If you’re looking to grow your online eCommerce business in 2023, the key is to keep an eye on trending products. While it’s true that you can find success in any niche when it comes to running an online store, selling trending products that are high in demand is the easiest way to make money online.
So, whether you’re looking to take your existing eCommerce business to the next level or you’re only looking to start with an easy side hustle, let’s take a look at the most popular products to sell online.
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High-demand trending products to sell
Planners
Average selling price: $7-$90
Target market: productivity and time management enthusiasts
Average monthly global Google search volume: 100K – 1M
Top countries: Zimbabwe, Puerto Rico, Australia
Planners are popular not only before the new school year or the 1st of January. People who are interested in productivity and time management are always using planners to organize their lives. You can easily create a printable planner if you prefer to sell digital downloads or find a production company that will help you print physical copies of your ideal planner for sale.
Jewelry
Average selling price: $35 – 350
Target market: fashion and luxury lifestyle lovers
Average monthly global Google search volume: 100K – 1M
Top countries: United States, Puerto Rico, Canada
The jewelry industry is valued at over $250 billion. Brands like Anna Luisa and Mejuri are working with the biggest influencers to create new collections. “Dangling earrings” is one of the best-selling categories on AliExpress, which just goes to show that the demand for jewelry is there, and people are always looking for new pieces to add to their collections.
Vintage clothing
Average selling price: $11.99 – $100
Target market: sustainable fashion enthusiasts
Average monthly global Google search volume: 100K – 1M
Top countries: New Zeland, United Kingdom, Ireland
Nasty Gal started the obsession with vintage clothing and second-hand fashion over ten years ago. And the trend data shows that demand for eco-friendly fashion is still on the rise. Go thrifting to your local second-hand shop or goodwill to find goods to resell for a higher price in your online store.
Scented candles
Average selling price: $15 – $100
Target market: interior design enthusiasts, homebodies
Average monthly global Google search volume: 10K – 100K
Top countries: Trinidad & Tobago, United Kingdom, Philipines
Scented candles are extremely popular during all seasons, not only autumn and winter. You can buy wax and essential oils to make your custom-made candles to sell, or you can simply buy them wholesale and resell them for a profit.
Skincare
Average selling price: $20 – $100
Target market: beauty enthusiasts
Average monthly global Google search volume: 100K – 1M
Top countries: Indonesia, Malaysia, Ireland
The beauty industry is worth over 570 million, with skincare being one of the most popular products on the market. Celebrities like Kylie Jenner contributed to the rise of the popularity of skincare products amongst younger people, and the demand continues to grow.
Some of the most popular skincare products are:
- Lip masks
- Face masks
- Feet masks
- Acne patches
Online courses
Average selling price: $19.99 – $799
Target market: self-improvement and education enthusiasts
Average monthly global Google search volume: 10K – 100K
Top countries: Botswana, Zimbabwe, South Africa
Online courses are one of the best work-from-home business ideas for women and men, no matter where in the world you are or what industry you are interested in. You can create an online course in a matter of days, and due to the low production costs, the majority of the profit goes directly back to you.
Smartwatch
Average selling price: $30 – $150
Target market: fitness, productivity, and technology enthusiasts
Average monthly global Google search volume: 100K – 1M
Top countries: Nepal, United Arab Emirates, India
Smartwatches are popular amongst people who love fitness and want to track their steps, calories burned, and sleep quality. But it’s also becoming more and more popular amongst all people due to how convenient it is to have it with you instead of your phone.
Travel tumbler
Average selling price: $15 – $30
Target market: coffee and tea enthusiasts
Average monthly global Google search volume: 1K – 10K
Top countries: Canada, Singapour, United States
Stainless steel travel tumblers are one of those products that will always be useful as people travel more and more for work and pleasure. This product sells well on Amazon as it’s a primary place where people go to buy kitchen and drinkware items. Plus it’s great to sell as merch if you’ve got a big audience looking to buy from you.
