The creator economy is booming. Over 50 million people worldwide now consider themselves creators, earning revenue by sharing their passions, expertise, and creativity online. According to Coherent Marketing Insights, the creator economy industry is is estimated to grow from US$ 127.65 Billion in 2023 and is forecast to reach a value of US$ 528.39 Billion by 2030 at a CAGR of 22.5% between 2023 and 2030. As more and more entrepreneurs turn their knowledge into thriving online businesses, platforms that support creators' successes are more important than ever.
At Teachable, we're on a mission to empower creators to transform their expertise into income. Today, we're thrilled to announce the launch of Teachable Rewards—a new program designed to celebrate and support our creators at every stage of their journey.
The state of the creator economy
The rise of the creator economy has been nothing short of revolutionary. Fueled by accessible technology and the growing demand for digital content and online learning, creators are building influential brands and profitable businesses at an unprecedented scale.
Consider these stats:
- Around 450,000 full-time creators exist, with 12% earning over $50,000 annually
- Online learning, a key component of the creator economy, is projected to become a $303 billion industry by 2025
- Over the last year, Teachable saw creators earning more than $100,000 on the platform grow upwards of 10%
As the creator economy expands, the platforms and tools that creators rely on to build their businesses are evolving as well. Teachable has been at the forefront of the online course creation movement, empowering over 100,000 creators to share their knowledge with more than 38 million students worldwide.
The importance of celebrating creator success
At Teachable, we believe that creator success is worth celebrating. If you’ve been around here for a bit, you’ll remember that each October we devote an entire month to highlighting, celebrating, and honoring our creators with Creator Month. But now, we’re thinking even bigger.
Building an online business takes hard work, dedication, and perseverance. When creators reach new milestones—whether that's launching a first course, hitting a revenue goal, or changing students' lives—it deserves recognition.
That's why we created Teachable Rewards. More than just another incentive program, Teachable Rewards is our way of cheering on our creators' accomplishments and investing in their ongoing growth. We aim to be the biggest advocates for our creators' brands and businesses.
What is Teachable Rewards?
Teachable Rewards is an umbrella program encompassing all the experiences, resources, and perks we offer creators as they continue growing their businesses on our platform. It's designed to support creators through every phase of their journey, from the exciting early days of launching their online school to scaling to seven-figures and beyond.
The program has four key components:
Annual rewards and access
Based on your Teachable sales over the last 12 months, you'll gain access to exclusive experiences and perks. These include things like our Teachable Talks video series, Teachable Insiders Slack community, and for our top sellers, one-on-one coaching with a Customer Success Manager. Your rewards eligibility is evaluated each year based on your sales, so you're continually incentivized to grow.
Lifetime milestones
We celebrate the lifetime achievements of your Teachable school as you reach key GMV milestones, starting at $1,000 in total sales. You'll receive special creator gifts, swag, and encouragement as you progress to each new milestone. These rewards are cumulative and never expire.
Teachable Innovators
Each year, our top 100 sellers get access to the VIP Teachable Innovators experience. This includes an exclusive mastermind event, personalized coaching and strategy sessions, PR and media opportunities, and insider access to Teachable's leadership team. If you're in our top 100, you are shaping the future of online learning.
Teachable Collective
This is an invite-only community for our most accomplished creators, those who have achieved outsized success and influence. Teachable Collective members are true industry leaders, working closely with our team on new initiatives while receiving white-glove service and support.
No matter where you are in your creator journey, Teachable Rewards is designed to make your experience as a Teachable creator more fun and rewarding. It's our investment in your success and growth.
The qualifications creators need
So how do you get access to Teachable Rewards? It's all based on a single metric: the gross sales through your Teachable school.
We look at two numbers:
1. Your lifetime GMV (gross merchandise volume) - the total sales processed through Teachable Payments since you joined our platform. This determines your access to lifetime milestone rewards.
2. Your previous 12 months GMV - this is evaluated each year to determine which annual rewards tier you qualify for.
Annual rewards tiers
- Teachable Club: <$100K in the last 12 months
- Teachable Insiders: $100K - $500K in the last 12 months
- Teachable Innovators: Top 100 sellers of the previous year
Focusing on GMV through Teachable's native payment gateway incentivizes creators to process more sales through our platform, unlocking new perks and opportunities in the process. The more you sell on Teachable, the more we invest back into supporting you and your business.
Creator success stories
Behind the numbers are real creators building life-changing businesses on Teachable. Creators like Travel Like A Bawse, who joined Teachable in 2019 and have since generated over $1.47M in lifetime sales while impacting thousands of students.
Over the years, Travel Like A Bawse has progressed through multiple tiers of Teachable Rewards:
- Hitting $50K in lifetime sales to join Teachable Club
- Crossing $100K to become a Teachable Insider and attend exclusive talks
- Achieving $500K lifetime GMV and $1M, becoming a true Teachable Legend
- Ranking in our top 100 to experience Teachable Innovators
Teachable Rewards allows us to celebrate these wins right alongside our creators. It fosters a sense of community and shared success. When our creators win, we win together.
How to get started with Teachable Rewards
No matter where you are in your Teachable journey, Teachable Rewards is designed to recognize your achievements and propel you to the next level. If you're already a Teachable creator, using Teachable:Pay, simply keep doing what you do best: creating valuable content, impacting students, and growing your business. We'll notify you as you qualify for new perks and experiences.
If you haven't joined Teachable, or set-up Teachable:Pay yet, there's never been a better time to start. Our platform makes it easy to create and sell online courses, memberships, and coaching products. With our built-in marketing and sales tools, you can transform your expertise into a thriving knowledge business.
To easily set-up Teachable:Pay in your existing school:
- Navigate to and click 'Settings'
- Find and click 'Payments'
- Follow the prompts to start using Teachable:Pay
Most importantly, when you succeed on Teachable, we celebrate and invest in your success. That's our commitment to you and all our incredible creators. Together, we're shaping the future of the creator economy.
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