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:Creativity / Working from home

Narrowing down your most profitable online course idea

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Chances are, you’ve already got some sort of vague idea of what you’d like to create your online course on. You’ve got your own interests and passions, and perhaps you already have an online business.

From there, you’ve got a few ideas floating around, but you don’t know which might be the right one for you.

Let’s take your vague idea and turn it into a money-making course topic.

The key here is to marry your passions and skills with your audience’s wants and needs.

How to come up with your profitable course idea

The right idea can mean the difference between a life-changing launch and something that falls flat and fizzles.

Luckily, we’ve got tried and true strategies for coming up with your course idea and are going to share our signature methods with you.

What you’ll learn from this blog post: 

  • How to begin brainstorming ideas
  • How to narrow your course ideas down
  • How to validate your course idea
  • How to refine your course topic

Begin with what you have

Whether you’re a blogger, teacher, coach, or just enthusiast within your niche, turn to content you’ve created or ideas you’ve already brainstormed before starting fresh.

If you’re already a coach or teacher 

You can transform an existing offline curriculum or program into an online course. Which of your programs are the most popular? What questions do your clients ask you the most?

Chances are, your existing clientele has already told you exactly what kind of course you should create. If they’re interested in your expertise in coaching form, they’ll be interested in course form, too.

If you’re already a content creator 

Look to your analytics. Which pieces of content are getting the most engagement and traffic? It’s likely that you’ll be viewed as an expert on your high traffic topics by your audience.

You can also look to your comments and social media messages. Which questions are people asking you? Do you hear one or two questions over and over again? That might be a good place to start for narrowing down a course topic.

If you’re already a business owner in your niche 

Maybe you’ve never taught a day in your life, but you’ve got a business in the niche you’re creating a course on and you’ve created processes and systems for just about everything.

Turn those processes and systems into a curriculum! For example, if you’re an interior designer, write down step-by-step every single thing you do to approach decorating a room, for example.

If you’re starting from zero 

First things first: congratulations on beginning this new adventure! Things are about to get very exciting for you.

With your clean slate, you can build a brand and create a course on any topic at all. Figure out what you love to do and what you could teach people. Now try and figure out where the two overlap.

Narrow it down 

Theoretically, you could create dozens of online courses and bring all of your brilliant ideas to life. But for the sake of this post, we’re going to pretend that your goal is to release your first profitable online course as quickly as possible.

Narrow your course down by:

  • Figuring out which would be the easiest, fastest and least expensive for you to create. This will eliminate potential blockers.
  • Which course will you enjoy creating the most? If you’re having fun creating your course, you’re less likely to get burnt out or lose motivation.
  • Which topics align with your long-term goals? Creating a long-term and sustainable business means thinking ahead.

Validate your course topic 

Validating your online course idea is essential if you’re worried about whether or not you’ll have any interest in your course.

Jeff Cobb shared his fifteen favorite ways to validate your course ideas with us in 2017, we’re going to pull a few of his recommendations to share here. If you’re interested in reading all 15, open his post in a new tab and read it after this.

Jeff breaks down his validation process into four different steps: searching, asking, listening, and testing. Here’s a brief rundown of how to do each.


Searching is the easiest and fastest way to validate your course topic. All you do is search the Internet to see what other people are looking for, clicking on, and engaging with.

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7 steps to launch your own profitable online course

BuzzSumo is a great tool for seeing what online content is attracting the most attention. It’s particularly useful for seeing what is being shared on social media.

Another tool is the Amazon Kindle Store, which is actually a search engine filled with ebooks and other information products. You can search for successful ebooks on your topic.


See what people in your target audience are already wondering. Quora is a place for people to ask any kind of question they have, and wait for subject matter experts to weigh in on the answers. It’s valuable here for you to see not just what questions people are asking, but also how others are answering.

  • Do you notice any subject matter experts? What products are they promoting?
  • Do you notice a certain topic sparking a discussion or debate?
  • Are there lots of people weighing in, but no conclusive answers?
  • Is everyone saying the same thing, but missing something?
  • Do people link to outside resources? What quality are those resources?

Get the answer on whether or not people will buy straight from the source. The thing is, you can’t actually straight up ask because often times people aren’t able to accurately predict their own future behavior.

Instead, you should ask questions that will tell you what challenges people are facing. If your course solves their problems, that’s a good sign that people will purchase.

A few ways to ask are:

  • Begin asking questions in forums like Quora
  • Ask questions in more niche forums or groups, if there are any in your industry or discipline
  • Create a survey to share with your audience, using a service like Survey Monkey, Ask Your Target Market, or Google Forms
  • Do 20–30 minute video calls or meet in person, so you can read body language and learn more than you would on the phone.

    • Record the interview, but ask permission first.
    • Find people to interview by emailing your list, asking on social media, or even asking in-person.
    • Don’t offer incentives off the bat. Only give a gift in exchange for time if you have trouble getting people to chat with you. Even a small gift card can skew someone’s opinion, and they may subconsciously give you the answers they think you want.

The idea is to put a product in front of your audience and see if they’re interested in buying. This can be a smaller ticket item like an ebook or PDF.

Instead of starting off the bat with a paid product, you can use a lead magnet. This allows you to see if your audience are willing to give you something in exchange for your expertise. In this case, it’s just their email address.

Once you’ve got your foot in the door, they’ll be more likely to pay for your products down the road.

Refine your topic

The more nitty gritty you can get with your course topic, the better. If you’re too broad, you’ll find yourself in the creation stage for forever. Try to narrow it down to one specific transformation. For example:

Instead of creating a course on how to open your own online shop on Etsy, you could create a course walking your audience through how to create your own online shop selling handmade soaps on Etsy while balancing your full-time job.

It’s important to try not to be everything for everyone. As appealing as it would be to say that your course could help every single Etsy seller ever, that’s unrealistic. Think about who would benefit the most from your expertise, and cater your online course to them.

Let’s go through a few more examples of how to get nitty gritty with your online course idea. Let’s pretend that your niche is interior design and you want to teach people how to decorate their living rooms.

Instead of saying, “Everyone with a living room! This is the online course for you!” narrow it down. Your course shouldn’t be “How to decorate your living room.” instead, it could be “How to decorate your living room for less than $1,500.” or “How to decorate your living room with thrift store finds.” or “How to decorate your living room as a minimalist.”

People want to feel like they’re buying a product catered to them, it feels more personal and it gets your audience excited.

OK, one last example of refining and narrowing down an online course idea.

Let’s say that your niche is vegan cooking. You could say that your course is for every vegan ever, but then you’d have to focus on creating recipes to cater to every single type of diet. You’d have to consider people who might have food allergies, or specific dietary needs.

Instead, you can create the “vegan comfort food course” or course walking vegans through growing their own produce.

Long story short 

Have a specific audience in mind, because you can’t make an entire broad niche happy with your online course. Make sure you’ve narrowed it down and you’re offering something specific and nitty gritty.

Author: Morgan Timm, Morgan Timm is a content marketer with a background in blogging and social media. She runs Mostly Morgan, a life and style blog that reaches an audience of 40,000 people monthly.

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