Scalp treatment
Average selling price: $20 – $40
Target market: beauty enthusiasts
Average monthly global Google search volume: 10K – 100K
Top countries: Singapour, Trinidad & Tobago, Jamaica
Scalp and hair treatments are becoming more popular as the beauty industry grows. You can sell this product on your website or on Amazon. And if you have the budget for marketing, then utilizing influencer marketing is the best use of your money because people always look to their favorite influencers for beauty product recommendations.
Printable art
Average selling price: $5 – $20
Target market: interior design lovers
Average monthly global Google search volume: 1K – 10K
Top countries: New Zealand, Australia, United States
If you want to know the best way how to make passive income with your eCommerce business, it’s fairly straightforward – digital downloads. Printable art is one of the types of trending digital products.
While the average selling price is lower compared with some of the other products on this list, what’s great about printable art is that the profits are much higher due to the fact that the production and delivery cost is extremely low.
Trending eCommerce products
Office supplies
Average selling price: $5 – $40
Target market: productivity and planning enthusiasts
Average monthly global Google search volume: 10K – 100K
Top countries: New Zealand, Malta, Jamaica
Stickers
Stickers are a popular item to sell. You can create custom stickers yourself by buying an at-home sticker maker. Or, you can design them and get them printed at your local printing shop. The designs can be anything you want, from cool art to quotes and pop culture figures. And the best part is that stickers are super easy to ship! They weigh almost nothing, so the packaging and shipping are cost-effective.
Stationery
Stationery items like pens, pencils, notebooks, calendars, and many more are always in demand. You can even sell some of it digitally too cutting your costs even more. Most students buy supplies for school throughout the year, and despite digital planners available, even people who work in the office still use paper stationery.
Books
Whether you choose to sell new books or resell used books, the demand for books is very high to this day. You can easily open an independent book store online, where you choose which titles to carry, or you can thrift books in your local second-hand store and resell them online.
eBooks
Just like you can sell books, you can also sell ebooks. Whether you write them or not is up to you. But creating your own ebooks and selling them on Teachable to complement a course you’re teaching or to go along with coaching is a great online product to sell. Remember when you’re an expert in something people want to learn from you. So why not consolidate your knowledge into one package and make it easy for people to buy?
Pet toys
Average selling price: $15 – $30
Target market: pet owners and lovers
Average monthly global Google search volume: 1K – 10K
Top countries: Australia, New Zealand, United Kingdom
It’s never been a better time to be a pet than it is right now! In 2021, Americans spent over $100 billion on their pets. Of course, that includes health insurance, food, and other essentials. But pet toys are also on that list, and trend reports show that people are not done spoiling their beloved furry friends.
Shapewear
Average selling price: $20 – $100
Target market: fashion and beauty enthusiasts
Average monthly global Google search volume: 10K – 100K
Top countries: Australia, Ireland, United Kingdom
Thanks to Kim Kardashian and her brand SKIMS, the demand for shapewear has been growing rapidly in recent years. While Kim Kardashian is influential all on her own, influencer marketing has been one of the reasons why shapewear has been so popular.
A lot of people are sharing their best SKIMS shapewear finds and Amazon alternatives that are more budget-friendly on their social media profiles, which drives the popularity of the product further. So, there is definitely a demand for more shapewear.
Wellness supplements
Average selling price: $10-$50
Target market: wellness and health enthusiasts
Average monthly global Google search volume: 10K – 100K
Top countries: South Africa, United States, Canada
Matcha tea
Matcha is a finely ground and processed green tea leaf powder originating from East Asia. It’s been growing in popularity in recent years amongst health and wellness enthusiasts due to all the amazing health benefits.
Ashwagandha
Ashwagandha is a medicinal herb commonly grown in parts of Asia and Africa. It’s an adaptogen that helps fight stress and bad mood. In the fitness and wellness community, it’s a very popular supplement, and due to social media, it’s a trending product that many people recommend.
Mushroom coffee
Mushroom coffee is an adaptogen drink made out of ground medicinal mushrooms and coffee beans. It’s said to have many health benefits for immunity and brain function, and it’s been growing in popularity in recent years due to brands like Four Sigmatic.
