When you run an online business, it's a good idea to leverage multiple marketing channels to increase your chances of reaching your target audience. For example, you can run some PPC or pay-per-click ads, advertise on social media, and use SEO techniques to draw Google searchers to your landing page.
While these marketing strategies are great and can reap amazing results for your business, one digital marketing strategy is a standout – video marketing.
American adults spend around 3 hours and 50 minutes on average per day consuming video content, and video content accounts for over 60% of time spent on Facebook and Instagram. Video marketing is where you want to spend your time and money. Are you still not convinced? Let's break down the benefits of using videos in your marketing campaigns.
1. Greater likelihood of conversion
Video marketing ROI and video conversation rates are pretty amazing. Even 82% of consumers say that they were convinced to make a purchase after watching a video. Amazon reports that bands who leveraged sponsored videos to sell products had 21% sales growth compared to brands who didn't use video. That's a phenomenal return on your marketing investment.
A high conversion rate is important for any online business, regardless of industry, so leaning into video marketing could help you see more bang for your marketing buck than other advertising methods.
2. More website traffic
Approximately 82% of all consumer internet traffic is driven by video content. That includes long-form content like YouTube videos and short-form content like TikTok videos, YouTube Shorts, Instagram Reels, and more. If you want to grow your business in 2024, you want to increase website traffic with video to maximize your growth.
More traffic to your website means your target audience members are more exposed to your brand identity, marketing materials, and excellent landing page layout. All of that increases the likelihood of them making a purchase and converting into paying customers.
The great thing is that video marketing traffic is easy to understand and learn. YouTube and Pinterest, two platforms that are championing video content, are not social media platforms but rather search engines like Google. That means you can optimize your videos on these platforms so that people can find your content and drive traffic to your website this way.
Ahref is a search engine optimization tool that utilizes video marketing to drive traffic to their website very well. They post optimized videos to their YouTube channel (500K+ subscribers!), targeting their target audience who might be looking for answers to certain questions. Their videos have hundreds of thousands of views, and each one invites people to visit their website.
3. Contributes to brand awareness
Video marketing can dramatically improve brand awareness. 90% of marketers say that they were able to increase brand visibility with video marketing. This is especially important when your online business or startup is very new and not many people are familiar with you.
Using video for brand awareness is crucial to helping your target audience associate your brand with your niche or industry. As you add video marketing to your advertising channels, more people will see your brand, become aware of its existence, and think of you as the go-to choice for whatever products or services you offer.
Plus, if your video marketing materials are well-made, they will stick in the minds of your consumers. This, in turn, will contribute to a positive brand image you can leverage to build a successful brand.
Olipop, a new brand of "healthier" soda drink on the market, is excellent at increasing its brand awareness with video marketing. They have created video content that's short and powerful and hooks the viewer in before explaining their brand values, product, and why people should try their drink.
4. Improved SEO
Did you know that video marketing can also contribute to higher rankings in Google's SERPs? If you Google a keyword like "how to play the guitar," you'll see that Google favors web pages that have video content – at the very top of the search are YouTube videos and no ads or high-ranking website pages.
If you optimize your website for Google ranking and use video marketing and video SEO optimization to also show up on YouTube search, you'll dramatically improve your chances of ranking higher on Google and other search engines. When customers search for keywords related to your products or services, your business will be more likely to show up above other results. Search engine optimization with video is key for growth.
When optimizing your videos for SEO, use tools like TubeBuddy to help you find keywords that relate to your topic or niche and are easier to rank for. Then, make sure that you're using those keywords in your video titles, descriptions, thumbnails, and video categories.
5. Improved email marketing
Video marketing can elevate your email marketing strategy. Email marketing is already important since it allows you to reach out to past and current customers and ensure that they come back to make more purchases in the future. It can also be used to advertise special offers, build long-term relationships with your consumers, and more.
If you incorporate video content into your emails, you make those emails more likely to be opened by your readers – including videos in your emails can boost your open rates by 19%. One of the most effective email marketing strategies with video is to include the word "video" in the subject line of every email so that your followers know what's included – that alone can boost the open rates by 6%.
