The following is a video from Teachable creator Konstantinos Synodinos. His school Simply Digital Academy cantake you from TikTok newbie to pro. His course focuses on growing your audience and taking full advantage of everything TikTok has to offer.
Konstantinos has been a brand and digital marketer for more than 20 years. With experience at P&G and Diageo he’s also a two-time winner of the Greek Entrepreneurship award. He himself used TikTok to transform his business from one that was trying to help small to medium businesses in Greece, to an international movement of Simply Hustlers serving global businesses and entrepreneurs all over the world.
Check out his video below and see how his tips for TikTok can take your audience as a creator to a new level.
Hey guys, this is Konstantinos, also known as simply bid style. And this video is a wake-up call for you, I want you to realize something TikTok is the greatest opportunity in the history of the internet. Never, never again. Attention, which is the main currency for marketing wasn’t super easy to attain attention. It’s super underpriced on this platform called TikTok.
It’s an organic beast of growth. I’ve seen thousands of people growing into hundreds of thousands of followers. Within a few months. I grew into 2 million within a year and all of that with the power of video. All you’ve got to do is find your identity, build the consistency, simplify your messaging, understand the principles and the culture of the platform and create videos for them, not for you.
We can talk for hours about how to create videos on TikTok. What are the principles that worked for me? How important is the intro of its video because Tiktok is a huge addition. You’re being thrown into new audience every single day, not people that follow you, a new audience. And you have the opportunity to show them how great you are how valuable you can be within seconds.
Now you might tell me “Konstantinos that’s great, but you know what? I’m camera shy. I hate this little monster right here. How can I deal with it? How can I be consistent when I’m really afraid to start creating videos?” First of all, whether you’re going to believe it or not, I’m an introvert, I have faced the same fear and I beat it. Now I create videos like it’s nothing. And I’m pretty sure you can do the same.
If you want to build a personal brand. If you want to leverage the power of social media and the amazing momentum of video right now, you don’t really have a choice. And trust me, you’re gonna learn to love it. So if you’re into business, you’re presenting stuff already. You’re talking to people you’re getting into discovery calls, you’re trying to sell, people ask you stuff and you try to educate them to give them an answer, right? So nobody asked you to do anything different. You will continue doing that in front of a camera.
Take a few deep breaths, start familiarizing yourself with your cell phone. You don’t really need expensive equipment. This is an excuse. All I used myself was a ring light or a window and an average smartphone. So open your camera and start shooting your thoughts. Start answering the most frequently asked questions of your clients of your audience. If you don’t know those questions set for them through a tool called Answer Socrates or do a keyword research in Google. So open the camera start talking like you talk with a friend. You don’t have to pause the video but see yourself in it. Be human. Don’t talk like you’re in the news and you’re an anchorman. Be natural. Be yourself with your tone of voice and minimize distractions while you’re recording.
Something that worked for me to build consistency when I shoot videos was to keep my setup the same. I had my tripod ready at the same position. I created a similar mechanic when I built my intros. And that made it for me much easier without really having to think about anything. If you forget what you have to say, use a teleprompter. There are apps that enable you to watch the script while you shoot. But you’re going to see that through practice, you will not need any script you’re going to open the camera and shoot your rare thoughts that most of the times are the best possible outcome.
So trust me, you have it. It’s within you. You need to face your fears. Start shooting videos, even if you’re scared and six months from now, you’re gonna thank yourself for that. I’m looking forward to seeing your next TikTok video. And if you need feedback, DM me, I’ll give you some personalized tips. See you soon, start creating.