Other trending wellness supplements worth selling:
- Vegan protein powder
- Vegan collagen
Press on nails
Average selling price: $10 – $20
Target market: beauty enthusiasts
Average monthly global Google search volume: 100K – 1M
Top countries: Jamaica, Trinidad & Tobago, United States
Press on nails is a trending product that’s super easy to ship and cheap to buy wholesale. You can get a good deal on websites like AliExpress, where they sell a huge variety of different press on nails for less than a dollar, and sell it on Amazon, where it goes for anywhere from $8 to $20 per nail kit.
Trending dropshipping products
If you want to start an eCommerce business, but don’t want to handle the shipping and storing of the goods, then dropshipping is the way to go. Here are the most popular dropshipping product categories:
Clothing
Average selling price: $10 – $60
Target market: fashion enthusiasts
Average monthly global Google search volume: 100K – 1M
Top countries: South Africa, New Zealand, United Kingdom
T-shirts
T-shirts with funny slogans or ones that feature a fandom like Marvel, Harry Potter, and even Lionel Messi are always trending. People like to buy them for themselves and for their friends and family. Use platforms like Teespring to design t-shirts for your store with ease.
Athleisure
Athleisure includes many different types of clothing: yoga pants, sports bras, cycling shorts, pump covers, and many more. There is a huge market for fitness clothing, as gym-goers are always looking for a better outfit.
Outfit set
In recent years, loungewear has become a popular choice for everyday wear when people want something stylish yet comfortable. Matching loungewear sets are selling like hotcakes on popular fashion websites like Shein, Asos, and Fashion Nova during all seasons.
Other popular clothing items:
- Tote bags
- Hoodies
- Men’s socks
- Swimwear
Phone accessories
Average selling price: $10 -$50
Target market: technology and music enthusiasts
Average monthly global Google search volume: 10K – 100K
Top countries: Jamaica, Nigeria, Sri Lanka
With phones being one of the essential items people own, it’s no wonder that phone accessories are always trending. There are many different products you can sell in your eCommerce store:
- Phone cases
- Fast charger
- Camera lens protector
- Car charger
- Earphones & headphones
- Power bank
Beauty and makeup
Average selling price: $10 – $90
Target market: beauty enthusiasts
Average monthly global Google search volume: 10K – 100K
Top countries: Philippines, Sri Lanka, Kenya
When the pandemic forced many people to learn how to do beauty procedures at home, the demand for at-home gel nail kits and hair extensions skyrocketed. And these products, amongst some others, still remain popular products to this day.
Here is a list of trending beauty products you can easily sell in your online store:
- Sleep eye mask
- Loofah sponge
- False eyelashes
- Hair extensions & wigs
- Gel nail kits
- Vitamin C serum
- Hair oil
Home improvement
Average selling price: $10 – $60
Target market: interior design and organization enthusiasts
Average monthly global Google search volume: 100K – 1M
Top countries: United States, Canada, Ireland
Drawer organizers
Marie Condo started a massive home organization movement which hasn’t stopped even though her Netflix show has ended. On TikTok, home organization videos are extremely popular, with hashtag #homeorganization having over 700M videos.
It’s natural that the obsession with an organized home makes people want to buy drawer organizers. And these are particularly popular on Amazon as people tend to share “Amazon finds” on social media with their followers.
Mugs
Mugs are always on trend because people will always want to drink tea or coffee. So, why not do it from a cool mug with a funny slogan on the side? Use merch websites like Teespring to create eye-catching designs for your mugs and sell them directly to your customers.
Other home improvement products you can sell:
- Wall art
- RGB lights
- Automatic pet feeder
- Air fryer
- Portable blender
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Where to sell trending products
When it comes to selling trending products, you have a few different avenues to explore:
Teachable
With Teachable you can sell online courses, coaching, and digital downloads. So whatever you might be looking to share with your audience you can use the platform to sell it. If you sell digital downloads like calendars or stickers you could then also have a course where you teach others to make the same things. Teachable users Lisa and Lucy Zhou of Sticker Guru do exactly that. So many people were asking them how they make their foiled stickers when they were selling them online that they created a course to teach others how to do the same. You could use the same model to give your audience a behind-the-scenes look and help them start their own side hustle or business by offering courses.
