Many people seek transformational coaching to make long-lasting improvements in their lives and careers. In fact, life coaching—a type of transformational coaching—is one of the fastest-growing industries in the United States.
In this article, you’ll explore everything you need to know about being a transformational coach, including examples and tips to start your own coaching business.
Transformational coaching encourages individuals to dig deep and better understand who they are and what they want to live a more fulfilling, rounded life. The transformational coaching model focuses on Psychologist Abraham Maslow’s idea of self-actualization, the desire to live up to one’s fullest potential, as a fundamental human need.
To foster long-term success, transformational coaches help clients self-reflect on challenges, values, strengths, and life goals. Coaching can occur one-on-one or in a small group and lasts several sessions.
Coaching niches that often use the transformational approach include:
Transactional focuses on actions like getting a new job, becoming an Olympic athlete, or paying off your credit card debt.
Transformational coaching focuses on personal development. Clients can accomplish goals like those listed above, but they should also grow as a person. Instead of only focusing on paying off debt, a transformational coach would also help clients with their relationship with money. Coaches and clients would work together to build healthier habits when it comes to finance and life in general.
It’s about helping clients become their best selves outside of the main goal or achievement they’re focusing on.
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Many Teachable creators have coaching businesses and earn an income helping others improve their life. Some help clients make lifestyle changes for a fulfilling career, while others support clients in overcoming trauma to focus on their dreams.
To help you decide if this is the right type of coaching for you, let’s look at some Teachable examples.
Melyssa Griffin is a transformational coach who helps entrepreneurs take their work and mindset to the next level. Not only does she offer business success tips, but she also coaches clients to identify and reprogram limiting beliefs. In her six-month coaching program, she helps individuals build a solid foundation to become who they want to be and reach their goals.
Dr. Ramani is a licensed clinical psychologist who’s transitioned her therapy work to coaching survivors of narcissistic relationships. Through her coaching program, she offers resources and support for clients on their healing journey. She’s helped clients heal by covering topics like:
Nikki Bradley is a business coach who uses a transformational approach to help entrepreneurs succeed. In her coaching sessions, she works with individuals to define who they are and get clarity on goals to create long-term plans. Her primary focus is helping her clients develop processes and marketing strategies that lead to desired results.
Transformational coaching is for anyone committed to making lasting, healthy changes that will improve their lives. When someone works with a transformational coach, they develop attitudes, behaviors, and habits necessary for meeting their goals.
Most people can benefit from working with a transformational coach. Clients can learn how to:
The best, longest-lasting coaching results include active listening and focus on client strengths. In general, transformational coaches can help clients:
Here are some tips to help you practice transformational coaching with your clients.
When you begin working with clients, get to know their goals and challenges. This helps you discover how to best support your clients in achieving the results they’re looking for or need for more fulfillment.
The best way to learn about your clients is by having them complete a client intake form. Specific questions depend on your specialty and who you’re helping. Examples include:
You can create an intake form with Teachable’s coaching platform.
Some coaches also offer discovery calls with potential clients who aren’t sure if transformational coaching is right for them. You can use this time to discuss how you can help them and learn more about their goals and challenges.
As a transformational coach, you often act as a guide rather than a problem solver.
Actively listening to your clients and practicing emotional intelligence gives them a safe space to learn more about themselves and uncover their potential.
Research also shows that effective listening is essential for cultivating trust, motivation, and results.
When you’re working with clients, this can look like:
Many coaching clients struggle to be their best selves and meet goals because of limiting beliefs and other challenges like self-doubt. Your client may or may not already be aware of these.
Your objective through coaching sessions is to help your clients get clear on their struggles to overcome them and effectively work towards long-term goals and fulfillment.
You can support your coaching clients in overcoming these challenges by helping them:
The transformational coaching style focuses on positive psychology, which aims to improve a person’s quality of life by identifying positive experiences and traits. Research shows positive psychology increases motivation to make changes, the probability of achieving goals, and a sense of life direction.
Your clients might not always know what their strengths are. To help them identify these, you can ask self-reflective questions like:
Then, you can support your client to identify how they can use their strengths to work towards growth.
For example, a financial coach working with a client who wants to be debt-free can help them pinpoint related strengths. Then, use these strengths to support the client in discovering ways to manage finances better and make necessary changes to achieve new goals.
A plan is necessary for making long-lasting, positive lifestyle changes. This is also a transformational coach’s ultimate goal for clients.
Once you know your client’s struggles, goals, and strengths, you can help them create a plan for lifelong success. Because you want their plan to be attainable for them, it’s essential to let them take the reins as you guide them.
Here are some ways you can help your client build their long-term plan:
For example, Quanisha Green coaches black women to build confidence and grow a successful business. During the planning phase, she provides clients with relevant tools and resources that help turn their expertise into a successful business.
Transformational coaching is an excellent income opportunity for those who enjoy helping others.
If you’re considering becoming a coach, Teachable makes setting up your business and supporting your clients easy.
As a no-code platform, Teachable lets coaches create, sell, and manage all aspects of their business. We also support additional income streams like courses and digital downloads so you can expand your offerings.
Start today by signing up for Teachable’s free plan.
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