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:Marketing / Marketing best practices

What does building a Teachable course really look like?

woman painting in workshop woman painting in workshop

The skills of Teachable creators may run the gamut. But, the commonality they all share is the ease with which they’re able to create and launch courses or coaching on the Teachable platform. Because we’re visual learners over here—and we have a feeling you just might be too, we’re showing exactly what launching courses or coaching on Teachable can look like. We’re showing you some of the best Teachable course examples that show just how easy it is to customize your course to showcase your unique skills and achieve your specific business goals.

Carve out a visual identity

Your sales page may be what makes you money and your course content may be what fuels your students. But, your homepage on Teachable is your time to show the world exactly who you are.

In addition to being the home base that connects your audience to your courses, the homepage is also a great time to introduce your brand’s identity. It’s when you set the tone for your whole business and introduce customers to your offerings.

I Can Make Shoes Homepage I Can Make Shoes Homepage
I Can Make Shoes homepage

This homepage from creator Amanda Overs of I Can Make Shoes leaves no question to customers as to what they’re going to get by taking one of Amanda’s courses. You know exactly the skills you’ll receive through a course on I Can Make Shoes.

I Can Make Shoes homepage I Can Make Shoes homepage
I Can Make Shoes homepage

What’s more, it shows the I Can Make Shoes brand identity—minimal, sleek, and modern—clearly and explicitly through videos, visuals, and testimonials.

Soccer Homework Academy Soccer Homework Academy
Soccer Homework Academy homepage

Here, not only do you get a clear visual of representation of what you’ll get with Soccer Homework Academy, but you also see how the creator sets up their homepage to show value in the membership functionality.

Soccer Homework Academy Soccer Homework Academy
Soccer Homework Academy

Establishing a visual identity isn’t the only purpose of your homepage on Teachable. It also shares your offerings. The IO Music Academy utilizes their homepage to showcase the various options they have: live courses, recorded courses, and bundles.

IO Music Academy school IO Music Academy school
IO Music Academy school
IO Music Academy school IO Music Academy school
IO Music Academy course outline

Product Marketing Alliance showcases both branding and clean, detailed offerings on their homepage.

Product Marketing Alliance homepage Product Marketing Alliance homepage
Product Marketing Alliance homepage
Product Marketing Alliance homepage Product Marketing Alliance homepage

Each of these creator homepages may look entirely different, and that’s kind of the point. At Teachable, we know that each creator has a unique goal with their business. That’s why each course and each school should look different. And for these Teachable course examples, that’s exactly what we want to highlight.

customize your course on Teachable customize your course on Teachable
Customize your course on Teachable

Completely custom

That’s also why we built a platform that lets you customize your students’ entire course and coaching journey from homepage to course layout and beyond.

  • Establish your brand identity with themes, logos, fonts, imagery, even custom code the way you envision it.
  • Sell your skills the way you want to with memberships, subscriptions, bundles, upsells, and more.
  • Integrate coaching, schedulers, and payments the way that makes sense to you. It’s your business after all.

We’ll walk you through how to handle all the logistics when you’re ready.

Hone skills and build content your way

The two go hand in hand if you ask us. Because you’ve spent so much time honing your skills in your field, you’ve already built up everything you need to launch a course or coaching product on Teachable, whether you realize it or not.

We’ve got everything you need to narrow down your course topic here. We’ll even walk you through the importance of a niche knowledge here. But, it’s important to remember that not every idea has to be fully organized and polished off to a T before starting with Teachable. (You can learn more about the value of a pre-sale for motivating you to create content here if you’re already ready to dive in.)

The way in which you build out your content will be unique to you and what makes sense for your course or school. And you’ll see with these Teachable course examples, every creator and school takes a different approach.

Finding your formula

Will you opt for a subscription model and release content weekly? Perhaps, you’re an all-at-once type who wants to put out everything you’ve got for students to tackle at their own pace. Or perhaps you’re a coach who is ready to jump in immediately and start setting up one-on-ones with clients to gain feedback and insight in order to create your flagship course.

There is no perfect formula because every formula you choose gets you to the end.

The matter of content creation

There may not be one single route to get to a launch. And yet, there is one piece of the puzzle that every creator has to put in place: content.

On Teachable, a course is made of sections and lectures. Sections contain groupings of lectures while lectures are structured, informational units that can feature text, files, video, and images. But how each creator chooses to create, organize, and sell their content is entirely different and unique.

Schools with one main flagship course like these from motivational speaker Haley Hoffman Smith and photographer Kimberly Murray, respectively, break down their offerings and content into videos, workbooks, and visuals.

The Purpose Pilot Course The Purpose Pilot Course
The Purpose Pilot Course
The Purpose Pilot Course The Purpose Pilot Course
The Purpose Pilot curriculum
Flat Lay Play course Flat Lay Play course
Flat Lay Play course
Flat Lay Play modules Flat Lay Play modules
Flat Lay Play modules

Whereas Lama Rod Owens opted for a combination of live sessions, access to a community, and recorded course videos to deliver his content.

