Use Custom Sales Page Blocks on Teachable

Your sales page holds so much power when it comes to helping potential students make the decision to sign up for your course. So much power, in fact, that we’ve even written several blog posts about writing sales copy that converts. But once you have the perfect copy to make your course offer seem irresistible, you need to get your users to actually read it. That’s where the design of your sales page comes into play, along with custom sales page blocks.

At Teachable, we strive to learn from the thousands of online schools hosted on our platform and work hard to give you everything you need to create compelling and beautiful sales pages.

Yet, we still get excited when we look at some of the stunning sales pages our instructors put together:

We’ll explain how to use five custom page blocks to take your sales pages to the next level. These blocks will give you additional templates to provide social proof, display personal statements, and present your sales copy in exciting and engaging ways.

How to add these custom blocks to your Teachable sales page

1. To start creating blocks using these templates, navigate to the admin area of your school, choose the course you want to edit, and select Sales Page from the sidebar. This will bring you to your sales page editor:

2. Add a custom Liquid/HTML block by hovering over an existing block and choosing it from the selection wheel:

3. Copy and paste the code from your chosen template into the new block.

4. Customize the code to be specific to your course. In this section we’ll cover how to do this on each of the five templates, noting the customizable areas with instructions in red. You’ll also see examples of how the raw templates will look on a sales page.

The Personal Letter Block

This template allows you to feature your personal story in letter form, to address your visitors in a more personal way.

A Letter from [Instructor Name]
[Best-selling instructor or other tagline]

Put the content of your letter inside paragraph body tags.

Have multiple paragraphs by adding more paragraph tags and writing content inside them.

— John Doe, AwesomeCourse.com

The Featuring Insights Block

Have influential people contributed to your course? Did you include interviews in your course content? This block will allow you to highlight their profiles.

This template has space for eight featured people in two rows. To adjust according to how many people you’re featuring insights from, simply remove or add more of the sections that begin with

If you want to only have one row of people, remove one of the sections starting with div class=”row” all the way up until the next enter space.

Featuring insights from:

First Person’s Name
Made $1M+ with impressive course, Founder of Impressive Company

Second Person’s Name
Made $1M+ with impressive course, Founder of Impressive Company

Third Person’s Name
Made $1M+ with impressive course, Founder of Impressive Company

Fourth Person’s Name
Made $1M+ with impressive course, Founder of Impressive Company

First person in second row
Made $1M+ with impressive course, Founder of Impressive Company

Second person in second row
Made $1M+ with impressive course, Founder of Impressive Company

Third person in second row
Made $1M+ with impressive course, Founder of Impressive Company

Fourth person in second row
Made $1M+ with impressive course, Founder of Impressive Company

The Multiple Instructors Block

If your course is taught by multiple instructors, use this template to feature their names, photos, and bios.

Your Instructors

Author One

John Doe is the Co-Founder at Impressive Company. Previously, he taught people how to do impressive things. He has a cat and loves animals.

Author Two

John Doe is the Co-Founder at Impressive Company. Previously, he taught people how to do impressive things. He has a dog and loves animals.

The Recent Results Block

With this template, you can add more social proof to your sales page by featuring names, photos, and quotes from students who have taken your course and enjoyed it or been successful.

Recent Results

John Doe
Impressive Course Course

Quote about the course. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

John Doe
Impressive Course Course

The Dynamic FAQ Block

This template allows you to create a dynamic FAQ section, where students can simply click on the question to reveal the answer.

This one is a little different in that you won’t modify the template itself to change or add content. Instead, go into your original FAQs block to add or modify questions to your liking. This template will pull content from that block. When you’re done making changes, delete the original FAQs block (so you don’t have two of them showing up on your sales page) and save your changes.

If you want to add or modify questions in the future, simply add the original FAQs block back in, make the changes, and delete it again. Any changes you make will apply to this block.

Frequently Asked Questions

{% for cq in course.course_questions %}

+ {{ cq.question }}

{% endfor %}