:Marketing / Copywriting and branding

How to stay true to your brand while using AI

brand authenticity with AI brand authenticity with AI

So you’ve decided to embrace AI in your marketing and content creation efforts. Now it’s time to ensure that you maintain your authenticity and voice while doing so. 

The current versions of AI are surprisingly advanced. And that AI can create fantastic content in varied forms from audio, written word, and illustrations, but even when it does it’s best work, it can still be a little bit generic. As a creator, one of the key factors in building a strong online course business is being authentic and true to your brand. So, when you are using AI to help generate content, you also want to ensure that your content still remains unique from other content that’s available out there, and true to you.

The great news is that with a mindful approach to AI and a little bit of tweaking, you can create content for your brand that’s unique to you. 

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4 ways to stay authentic and true to your brand while using AI

1. Always fact-check

When writing marketing copy, blog posts, or online course curriculum, AI can be super helpful for conducting research. You can type “10 historical facts about wine drinking from Ancient Greece” into ChatGPT and it will generate facts in a few minutes. The is work that would otherwise take you hours to research. 

But you need to take it all with a grain of salt. Just because you’ve got a new tool doesn’t mean you can neglect due diligence. If you choose to generate facts or historical information with AI, always make sure that you fact-check the information. This stands even if you’re using a paid version of the AI. 

This will help you avoid spreading misinformation and confusing your audience. And it will ensure your brand stays trustworthy and authentic.

2. Test for plagiarism

When you are the one who creates content, you know that it was you who wrote it. Your thoughts, knowledge, and opinions are what end up on the page. But the same isn’t true when using AI. There is no way to guarantee that what you generated hasn’t been used somewhere else. Most AI generators pull from existing web content. So you run the risk of it spitting out word-for-word content from anywhere else on the web. 

Additionally, if anyone else has asked the AI generator the same prompt, they might have gotten the same response, or a very similar one. If they published it somewhere, you could end up publishing nearly identical content. So, always make sure to run your AI-generated content through a plagiarism checker. This will help ensure that everything you have is authentic and hasn’t been used before. 

3. Draw inspiration from AI

If you often struggle with writer’s block, then using AI to help you create content is a wonderful way to get the creative juices flowing. Sometimes, you might only want to use AI as a place to brainstorm content. 

Instead of using AI as a tool to generate content from start to finish, look at it as a place to draw inspiration from. This will allow you to be much more flexible with the content you create. And it will ensure that the content you end up creating is authentic and true to your brand.

4. Be a ruthless editor

Being ruthless when you edit your AI-generated content is crucial to creating unique copy. AI will essentially brain-dump a ton of ideas for you on the topic you request. Your job is to sift through all those ideas and information and keep only the essential parts. 

Once you’ve eliminated the unnecessary information, do another round of edits. During this round, go in and add your own voice, opinions, and ideas to complement what the AI generated for you earlier. 

You might also want to reword what AI generates to add even more personality and your own branding to the content. The whole process is like refining a rough stone – you have to polish it a few times until it becomes a diamond. 

Step-by-step ChatGPT guide to creating authentic content

Now that you know a few basic tips to help you create authentic content with AI, let’s go over a few tips and tricks to help you use AI to generate the best possible content for your needs.

Use complete, in-depth sentences 

When talking to AI like ChatGPT, it’s important to use full sentences. You should also give as many details on what you want to know as possible. Let’s say you’re a yoga instructor who teaches people about yoga and other mindfulness practices and you want to write a blog post on how yoga can help anxiety. 

In ChatGPT, a good prompt would be: “Find out 10 benefits of doing yoga for anxiety”:

chatgpt prompt 1 chatgpt prompt 1

The AI quickly generates the benefits of yoga for anxiety. Then you can quickly work through the results to see which ones are worth including and expanding on further in your blog post:

chatgpt answers 2 chatgpt answers 2

If you’re asking questions, always make sure that you are as specific as possible. For example: instead of asking “Is chocolate bad for me?” ask “What are the top 3 benefits and risks of eating chocolate every day?”

This will allow the AI to generate content that’s useful and much more detailed, which will give you much more to work with. 

Describe the tone of voice  

When asking AI to generate content for you, one of the ways to make it more unique and less generic is by describing the tone of voice you want. So, for example, if your tone of voice is cheerful and friendly, include these directions when making the request:

chatgpt voice chatgpt voice

You can see that the response it generated is a bit different from the one ChatGPT generated when given no instructions on the tone of voice:


chat gpt voice again chat gpt voice again

Refine, refine, and refine 

When working with AI, the key is to refine, edit and ask questions. And you should do this repeatedly until you have content you’re satisfied with that feels and sounds true to your brand. 

That might include asking to generate the same content in a different tone of voice. That would allow you to see different angles and draw inspiration for various ways of speaking to your audience. That might also mean digging deeper into the topic and refining questions to be more precise and specific to get the best answer possible. 

Find a formula that works 

Another trick to ensuring AI generates content that’s more unique and authentic is to allow it to fully get into your role. So, if you’re a yoga teacher teaching people how to do yoga at home to help with their anxiety, share those specifics: 

refined prompt for chatgpt refined prompt for chatgpt

This prompt generates a much more specific type of content that you can go on and refine even further:

last answer from chatgpt last answer from chatgpt

Make AI work for you 

As you can see, AI can be a truly great tool to help create content if you know how to work together with it. AI can’t replace you as a creator. But it can definitely add a new layer to your content creation process. And it can serve as an awesome tool to help you overcome writer’s block when you find yourself staring at a blank page for hours on end. 

Hopefully, these tips can help you utilize tools like ChatGPT and find an easier content creation flow while still remaining true to your brand and voice. 

Author: Karolina Wilde, Karolina Wilde is a freelance writer. Her work has been published on Better Marketing, The Ascent, and Sexography reaching over 25,000+ readers. In her free time, you can find her podcasting, reading, or creating TikTok videos.