Are you tired of chasing the algorithm and constantly scrambling to create new content? If you answered "yes," know that you're not alone. For many creators, the never-ending content mill is real, and it's exhausting.
The good news is there's a way out! Imagine this: you have a content system that works for you 24/7. One that brings in new leads, nurtures them over time, and drives sales, even while you sleep.
It's not a dream, it's a reality. That's the power of having an evergreen content strategy.
You need to have a sustainable approach to marketing your business. In this post, we'll explore what evergreen content is, why it can be game-changing for your business, and how to create an evergreen marketing strategy in a matter of minutes.
What Is evergreen content?
In simple terms, evergreen content is content that stays relevant long after it's published. Unlike time-sensitive pieces like trendy social media videos, news reactions, or limited-time launches, evergreen marketing assets never stop bringing in new traffic and leads to your business.
Think of evergreen content like planting an apple tree, you put in the work upfront to plant the tree, and as it grows over time, it bears fruit over and over again without much daily attention from you. When done right, evergreen content can keep bringing value to your audience and bring new leads to your business for months and even years to come.
So, what makes content evergreen? Well, here are some common forms of evergreen content you can create:
- How-to blog posts
- Ultimate guides
- Tutorials and step-by-step walkthroughs
- Educational videos
- Downloadable resources
- Pre-recorded webinars
- Signature online courses
Because this type of content is not tied to news and trends, it remains relevant over time, which makes it extremely efficient. This type of content has higher chances of ranking in search engines and getting repeated shares, and it's the backbone of a long-term content strategy for creators who want to scale.
Why an evergreen content strategy is essential for creators
The truth is, if you rely on social media alone to promote your business, you're building a business on rented land. Platforms change. Algorithms shift when we least expect it. Because of it, your reach can be throttled overnight.
Having a strong evergreen content strategy gives you more stability and control over your business and growth. Here's how it helps:
Stops the burnout cycle
Many creators and online entrepreneurs feel like they need to be everywhere, at all times. It's hard to sustain, and honestly, it's not even the best use of your time.
When you shift your mindset from trends to building more sustainable, evergreen content, you become strategic about your efforts and where you expend your energy. Instead of creating non-stop, you create once and reap the benefits.
With evergreen marketing, burnout will be a thing of the past.
Drive traffic and leads over time
While utilizing trends on social platforms like TikTok and getting a viral TikTok hit once in a while is useful (and feels great!), relying on virality and trends is not the most sustainable way to long-term growth.
You see, a viral, trendy post gives you a boost that eventually will fizzle out. A piece of evergreen content, like a well-optimized blog post, YouTube video, or a lead magnet, offers a slower but steady trickle of traffic and new leads over a long period of time without additional effort from your side.
That means you continue to gain email subscribers, students, customers, and a new audience over time without the hustle and bustle of trying to create the next big viral social media post. Slow and steady wins the race.
Supports a scalable business model
Let's be honest, who doesn't want a source of passive income from their online business that grows over time? That's the goal for many online course creators.
Whether you're selling 1:1 services or digital products, evergreen content works perfectly with a passive content approach. Evergreen content warms up your audience for you and nudges them towards your well-priced offers naturally over time.
You don't need to create more content to scale your business and grow your revenue with evergreen marketing. All you need is a high-quality library of evergreen content that does it for you — even if you're on vacation or focused on other parts of your business.
Examples of evergreen content that drive results
Now that you know what evergreen content is, and why it's essential for online entrepreneurs like you, let's look at some practical ways you can apply an evergreen content strategy to your business:
Educational blog posts
If you have a blog, investing time and effort into writing high-quality, value-packed blog posts is essential. This form of evergreen content helps build authority and improve SEO. It provides tons of value to your audience and helps you build trust. Also, if you optimize them right with keywords and internal links, these pieces will bring organic traffic from search engines.
Pre-recorded video trainings
Pre-recorded video workshops, masterclasses, or mini-courses are another form of evergreen content that can reap great results for your business. Upload these to YouTube, have them on your website, or better yet, have them as lead magnets to get people on your email list.
Video is a highly engaging format that builds trust quickly and provides tons of value for people. Marketing expert and author Jenna Kutcher has been using the same pre-recorder workshops to build her email list for years, and it works like a charm:
Downloadable guides & templates
Another type of evergreen content that's easy to create once and can bring value for years to come. Think checklists, scripts, digital planners, workbooks, and everything in between. You can use these as lead magnets to get people on your email list and to upsell related products from your business.
Signature courses and digital products
A signature online course or a selection of digital products that offer value to your audience can be a goldmine. You only create these once, and they can live on your website for years to come.
Kutcher has been selling the same four courses for close to a decade, which has made her millions (if not tens of millions) of dollars:
Also, this is where Teachable shines! With our platform, you can host courses, mini-trainings, and digital downloads with ease. You create it once, and it can be sold indefinitely, we handle everything from delivery to payments for you.
Automated quizzes and lead magnets
Quizzes are a powerful, evergreen content asset that can help you engage your current audience and attract a new audience. You can use them as a lead magnet to get people on your email list. Once they're in your list, you can segment your audience and deliver tailored emails to them. The best part? All of it requires set up only once!
How Teachable supports your evergreen content strategy
Teachable is much more than a simple course hosting platform. It's a toolkit for creating and scaling your creative business. The tools we offer are built to support the use of passive content to build your business.
Here's how Teachable empowers your evergreen marketing approach:
Signature evergreen products
Teachable gives you an easy way to create signature evergreen products like courses and digital downloads. You can create sales pages, upload and edit content, and set up payment processing right on the platform, so no more headaches about how to handle it all.