Love Rage Course Love Rage Course
Love Rage course page
Love Rage course curriculum Love Rage course curriculum
Love Rage course curriculum

And if coaching is your speed, we have three ways you can take advantage of the coaching product on the Teachable platform:

  • Quick consultations for quick feedback or sessions typically with existing customers
  • Coaching packages for a set duration of time
  • Premium coaching for a bit of both of the above

Coaching on Teachable lets you sync up with clients how you see fit, communicate with them seamlessly, create milestones like tasks, action items, check-in points, or events.

Sure, every creator has to create. But, the method by which you deliver your content is entirely up to you. Videos, images, workbooks, checklists, e-books, emails, weekly, monthly, daily check-ins, or one-on-one coaching. We leave the fun stuff up to you.

Close the deal with your unique sales page

No Teachable course example is complete without a sales page that drives it all home. And when it comes to your sales page, our page editor makes it easy for you to drag and drop new content blocks in different formats to highlight the outcome of your course, testimonials, FAQs, and more.

Because knowledge-based businesses are all about the power of transformation, it’s important to take advantage of what that means to you and your business.

  • What can you offer?
  • What will your students walk away with?
  • How can you showcase this transformation?
See it happen

For the PaleOMG Power Sculpt course, this sales page is all about transformation and inspiration. Creator Juli Bauer Roth leans into the power of testimonials, results, and action on her sales page to showcase her program’s content.

PaleOMG course transformation PaleOMG course transformation
PaleOMG course transformation
PaleOMG course program PaleOMG course program
PaleOMG course program

Sometimes a sales page is just the kicking off point for more sales. For the Basic Filmmaker University mini-course on the Mindset of a Video Editor, the goal is to attract the right audience with a simple and sweet intro course that will hopefully lead to an upsell or purchase of more courses.

Basic Filmmaker University mini course Basic Filmmaker University mini course
Basic Filmmaker University mini course
Basic Filmmaker University mini course curriculum Basic Filmmaker University mini course curriculum
Basic Filmmaker University mini course curriculum
Pricing plans

But it’s not just the look of your course curriculum, homepage, and sales page that you have the ability to make your own, you can control the pricing plans for your courses as well. Teachable offers: free, a one-time purchase, a subscription model, and payment plans. And each one has their own benefits.

Maximize your business with a mini-course

A mini-course allows you to take a test run of our standard courses and see what it’s like to share your expertise online. We have a free “mini-course creation checklist” so you don’t miss a beat.

Transform your business

No matter what stage your business is in, we’ll show you how a mini-course transform your passion into a scalable profit. Download our free checklist today.

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Transform your business
Alan Parsons course Alan Parsons course
Alan Parsons bio
Alan Parsons courses Alan Parsons courses
Alan Parsons courses
You’ve got options
As seen above with Alan Parsons’ coursesthe free course option is ideal for presenting your knowledge and teaching style to potential students then utilizing them for possible testimonials or lead nurtures.
Offering your course at a single price is perhaps the easiest choice. But here you even have the option to customize and test by offering multiple pricing tiers like below on Hom Sweet Hom’s lettering class.
Hom Sweet Hom lettering course Hom Sweet Hom lettering course
Hom Sweet Hom lettering course main page
Hom Sweet Hom lettering course offerings Hom Sweet Hom lettering course offerings
Hom Sweet Hom lettering course offerings

A subscription model like the below option from pastry chef Nicolas Botomisy’s all-access course is ideal if you’re going to be uploading content frequently.

Nicolas Botomisy subscription page Nicolas Botomisy subscription page
Nicolas Botomisy subscription page
Nicolas Botomisy pricing options Nicolas Botomisy pricing options
Nicolas Botomisy pricing options

And lastly, a payment plan method allows you to set up a payment plan over a set number of months and establish how much customers need to pay during this period.

A to-do list you'll want to check off

We have an “online course creator’s to-do list” so you can get started on the right foot with your online business.

Your to-do list awaits

Not everyone has the same needs when just getting started launching an online course. This list is designed to help you find out exactly where you are in your journey, so you’ll know exactly what to do next.

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Your to-do list awaits

Toss the cookie cutters aside

There is no perfect mold or single-track path to success on Teachable. Because we believe that each creator’s unique POV and offerings are exactly what will make them successful, we built a platform that allows creators to tap into that individuality and craft a business that works.

We don’t buy into quick schemes. We don’t expect you to be a tech wiz. Teachable is built around selling your know-how easily, uploading your content seamlessly, and launching your knowledge business exactly how you envision it regardless of your business or tech skills. Payouts, taxes, affiliates, authors, we’ve got those handled, too.

Master the Handpan course page Master the Handpan course page
Master the Handpan course page
Master the Handpan course page Master the Handpan course page
Share what you know

Regardless of if you’re teaching handpan master classes or helping students realize their dream of moving overseas and making money along the way, there’s a way to do it on Teachable. No matter what your calling may be, there’s a way to break free from the traditional business mold, share your knowledge, and get paid along the way.

Every creator topic has found a home on Teachable.



Author: Caitlin Miller, Caitlin Miller is the Manager of Content Marketing Strategy at Teachable. In her spare time, she's often found listening to vinyl records, buying too many house plants, and enjoying a run on the streets of Brooklyn.

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