Knowing the best time to post on social media platforms like Instagram and TikTok can be essential for growth, and Reddit is no different. Over 73 million people visit Reddit daily to find answers to their questions, share their experiences with other Reddit users, or simply browse while they're bored. Posting at just the right time on the platform can greatly increase your chances of being seen and discovered.
If Reddit is a platform you're targeting with your marketing efforts to maximize the growth of your business, let's discuss the best times to post on Reddit.
Why timing matters on Reddit
According to Backlinko, there were over 460 million Reddit posts published on the platform in 2023. The number of posts published in 2024 should surpass 500 million. That's over 1.3 million posts published per day, on average. That's a lot of competition for brands and business owners wanting to stand out on the platform.
One of the best ways to ensure you're reaching people first is to know exactly when your ideal audience is ready to engage with your posts. When you increase your chances of being seen first, you'll also increase your chances of having higher engagement. The more people engage with your post at the start, the higher the chances that the post will continue to trend and perform well on the platform throughout the day and maybe even a week.
Many people who post on Reddit and target audiences in the United States are mindful of the timing of riding the wave from the East Coast to the West Coast throughout the day. When you post at the right time for the East Coast, people engage with the post, boosting it. Then, once the Central and Mountain time zones wake up, they get to see the post already trending, further fueling the engagement until the Pacific time zone wakes up and sees the trending post and engages with it.
Best times to post on Reddit: general insights
In most cases, the best times to post on Reddit will depend on different communities on the platform and when they're most active. These times might vary significantly. However, it's good to know general Reddit post timings, too. So, here are the best general times to post on the platform:
- Monday: 6 am to 8 am EST
- Tuesday: 5 am to 9 am EST
- Wednesday: 8 am to 10 am EST
- Thursday: 5 am to 9 am EST and at 2 pm EST
- Friday: 6 am to 8 am EST
- Saturday: 5 am to 9 am EST
- Sunday: 8 am to 10 am EST
If you're just getting started, it might be smart to run some tests to see how your posts perform when you post at different times. This experiment will allow you to find the best times to post on Reddit for you and your audience.
Subreddit-specific posting times
If you have a good understanding of your audience and which Subreddit they hang out on, then you want to optimize your posting times to target individual Subreddits. Here are some of the most popular Subreddits in different niches and the best posting times:
Best times to post on r/gaming
Overall, the best time to post in this Subreddit is 10 am EST on Fridays.
- Monday: 8 am and 4 pm EST
- Tuesday: 12 am and 8 am EST
- Wednesday: 4 pm EST
- Thursday: 11 am EST and 3 pm EST
- Friday: 10 am EST
- Saturday: 5 am EST
- Sunday: 11 am EST
Top Redditors in r/gaming: u/BloodAria, u/SirHomoLiberus, u/boredelon.
Best times to post on r/worldnews
Overall, the best times to post on this Subreddit are 9 am EST on Fridays and 6 am EST on Saturdays.
- Monday: 8 am and 11 am EST
- Tuesday: 2 pm EST
- Wednesday: 10 am and 2 pm EST
- Thursday: 2 pm EST
- Friday: 9 am and 3 to 4 pm EST
- Saturday: 6 am EST
- Sunday: 9 am EST
Top Redditors in r/worldnews: u/Silly-avocatoe, u/Shrike79, u/mark000.
Best times to post on r/Music
Overall, the best time to post on this Subreddit is 6 pm EST on Wednesdays.
- Monday: 11 pm EST
- Tuesday: 12 pm EST
- Wednesday: 6 pm EST
- Thursday: 11 am EST
- Friday: 11 am EST
- Saturday: 4 pm and 6 pm EST
- Sunday: 9 am EST
Top Redditors in r/Music: u/ceaguila84, u/Repulsive-Finger-945, u/Ornery-Honeydewer.
Best times to post on r/science
Overall, the best time to post on this Subreddit is 5 am EST on Sundays.
- Monday: 11 am EST
- Tuesday: 6 am EST
- Wednesday: 5 am EST
- Thursday: 6 am EST
- Friday: 6 am EST
- Saturday: 5 am EST
- Sunday: 5 am EST
Top Redditors in r/science: u/mvea, u/chrisdh79, u/sciencealert.
Best times to post on r/DIY
Overall, the best time to post on this Subreddit is 9 am EST on Sundays.
- Monday: 10 am EST
- Tuesday: 10 am and 6 pm EST
- Wednesday: 10 am EST
- Thursday: 12 pm EST
- Friday: 3 pm EST
- Saturday: 2 pm and 4 pm
- Sunday: 9 am EST
Top Redditors in r/DIY: u/Timmy_Chonga_, u/witcher252, u/shifterak.
Best times to post on r/food
Overall, the best time to post on this Subreddit is 7 pm EST on Fridays.
- Monday: 6 pm EST
- Tuesday: 8 pm EST
- Wednesday: 11 am EST
- Thursday: 7 am, 5 pm, and 6 pm EST
- Friday: 7 pm EST EST
- Saturday: 8 am EST
- Sunday: 7 am EST
Top Redditors in r/food: u/archiecone, u/MrHaze100, u/Beardsman805.
Best times to post on r/gadgets
Overall, the best time to post on this Subreddit is 9 am EST on Mondays.