Once it's set up on the platform, it's there for however long you want it to be, generating passive income while you work on other parts of your business.
Capture new leads
If you're not ready to sell an online course or sell digital downloads, you can use Teachable to capture new leads in your email list. Teachable makes it super easy to create a sales page and a course that you can sell for $0. It's perfect for delivering things like:
- Video lessons
- Mini trainings
- Resource libraries
Alternatively, you can choose to use the digital download feature to create sales pages for freebies that you sell for $0. It's perfect for things like:
- PDF downloads
- Checklists
- Ebooks
- Worksheets
- Templates
When people get through the checkout, they don't have to pay, but you'll get their email list in exchange for delivering a freebie, which allows you to onboard them into your ecosystem and nurture all the new leads in automated email sequences.
Next Steps: build smarter, not harder
You may be thinking: Evergreen content strategy sounds great, but what's next? How do you go from zero to an evergreen content hero?
It's easier than you think! Let's break it down into practical steps you can start today. Remember, "evergreen content" doesn't mean set-it-and-forget-it. The goal is to create content that lasts and stays relevant over time. Here's where to begin:
Step 1: Identify timeless topics
Your first step is to brainstorm subjects in your niche that are relevant today and that will remain just as relevant a year from now. What are some persistent challenges your audience faces? What are the common questions beginners are asking over and over again?
For example: If you're a nutrition coach, you may want to choose to create "healthy meal plan for busy moms" rather than "meal plan for [insert whatever diet is hot at the moment]. Busy moms have been looking for healthy meal plan ideas for years, and they'll always need help with that in the future.
Next, conduct a keyword search to validate your ideas. Look for long-tail keywords with steady search volume, not just trendy spikes (use tools like Google Keyword Planner or Moz).
The sweet spot for you is to find content that solves a lasting problem your target audience has. And remember, you're providing real value and help.
Step 2: Choose your evergreen formats
Once you know the topics, the next step is to decide which format you want to use for your evergreen content. Is it going to be YouTube videos? Or would you rather write SEO-optimized blog posts? Maybe you're ready to create a digital product or even a signature course?
For example: If you're a B2B content creator, consider creating a free PDF downloadable "client onboarding checklist" that you offer to your target audience year-round. It's always useful, and your audience will find tons of value from a freebie like that.
If you're a fitness coach, why not create a course "full-body workout at home for beginners" that you can sell continuously, onboarding new students who are just getting into working out every month.
You can double (or triple) down on it and combine multiple formats — write SEO-optimized evergreen content blog posts that offer an evergreen content freebie, which upsells your evergreen signature course. Once you have a strong evergreen content ecosystem up and running, you'll see how much easier marketing your business becomes.
Step 3: Plan distribution and repurposing
Once your evergreen content is ready, it's time to tell the world it exists. To maximise your content's reach, make sure you optimize it for search and promote it on all of your social channels. Don't shy away from cross-promoting the same content on various platforms, or resharing the same content after a while, not all followers see all of your posts.
It's also useful to consider repurposing content into different formats. For example, turn an evergreen blog post into an infographic, a short-form video for socials, and a podcast episode.
Instead of creating a new piece of content for every platform, find ways to turn your evergreen piece of content into different types of content to save yourself time and effort. This strategy also allows you to remain consistent with your messaging without additional effort.
Step 4: Measure and maintain over time
While evergreen content is always relevant, you still need to keep an eye on it to make sure it's up-to-date. This is especially true if you feature the latest statistics or if there were any major unexpected changes in the world that may have changed something you talk about in your evergreen content.
Updating references, statistics, and maybe swapping old examples for newer, more relevant ones don't cost too much time (and may even be outsourced if you have the budget), but can have a positive impact on the performance of your content. Up-to-date evergreen content offers more value to your audience.
Also, it's smart to update your CTAs! This way, when your audience chooses to take action inspired by your content, they are doing exactly what you want them to do in the present moment.
Ready to grow with evergreen content strategy?
The sooner you start planting evergreen seeds, the sooner they'll bear fruit. As a creator, coach, or consultant, your time is valuable, and you have knowledge that has no expiration date. Respect your time and your knowledge, package it into evergreen content and products that can serve you for years to come.
Teachable makes it easy to turn your expertise into long-lasting assets with ease, from self-paced courses to digital downloads. Get started today by creating your first evergreen online course.
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FAQs
1. What is evergreen content, and why is it important?
Evergreen content refers to content that remains relevant and valuable over time, such as how-to guides, tutorials, and FAQs. It's important because it continuously attracts traffic, builds authority, and generates leads without the need for constant updates.
2. How does evergreen content benefit online business owners?
Evergreen content benefits online business owners by providing a steady stream of traffic and leads, reducing the need for constant content creation. It supports long-term SEO efforts and helps establish authority in your niche.
3. What are some examples of evergreen content formats?
Examples include comprehensive how-to guides, educational blog posts, pre-recorded webinars, downloadable resources like checklists or templates, and signature online courses. These formats provide lasting value and can be reused or repurposed over time.
4. How can Teachable support my evergreen content strategy?
Teachable offers tools to create and sell online courses, digital downloads, and coaching services. Its platform allows for automated lead capture, seamless content delivery, and integration with marketing tools, making it easier to implement and manage an evergreen content strategy.
5. What steps should I take to create an evergreen content strategy?
Start by identifying timeless topics relevant to your audience. Choose the right content formats, such as blog posts or courses. Optimize your content for SEO, plan for regular updates, and use platforms like Teachable to host and distribute your content effectively.
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