:Creativity / DIY video production

Monetizing your YouTube channel: How much does YouTube pay?

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Most people, creators, and consumers have wondered how much does YouTube pay for big creators with millions of views. It’s no secret that it’s possible to earn money through the platform, and thousands of creators are doing it successfully. 

You can find a lot of advice and guidance on how to start a YouTube channel out there. But when it comes to monetization and how it works, it can get tricky to understand. It can seem like a mystery how monetization on YouTube truly works. The amount of money each YouTube channel makes is individual, and the average income can vary greatly. How creators monetize their channels also depends on each creator individually.

So, let’s take a closer look at how creators make money with their YouTube channels and how much YouTube pays.

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How much does YouTube pay per view?

YouTube pays its creators per view, but only if they are part of the YouTube Partner Program. Channels enrolled in the Partner Program can place ads on their videos. And it’s only when someone watches those ads that the creators get paid. For every $100 an advertiser pays YouTube, the company keeps 45%, and the creator receives 55%.

How much a creator can make per view on those YouTube videos that have ads depends on many factors. Every YouTube creator has a CPM, cost per impressions or cost per thousand views, which is a metric that is specific to each creator.

The CPM can range between $4 and $24 for 1,000 video views, depending on your channel’s location and topic. Reportedly, some topics on YouTube might have higher CPM. Personal finance, marketing, and  real estate tend to have high CPMs, while others, like lifestyle, have a lower CPM.

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How much do YouTubers make?

According to Forbes, the highest-paid YouTubers in 2021 were:

  • Mr. Beast: He made $54 million from his YouTube channel, which has 114 million subscribers. 
  • Jake Paul: Who made $45 million in 2021, and he has 20.4 million subscribers. Though the majority of his earnings are not from YouTube but from his boxing career.
  • Markiplier: He made $38 million from his YouTube channel, which has 34 million subscribers, and other ventures like his TV show.

These numbers are high, but they’re not representative of what the average YouTube creator makes. For example, Cathrin Manning, a YouTube creator with almost 500,000 subscribers, shares that, on average, she makes around $8,000 in ad revenue from her channel. 

Alexis Eldredge is another creator. With her 19,000 subscribers, she makes anywhere between $500 and $1,500+ per month. In her video, she emphasizes that her numbers are unique to her and that another channel with similar views and subscriber numbers might have a significantly higher or smaller income. 

So, as you can see, how much YouTube pays varies from creator to creator and can depend on multiple variables like channel topics, views, and more.

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How many views do YouTubers need to get paid?

To get paid by YouTube, creators have to be part of the Partner Program. Content creators need at least 4,000 public watch hours to join the Partner Program. Though there are no set rules for how many views a video should get for a creator to get paid.

While it might look like the more views a video gets, the more money the creator will make, the reality is a bit different. If your video gets 1 million views, but you haven’t placed any ads on it, then you won’t make any money with that video. 

The key to earning money on YouTube is to maximize the ad views on your videos. This is complicated by the fact that it’s estimated that over 40% of people use AdBlock. Meaning not everyone will watch the ads you place on your videos.

What type of ads you run on your videos will also affect how much money you make per video view. YouTube has different ad formats you can place on each video:

  • Skippable ads (long ads you can skip after 5 seconds)
  • Non-skippable ads (longer 15-20 second ads)
  • Bumper ads (short ads at the beginning, unskippable)
  • Back-to-back ads (short ads that play one after another, unskippable)

YouTube also allows you to decide when during your video the ads should play. Whether you want them in the beginning, middle, or end. Which also can impact whether people will see and watch the ads or not. So, if you want to maximize how much money you make from your videos, you might want to find a way to increase your ad views.

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How does YouTube pay you?

To start earning money with your YouTube channel, the first thing you’ll need to do is join the YouTube Partner Program. Being a member of this program will allow you to place ads on your videos and monetize your content. 

