How to Come Up with Your Profitable Course Idea (Free Workbook!)

Morgan Timm

| Sep 13, 2018

We’ve broken course creation down to a science and created a formulaic course creation process. And the first step every time? Coming up with your profitable course idea.

My guess is, you’ve already got a vague idea of what you’d like to create your online course about. You’ve got your own interests and passions, and perhaps you already have an online business.

Lets take your vague idea and turn it into a money making course topic.


Download our free Profitable Idea Workbook!

Use our free workbook to determine who your audience is, what their pain points are, and which of your course ideas would be the most impactful.

The key here is to marry your passions and skills with your audience’s wants and needs. In most cases, it’s best to start with what you already have. So... 

If you’re already a coach or teacher

You can transform an existing curriculum or program into an online course. Which of your programs are the most popular? What questions do your clients ask you the most? 

Chances are, your existing clientele has already told you exactly what kind of course you should create. If they’re interested in your expertise in coaching form, they’ll be interested in course form, too.

If you’re already a content creator

Look to your analytics. Which pieces of content are getting the most engagement and traffic? It’s likely that you’ll be viewed as an expert on your high traffic topics by your audience.

You can also look to your comments and social media messages. Which questions are people asking you? Do you hear one or two questions over and over again? That might be a good place to start for narrowing down a course topic.

If you’re starting from zero

First things first: congratulations on beginning this new adventure! Things are about to get very exciting for you.

With your clean slate, you can build a brand and create a course on any topic at all. Figure out what you love to do and what you could teach people. Now try and figure out where the two overlap.

From there, you need to refine your course idea, and that’s something our free Profitable Course Idea Workbook will walk you through. 


Download our free workbook!

Don't forget to download our free workbook to determine which of your online course ideas will be the most profitable.

As always, if you have any questions make sure to let me know in the comments!

Morgan Timm is a content marketer at Teachable with a background in blogging and social media. She runs Mostly Morgan, a life and style blog that reaches an audience of 40,000 people monthly.