Etsy
Etsy is one of the biggest online marketplaces in the world. The platform is designed with small business owners in mind, allowing you to set up your Etsy Store and start selling online and physical products in less than 15 minutes.
Listing your products for sale is not for free – there is a small listing fee, and Etsy also takes a small cut of your profits. However, Etsy allows you to optimize your product listings for SEO. Add keywords to the product description and title so that when someone puts in a search term in Etsy’s search bar, they can find your online store with ease.
Etsy also has built-in marketing tools like Google Ads, which gives you an opportunity to pay for advertising directly through the platform to get your trending products to sell faster.
While Etsy is great for selling all kinds of products, it’s particularly great for online business owners who sell digital products. You can upload the digital downloads directly into the platform and set up an automated delivery to the customer, so you don’t have to worry about a thing.
Amazon
Amazon is the biggest eCommerce business in the world. It has a huge selection of products in various categories, where anyone can open an eCommerce store and sell their products. Selling on Amazon is best for physical goods. However, if you’re selling audiobooks or ebooks, the platform is also a must to be on to have the best chances of finding your target market.
There is a fee to get started selling on Amazon. You have to choose between two plans:
- Individual: $0.99/item sold + additional selling fees. This plan is for businesses that sell less than 40 items a month.
- Professional: $39.99/month + additional selling fees. This plan is for businesses that sell more than 40 items a month.
Amazon also allows you to promote your products on their platform with paid advertising so that when people search for products, your store pops up at the top of the search results. You can also choose to ship your products yourself. Or, you can choose a service where Amazon takes care of shipping products for you.
What’s great about selling on Amazon is that people most often review products directly on the platform. And good reviews of your products is the best way to sell more products.
Shopify
If you’d like to have your own eCommerce store instead of selling through a third-party platform, then setting up an online store with Shopify is a great option. Shopify allows you to create a custom eCommerce website that fits your brand.
You can choose between three plans, depending on the size of your business:
- Basic: $29.99/month. You get all the basics you need to run an online store.
- Shopify: $79.99/month. This plan offers more advanced reporting and staff accounts for medium-sized businesses.
- Advanced: $299/month. This plan offers lower transaction fees for credit cards.
Creating a website with Shopify is super easy, even if you have a limited experience with website design. They have drag and drop editor, and you can find custom-made templates to purchase if you want something more unique.
FAQ
Still have questions about what products to sell? Let’s look at a few most frequently asked questions people have about selling trending products.
What products are high in demand right now?
There are a few products that are in high demand at the moment. Google Trends shows that people are most interested in buying wellness and beauty products like:
- Vegan protein powder
- Matcha tea
- Ashwagandha
- Vitamin C serum
- Lip liners
- Skincare
AliExpress reports that there are multiple products trending amongst various categories:
- In the Health & Beauty category, false eyelashes
- In the Home & Garden category, drawer organizers
- In the Accessories category, dangling earrings
- In the Home Improvement category, LED Strips
And lastly, if we look at Amazon’s best-seller list amongst various categories, we can see that the top trending products are:
- Car vacuum cleaners in the Automotive category
- Stainless steel tumblers in Kitchen & Dining category
- Scalp and hair oil in Beauty & Personal Care category
What products sold the most in 2022?
Trending items that sold the most in 2022 vary amongst different categories and seasons. According to Google Trends, sundresses were extremely popular throughout spring and season. Pet supplies like pee pads, pet beds, food, and treats have sold very well throughout the year, seeing the biggest peek around November/December.
Some of the other top trending products that have sold very well in 2022 are:
- Skincare products like face masks and face serums
- Wellness products like matcha tea, protein powder, and ashwagandha
- Home organization items like drawer organizers and non-slip hangers
- Electronics like car chargers, fast chargers, earphones, and headphones
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