- Monday: 9 am EST
- Tuesday: 8 am EST
- Wednesday: 10 am EST
- Thursday: 9 am and 11 am EST
- Friday: 9 am EST
- Saturday: 10 am EST
- Sunday: 9 am EST
Top Redditors in r/gadgets: u/chrisdh79, u/jb45rd6, u/kbgames360.
Best times to post on r/sports
Overall, the best time to post on this Subreddit is 5 pm EST on Mondays.
- Monday: 5 pm EST
- Tuesday: 2 pm EST
- Wednesday: 10 am EST
- Thursday: 4 pm EST
- Friday: 3 pm EST
- Saturday: 2 pm EST
- Sunday: 2 pm EST
Top Redditors in r/sports: u/G24all2read, u/PrincessBananas85, u/Oldtimer_2.
Best times to post on r/Art
Overall, the best time to post on this Subreddit is 6 am EST on Sundays.
- Monday: 9 am and 10 am EST
- Tuesday: 9 am and 11 am EST
- Wednesday: 9 am EST
- Thursday: 8 am EST
- Friday: 9 am EST
- Saturday: 2 pm EST
- Sunday: 6 am EST
Top Redditors in r/Art: u/PrincipleGallery, u/SxDayz, u/KetoPixie.
Best times to post on r/personalfinance
Overall, the best time to post on this Subreddit is 7 pm EST on Wednesdays.
- Monday: 1 pm EST
- Tuesday: 9 am EST
- Wednesday: 7 pm EST
- Thursday: 9 am EST
- Friday: 11 am EST
- Saturday: 9 am EST
- Sunday: 12 pm EST
Top Redditors in r/personalfinance: u/jbmoonchild.
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Tools to determine the best posting times
As we discussed, the best times to post on Reddit will depend on when people are most active in different Subreddits. Not only that, but the best times when people are active might change for various reasons, such as seasons and trends. So, you might want to use analytic tools to keep up to date with the optimal Reddit posting times.
SocialRise
SocialRise has a Subreddit Analysis Tool that's free to use for anyone to find the best posting times on Reddit.
Later for Reddit
Later for Reddit offers not only the best times to post on the Subreddits but also a more in-depth look at the analytics of what posts are performing so you can optimize your Reddit posts to maximize your chances of getting higher engagement.
Delay for Reddit
Delay for Reddit is a very simple tool that allows you to see the best posting times for different Subreddits.
Tips for maximizing engagement on Reddit
What type of posts will perform the best will greatly depend not only on the time you post but also on what you post. Here are some of our Reddit engagement tips to help you create the best Reddit strategy to grow your business:
Research well
Before you create posts on Reddit, be diligent with your research. Read what other people are posting and see what posts and comments get the most engagement. Are those posts funny or informative? How can you create something similar to promote your business or services and get people talking?
Quality over quantity
It's better to focus on producing fewer posts but hone in on making them the best you can. Because there is an abundance of content available on the platform, the best way to stand out in the crowd is to provide high-quality value for people.
Encourage engagement
Reddit is a community-based platform where people can engage with other like-minded individuals. So, always keep that in mind when you craft your posts. You want to provide value, be engaging, and always ask questions or encourage another form of engagement in your posts. Overly promotional posts might not do as well as posts that are genuine and valuable, either by being informative or entertaining.
Be consistent
Just like with any other aspect of your business, being consistent is key to seeing results on Reddit. So, make sure you have a posting schedule you can keep up with and stick with it for at least 30 days before you choose to make an adjustment or change your Reddit strategy.
Conclusion
Reddit is often overlooked when it comes to social media platforms, but it can be just as beneficial for your business as Instagram or TikTok. Knowing the best times to post for your community is key to growth, so make sure you do your research and optimize your Reddit strategy to see the best growth results.
FAQs
Now, let's answer some of the best frequently asked questions.
How do I post on Reddit?
Posting on Reddit is super easy. Log into your Reddit account and click the "Create a Post" button that shows up on your screen. Then, click "Choose a community" to select the right Subreddit for your post. You'll have a few selections for what type of post you want to create: Post, Images & Video, Link, or Poll. Select one, add your details and tags, and click "Post." Voila, your Reddit post is live!
What is Reddit used for?
Reddit is a social media platform where people often stay up to date with the news and the latest tips and tricks on various topics and find entertainment like memes and funny videos.
What time is Reddit most active?
At what time Reddit is the most active will depend on your location and times zone, as well as what community you want to engage with on Reddit. Generally, most people will be on Reddit in the mornings, during their lunch breaks, and in the evenings after work.
When should I upload on Reddit?
When you should upload on Reddit will depend on when your audience is the most active. However, here are the general best times to post on Reddit if you want to maximize your chances of getting high engagement:
- Monday: 6 am to 8 am EST
- Tuesday: 5 am to 9 am EST
- Wednesday: 8 am to 10 am EST
- Thursday: 5 am to 9 am EST and at 2 pm EST
- Friday: 6 am to 8 am EST
- Saturday: 5 am to 9 am EST
- Sunday: 8 am to 10 am EST
Is now a good time to post on Reddit?
If this is your first time posting on Reddit, now is as good time as ever. It's better to post than not to post at all. However, if you want to optimize your Reddit strategy and try to find the best times to post for your audience, consider using analytic tools to help you find the most optimal time.
Is 3 a good time to post?
The best time to post on Reddit will depend on when your target audience is the most active. That might vary greatly depending on different Subreddits, so you want to do your research to find the best times for you and your audience.
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