5 techniques and tools for brainstorming and creating valuable evergreen content
The truth of the matter is, no matter how fantastic of a course you’ve created, you still have to get the word out for people to purchase and enroll. Whether social media, youtube, or your blog is a primary traffic driver to your course, you have to reel in people and gain their trust by adding value into their lives. When it comes to gaining potential students’ trust and getting more eyes on your course, evergreen content is uncontestedly one of the most effective and hands-off ways to do so.
What is evergreen content?
Simply put, evergreen content is timeless, valuable content that remains relevant no matter the time of year, season, etc. Good evergreen content allows you to organically get traffic without you having to update or promote frequently. As a creator, evergreen content is a great anchor to get people to your platforms and potentially more eyes on your course. The more evergreen content you have, the more opportunities you have to increase your sign-ups organically. Naturally, spending time brainstorming and creating evergreen content is essential for all creators.
If you need some help revving up your evergreen content, whether it’s for your blog or otherwise, keep reading for some of our best practices.
Jot it down
Some of your ideas will be genius, while others may need a bit of tweaking and refining before you move forward with them. Either way, there’s no such thing as a bad idea. In fact, a “bad” one may lead down the path to something great. So make a habit of keeping a master list of ideas, no matter how big or small.
Pro-tip: Ideas can spark at any given moment, so be sure to have your master list somewhere accessible such as a note in your smartphone or a Google doc that you can access at any given moment. For your sanity, try to bring up your master brainstorm by content type (i.e., blog post, Twitter thread, Instagram Reel, etc.).
Track frequent questions
Frequently asked questions (FAQs) are a key indicator that a particular topic is worth deep-diving into. If people repeatedly ask you the same questions about specific topics, chances are they would be thrilled if you created content that answers all of their pressing questions. Additionally, when the questions arise in the future, you have answers ready to share with evergreen content.
Pro-tip: Consider answering FAQs via various mediums, including blog posts, social media posts, and videos. Since these are questions that you know people organically ask and seek information on, it’s worth adapting it to different mediums to cover more ground. Consider creating evergreen content on these topics to sustain your business and always have “answer” to your audience’s questions.
When FAQs don’t present themself, the simple act of actively listening to your audience (sometimes more than you speak) is a great way to decipher areas that you may be able to fill in the gaps. When engaging in conversation with your audience, avoid counter-arguing and fully listen to the message they’re trying to relay. Don’t allow your status as the “expert” to miss an opportunity to connect with your audience. This will help build a sense of connection, which will help establish you as a thought leader and lead to the creation of “superfans” who are more likely to buy your course.
Whether you’re looking for a new dinner recipe or tips for scaling your business, chances are you run to Google for answers. The same is true with your audience when they need answers to questions about your niche or area of expertise. Google Trends is a tool to see what people are searching for, when, and even from where by typing a short keyword or phrase. This is a great way to determine if people are searching for a topic you’re considering creating evergreen content around. You can also use Google Trends to see what topics are currently trending, related keywords, and topics.
Similarly, you can check Pinterest (which indeed is a search engine) to see what folks are searching for. The foolproof way is by typing your keyword or phrase in the Pinterest search bar and exploring the auto-populated topics.
Observe and take notes
There’s nothing wrong with a little friendly competition. Pay attention to what your peers are talking about as much as your audience. Knowing what your peers are doing or discussing in your field will keep you updated with your industry. Additionally, keeping up with your peers is a great way to get in where you fit in by providing content or information that they don’t offer. This strategy will help ensure your content will not only fill an open space but will last.
Pro-tip: RSS feeds such as Feedly are a great way to stay up to date with content within your niche from your peers all in one place. Just create lists, add the URL of the blogs or website you’d like to follow, and get all of your content all in one place, organized for your viewing pleasure.
Creating evergreen content takes a bit of planning and work. But, once you’ve landed upon the topics and format you want, you’ll see the benefits of a course that’s always valuable and relevant.
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