To join YouTube Partner Program, find out if your channel fits the eligibility requirements:

  • Live in a region where YouTube Partner Program is available
  • Adhere to YouTube’s community guidelines
  • More than 4,000 valid public watch hours in the past 12 months
  • A minimum of 1,000 subscribers on your channel
  • Have a Google Adsense account 

If your channel fits these criteria, you’re able to join the YPP and start monetizing your videos. 

How to make money on YouTube

Making money through YouTube ads is not the only way to monetize your YouTube channel. Most YouTubers have multiple ways they monetize their channels and their audience. This maximizes their income potential and helps ensure that it’s consistent. So, here are some other ways to make money with your YouTube channel.

Affiliate marketing

Affiliate marketing on YouTube is one of the most effective ways to increase your YouTube earnings and help you become a full-time YouTuber. Plus it doesn’t require you to put a lot of time and effort in, which makes it the perfect passive income stream.

No matter which industry you’re in or what topic your channel covers, you can find products you love and want to talk about. Make a list of these products, whether they’re digital or not, and find out if you can get an affiliate link for each product. 

In your YouTube video description, link your favorite products and tools. So that way, when you mention them in your videos, your viewers can easily find the link and purchase the item you talked about. It’s something that most YouTubers, big and small, do, and affiliate marketing income can quickly add up.

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The amazon Affiliate network is the most useful affiliate network to join for YouTube creators. Amazon has a huge selection of products in almost every niche possible. So, you can find the equipment you use to film videos and use an affiliate link for that. Which is often useful as your viewers will likely ask you what camera or microphone you’re using.

Sell products and courses

Having a million subscribers on your YouTube channel and making thousands of dollars each month from your videos is the ultimate dream of every content creator. However, a much more effective strategy is to have courses or products too. Then use your YouTube channel as a way to market them.

A digital product shop is a great business to start with little money. You can create templates, workbooks, printable stickers, or posters by only investing your time. Setting up an online store on Etsy or Shopify costs very little. Or you can just add those digital items to your Teachable offerings. And then you can start selling digital products almost immediately.

The same goes for online courses. As an online content creator, you have something you’re good at and that you know well. Why not use that knowledge and turn it into an online course, helping other people achieve their goals? 

Author Sarra Cannon has a YouTube channel with over 50,000 subscribers where she shares her life as an author and helps other writers become authors as well. To supplement her income from YouTube and book sales, she also has an online course. Her Teachable course, HB90 Bootcamp, is what she promotes to her audience.

YouTube membership

YouTube has a channel membership feature that works similarly to Patreon. Every creator has the option to create a membership for a fee. This gives their audience a chance to support their favorite creators directly. And they get access to exclusive content that’s not available to the general YouTube audience. 

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It’s a feature that many content creators use to maximize their YouTube income. It works similarly to Twitch’s subscriber feature. While it’s a feature that might not work for every industry and topic, it’s a great tool to utilize if you have a dedicated audience who wants to support you for your content.

Sell merchandise

Selling merch can be another great way to increase your YouTube earnings. Most YouTube creators have merch stores where they sell t-shirts, hoodies, cups, and all other types of merchandise that fans love to buy.

Creating a merch store is super easy and doesn’t require any monetary investment if you know how to use design software to create a design for your merch. You don’t even have to worry about ordering the stock and shipping the goodies, as there are companies dedicated to handling it all for you.

Here are a few popular merchandise companies that influencers work with:

So, first, you’ll want to choose the company to work with. Then, you’ll want to create a special design for your brand yourself. Or you can commission a graphic designer to do it for you. You can create fairly professional-looking graphics with tools like Canva, so if you don’t want to invest in a designer, consider learning how to use Canva instead.

Once you have the design, you can open the store with your chosen company. Choose the products you want to feature on your store and upload your designed logo. Create your storefront and custom link, and include the link in the description of your videos.

The most effective way to advertise your merchandise and encourage your audience to purchase it is by showing it off in your videos. If you have t-shirts or hoodies, make sure you wear them from time to time. Or, if you have mugs, then drink from your custom mug when you have tea or coffee in your videos.

