What are power words?

Power words are words that generate a psychological or emotional response. A skilled content marketer or copywriter will strategically use specific words in headings, subheadings, landing pages, email subject lines, and other areas of content to persuade their audience to take action. Some marketers assume power words are generally action words, such as “buy” or “call now.” However, they go beyond actions. Although a creator’s goal when using power words is often to increase conversions, they can serve many other purposes. Virtually any words that resonate on an emotional or psychological level can be considered power words. By tapping into a person’s emotions, thoughts, or both, you trigger engagement. The more someone engages with your content, the more likely they are to take the desired action or remember your brand.