Videos in your email marketing letters can be instructional videos, advertisements, and other helpful content. Include the videos in your newsletters, sales emails, or even your email signature.
6. Great for social media marketing
Like email marketing, video marketing is an excellent choice for bolstering your social media marketing efforts. SMM is important for connecting with your target audience, improving your brand's reputation and presence across the internet, and reaching out to new customers simultaneously.
Video is definitely the king on most social media platforms for organic and paid content – watching video accounts for over 60% of the time people spend on Facebook and Instagram. Posting video content on your social media page is a great way to draw consumers to your sales pipeline. Focusing on increasing social media engagement with video can be very beneficial to increasing your reach on social media platforms and increasing your chances of showing up in front of your target audience.
You don't need to create high-production videos for social media. Using video for social media marketing can be super casual as long as the content is engaging and provides value. Candid videos of students delivering testimonials or of your employees working behind the scenes at the office are all effective ways to connect with your social media audience.
7. Detailed explanations for products and services
At least 75% of people prefer to learn about new products over video rather than text. There's no denying the effectiveness of video in showing off how to use your product- you should definitely consider using product demo videos where you can.
Say that you launch a new and secure cloud storage service for your users. How will your potential customers know how great your offering is if they don't even know what a cloud service is? The right video with engaging and attractive graphics can explain this and convert leads into paying customers by explaining the benefits in more detail than any static or image-based piece of content ever could.
Explanation videos can work not only for products. Service explanation videos can be just as effective and helpful for users. At Teachable, we utilize our YouTube channel with 23K+ subscribers to show them how to use the newest features, such as setting up a community.
8. Current marketing trends
Perhaps more than anything else, you need to start video marketing for your brand because it's the trend for online marketing right now and the norm moving into the future. The most effective way to ensure your business thrives is to keep up with the ever-changing landscape and adopt the new changes.
You don't need to follow all video marketing trends all the time. However, it's good for you to be in the loop on the future of video marketing, what people want to see from brands, and what your audience responds to best, and try to implement those video marketing strategies in your business as much as possible.
9. Enhanced customer engagement in 2024
Video marketing is essential if you're looking to boost your customer engagement and deepen the connection to your audience. If you focus on creating authentic, engaging, and more personalized content, you'll dramatically improve your engagement.
People are looking to connect, so boost customer engagement with video and do live streams for your audience where they get to engage with you in real time.
If you're using video to explain a product or service, focus on interactive video content where people can click, hover, and engage with the video while they watch it. They'll be more likely to finish the video and remember the information they learned.
10. Increased use of AI and automation
With the rise in AI across all industries, it's no surprise that marketers use AI in video marketing, too. 75% of marketers say that they utilized AI to help them create and edit video content. If you haven't tried it yourself, it might be a good time to reconsider.
You can use AI tools to create automated video content, saving you resources like time and money – you can do AI voiceovers, animation, and much more. If you prefer to keep the human aspect to your videos, you might still find AI useful – use it to help you write video scripts, so you save time, and even take advantage of AI video editing tools that allow you to be much more effective when editing your videos.
11. Sustainability and authenticity
Authentic video marketing can completely transform your business. Consumers care about transparency, brand values, and sustainability efforts now more than ever before. Through video, you can build trust, show up as an authentic brand and business, and cultivate a strong, long-term relationship with your audience.
Also, video marketing is one of the most sustainable marketing strategies because most videos can be evergreen content that you can repurpose for different mediums and platforms – an online course, ad, social media post, and so much more.
Conclusion
If you're ready to leverage the power of video for your business, why not take the next step with Teachable? Teachable makes creating and selling online courses easy and efficient. With our user-friendly platform, you can seamlessly integrate video into your courses, manage your curriculum, and handle payments all in one place.
Inspired by the potential of video marketing? Start your free plan with Teachable today and see how you can transform your expertise into a successful online course. Your journey to becoming a successful course creator begins now. Don't wait—start your free trial with Teachable and turn your video content into a thriving business!
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