Strategic placement of your merchandise in your videos will help you put it out there for your audience to see without having to aggressively sell it to them and promote it. It’s another effortless side hustle to supplement your YouTube earnings without much work. 

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Sponsorships

Probably the most lucrative way to make money on social media and YouTube is to get sponsored on YouTube by brands you love. By creating content on YouTube, you can become an influencer who is sought after by brands, all willing to pay to be featured in your videos. 

You can start working with brands on sponsored videos fairly early. As long as you have at least a few thousand subscribers, you can start looking for brands that work with other smaller creators and offer them to work together.

A great place to start is to look at your fellow small creators to see which brands they work with. Chances are that if a certain brand sponsors other small influencers in your niche, they might be willing to work with you as well. 

To increase your chances of getting sponsored on YouTube, you want to actively work on new ways to promote your YouTube channel. The more active you are on the platform, the more engaged your community on YouTube is, and the better your chances of scoring a good brand sponsorship will be. 

And what’s amazing is that your efforts to be more active and grow your channel to be eligible to work with brands will help you get people to watch your YouTube videos, translating into more watch hours and more ad revenue for your channel. 

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How much does YouTube pay FAQ

Let’s answer some of the most popular questions people have about monetization on YouTube. 

How much money do you make per 1,000 views on YouTube?

YouTubers get paid based on how many ad views their videos got, and not just video views alone. Each YouTuber also has an individual CPM (cost per thousand views), which is a metric that indicates how much a creator makes for 1,000 views. The CPM can be anywhere between $4 and $24, depending on the creator’s location and topic. 

So, as you can see, some creators can make very little with 1,000 videos, while others can make a lot. It’s hard to know how much your videos will make at the start because of how big the CPM fluctuations can be. 

How much is 100k views on YouTube worth?

Getting 100K views on one YouTube video is a lofty goal for any creator. But a medium-size creator on YouTube can easily rack up 100K views per month on their videos. Especially if they’re consistent and upload regularly. So, if your channel is getting 100K views every month, how much can you expect to earn from the ads?

Well, let’s calculate the range. We know that the CPM (cost per thousand views) can be anywhere between $4 and $24 dollars. On the lower end of the spectrum, a creator can expect to earn $400 from 100K views. And on the higher end of the spectrum, with $24 CPM, a creator can expect to make $2,400. 

So, the range on how much money you can make with 100K views on your YouTube channel is between $400 and $2,400. 

The more engaged your audience is, the more ads they watch on your videos, and the higher your CPM will be. So, if you want to increase your earnings, focus on creating more engaging videos and finding the best ad placements in your video. 

How much does YouTube pay for 1 million views?

A million views sound like a dream, the golden number to reach for to make a lot of money on YouTube. While nobody can say for certain how much money a video with 1 million views can make, knowing the way YouTube income is calculated, we can try and calculate the sum approximately. 

The creator’s CPM (cost per thousand views) can range between $4 and $24. If we do the math, a creator who has a CPM of $4 will make around $4,000. On the other end of the spectrum, a creator who has a CPM of $24 can expect to make $24,000 for 1 million views. 

As you can see, the payment for 1 million views on YouTube can range anywhere between $4,000 and $24,000, depending on the individual creator. The better your CPM is, the more you can expect to earn with your YouTube channel. 

Do YouTubers get paid monthly?

YouTubers who are in the YouTube Partner Program and monetize their videos get paid through their AdSense account. And the AdSense payment cycle is monthly. Most payments are issued between the 21st and 26th of the month if they exceed the minimum payment threshold of $100. 

If the payment for the month doesn’t reach the minimum payment threshold, it’ll be held in the AdSense account until a later date when the minimum is reached. 



Author: Karolina Wilde, Karolina Wilde is a freelance writer. Her work has been published on Better Marketing, The Ascent, and Sexography reaching over 25,000+ readers. In her free time, you can find her podcasting, reading, or creating TikTok videos.