! The curriculum section is ideally used for getting your customers up to speed and excited to get started. You can use video in each section, in just the welcome section, or not at all. Whatever you’re most comfortable with. 

Creating your sales page for online coaching 

From here, you can create your sales page. I won’t go to far into detail on getting started there because we’ve got resources on creating your sales page on the blog already, but I will leave you with these pointers:  

  • Use very clear headers - You can use headers to break up different sections in your sales page. They can be simple (i.e. “Testimonials”) or a bit punchier (i.e. “What people are saying.”) Regardless, including headers will help your audience know what to expect and prompt them to read your page. 
  • Vary text size and color - A huge wall of text is going to overwhelm your audience and encourage them to click away from your sales page - and fast. Breaking up that wall of text with a variety of text types will make your page easier to read and encourage your audience to stick around and read more. 
  • Include negative space to make your page easy to read - negative space is simply the area on your sales page that has no text or images. Adequate negative space keeps your page from looking too busy or overwhelming, and invites your audience to stick around a bit longer. 
  • Add images to break up the text - much like the other tips mentioned here, images are going to make your sales page less intimidating. Images also serve to draw the reader’s eye - so make sure the copy surrounding the images is persuasive.  

Creating your sales page will be largely the same no matter what you’re selling, as the rules of marketing are fairly formulaic. 

Marketing your online coaching services 

Like with the sales page, this is something we’ve covered ten times over on the blog - marketing coaching and courses will be a nearly identical process - but let me give you some high level pieces of advice:  

  1. Write blog posts that are relevant to your online coaching topic, that help you showcase your authority in the subject, and that provide value to people who read it. 
  2. Share your blog posts via social media or offer them to other people who have relevant audiences as guest posts. 
  3. Create a simple lead magnet (worksheet, checklist, or ebook) or a mini course to capture leads. 
  4. Add a call to action to your blog post inviting people to download your lead magnet or sign up for your mini course. 
  5. Invite new leads to sign up for online coaching. You can do this either on the thank you page after they become leads, via email afterward, or both! 
  6. (Optional) Add a product upsell to offer to your customers immediately after they purchase. 
  7. Use email marketing to nurture your leads and customers and generate more sales.  

Chances are, the majority of people who sign up for your freebie aren’t going to sign up for your online coaching right away, and that’s OK. 

The key here is to get them into your marketing funnel and prime them to hopefully buy in the future. Another thing to remember is that not everyone is open to the idea of having an online coach. 

There are people who aren’t able to justify coaching with their budget, some who are too shy to want to talk one-on-one with a stranger, and others who simply aren’t interested. 

That’s why it’s a good idea to diversify your offering so even if portions of your audience aren’t converting into coaching clients, you can still sell them something. Coaching and online courses go hand-in-hand beautifully, so once you’ve set up your coaching business, consider adding a course element or vice versa. 

Morgan Timm is a content marketer at Teachable with a background in blogging and social media. She runs Mostly Morgan, a life and style blog that reaches an audience of 40,000 people monthly.