A strong personal brand starts with a strong first impression. And for creators, coaches, consultants, and small business owners, that often means having a polished, professional headshot. Your headshot is more than just a profile picture, it’s a representation of your brand, your expertise, and your personality. But what makes a great headshot, and how can you ensure yours helps you stand out?
As a UX designer at Teachable, I’ve seen my fair share of headshots. Some are fantastic, while others make simple mistakes that hold creators back. Whether you’re updating your headshot for LinkedIn, your Teachable course, or your website, here are some tips to help you get and deliver a great headshot.
1. The most common headshot mistake
One common mistake is using the same headshot for years. Over time, this can degrade quality, and quickly creates outdated images that don’t truly reflect who you are now.
Pro Tip: "If you have just one headshot you're relying on, over time you could misplace the file, end up resizing it, resaving it off Twitter, until eventually you don't have the original file or it's low quality. And what was a large file size for a headshot years ago could be considered too small for use now. ”
2. You don’t need a studio, but lighting matters
A great headshot doesn’t require a professional studio setup. Natural light is your best friend. Position yourself near a window with diffused light or shoot on an overcast day for a soft, flattering effect. Avoid harsh shadows and direct sunlight, which can create unflattering contrast.
Pro Tip: “Some of the best lighting is just natural daylight. If it's coming through a window, ideally not harsh direct light, it can be really flattering.”
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3. Show your personality and brand
Your headshot should reflect your brand and personality. If you’re a podcast host, consider using your recording setup as a backdrop. If you’re a vibrant, high-energy creator, lean into bold colors or fun props that align with your aesthetic. For more professional creators, a clean, neutral background might be the best fit.
Pro Tip: “I think showing your personality a little bit helps. If you’re a creator that cooks, maybe have something that subtly alludes to that in your headshot.”
4. Avoid common faux-pas
- Logos: Avoid wearing clothing with big logos or text unless it’s part of your branding.
- Cropped Group Photos: A cropped wedding photo isn’t a headshot. Invest in a standalone image where you’re the sole focus.
- Industry consideration: A fitness instructor might choose an action shot, while a business consultant may opt for a more polished, professional image.
Pro Tip: “Pay attention to your body language—shoulders tend to rise when you're feeling tense or nervous. Take a deep breath, relax, and look at the first few photos to see if you need to adjust your posture.”
5. Should you have multiple headshots?
For creators balancing personal and business brands, it may make sense to have two headshots, one for your personal brand and another for your business presence. However, consistency is key. If your business and personal brand are closely tied, having one cohesive series of strong, versatile headshots may be the better option.
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6. Working with a photographer vs DIY
If you’re hiring a photographer, clarify usage rights and ensure their editing style aligns with your brand. For DIY options, a tripod and a timer can work wonders. If budget is a concern, consider trading services within your local creator community.
Pro Tip: “Some small businesses and creators trade services, like blog writing for a headshot session. That’s something to look into.”
7. AI vs. real photography
AI-generated headshots can be a cost-effective option, but they come with risks. Many AI images alter facial proportions or create an uncanny effect. If you go this route, check with trusted colleagues to ensure the result is still an authentic representation of you.
Pro Tip: “AI-generated headshots can be useful, but they often smooth out details too much. Make sure it still looks like you.”
8. Protecting your headshot
Your headshot is part of your brand identity. If you work with a photographer, ensure you understand the licensing terms. Also, be mindful of where you upload your headshot, public images can sometimes be used without permission.
For Teachable Creators
How to submit your best headshot to Teachable
For your Teachable headshot submission, ensure your face is clearly visible with ample space around your head and shoulders. Use natural or studio lighting at eye level, avoiding extreme angles or busy backgrounds. Keep the image in full color without excessive filters, and ensure colors appear natural. Accessories, including glasses, should not obscure more than a quarter of your face.
For an engaging and professional look, wear clothing or accessories that reflect your brand, but avoid anything distracting. If you have additional images that showcase your personality or workspace, feel free to include them—we’re happy to see more options!
Not a Teachable creator yet?
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Final thoughts
A high-quality headshot can help you establish credibility, build trust, and make a lasting impression. Taking the time to get a professional headshot ou can be proud of, is a valuable investment in your professional image.
Need a refresh? Grab your phone, find great lighting, and start snapping, you’ll be surprised how much a great headshot can elevate your brand!
FAQs about getting good headshots
How to Get a Good Professional Headshot?
A good headshot starts with the right lighting. Natural light or soft studio lighting works best. A neutral or on-brand background keeps the focus on you. Solid colors that complement your skin tone create a polished look. Communicating your goals with the photographer and reviewing their portfolio ensures alignment with your vision. Additional tips include:
- Focus on your eyes, making sure they are sharp and well-lit.
- Consider professional hair and makeup services for a refined appearance.
- Use a tripod or have someone take the photo to avoid the "selfie arm" look.
How Much Should I Expect to Pay for a Professional Headshot?
Pricing varies based on location, photographer experience, and session details. General price ranges include:
- Basic session: $100 to $300 (one or two final images).
- Mid-range session: $250 to $750 (multiple poses, outfit changes, and retouched images).
- High-end session: $600 to $1,500 or more (studio sessions, premium editing, and branding consultation).
Some photographers offer mini-sessions or group rates as more affordable options.
Are Professional Headshots Worth It?
Yes, professional headshots provide several benefits, including:
- Enhancing credibility and professionalism.
- Demonstrating commitment to your career.
- Saving money compared to buying expensive camera equipment.
- Providing a cohesive online presence across multiple platforms.
- Increasing your chances of getting hired or attracting new clients.
How Long Does It Take to Get a Professional Headshot?
The time required for a professional headshot varies, including:
- Shooting time: Quick corporate sessions take 5–15 minutes, while comprehensive sessions can last 1–2 hours.
- Turnaround time for edited images: Typically 3–10 business days.
- Expedited delivery: Some photographers offer same-day or rush options.
High-quality retouching takes time, so rushing the process isn't recommended unless absolutely necessary.
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