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Practical resources on course design, student outcomes, and the craft of teaching in a digital environment.
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In March 2026, my team ran a survey to find out more about Teachable students: how they’re finding courses, what drives them to buy courses, what they value the most in their learning experience, and more.
One finding especially stuck out to me. When we asked people what makes them actually finish a course, the top answer wasn’t better videos or interactive elements. It was clear milestones and progress tracking. Sixty-six percent of students named it the #1 factor.
That tells us that the biggest opportunity for online educators isn’t necessarily in making better courses. It’s in better structure.
That’s where Learning Paths come in. Brand new to Teachable, Learning Paths allow you to turn your existing courses into structured, multi-course programs.
There’s undeniable value in a great standalone course: students learn real skills, get real value, and walk away better than they came in. But a single course can only take a student so far. There’s a ceiling on the transformation one course can deliver, no matter how good the content.
For the student, an isolated course can lack the depth and a defined arc they need to make a meaningful transformation. And that can cost you down the line. A student who doesn’t feel like they got results doesn’t come back for the next thing, doesn’t refer their friends, and doesn’t become the kind of long-term customer your business needs for sustainable growth.
Learning Paths can help raise that ceiling. Instead of selling a single course and hoping it carries a student all the way to a meaningful outcome, you’re delivering a program with a clear beginning, a defined progression, and an end state student can actually point to.
The courses you’ve already built do more, because they’re working together.
Here are two more numbers from the same survey:
Repeat purchase intent is high, and most students aren’t asking for a community or a workbook or a cheaper option. Instead, they want the next level of the thing they just finished.
Learning Paths essentially let you give that to your students from the start. If repeat purchase intent is high, we can also assume that students’ willingness to buy a higher ticket product—one that includes the advanced coursework they’re after—is there too. So your work is less about convincing them and more about actually building the thing.
It’s safe to assume a higher price tag for a Learning Path than a course because it includes, well, multiple courses. It’s simple math. But let’s dig deeper: it’s more of a positioning shift than a product shift.
A course says: here’s a topic I’ll teach you.
A program says: here’s a transformation, and these are the stages you move through to get there.
That reframe alone justifies more premium pricing. It’s the difference between “I bought a yoga course” and “I enrolled in a 200-hour teacher training.”
You’re selling your same expertise, just packaged differently. The way you market your learning should be less about content and more about outcomes.
Best of all, you can build a Learning Path from your existing course catalog. The work is in deciding what comes after what, defining the outcome the full sequence delivers, and pricing it like a program rather than the sum of its parts.
Many course creators assume their next jump in revenue has to come from a bigger audience. Sometimes it does. More often, it comes from giving the audience you already have the more advanced options they want.
That’s what Learning Paths are built for: turning the courses you already sell into a structured program students can buy as one thing, complete in the right order, and finish with a real sense of accomplishment.
Note: Learning Paths are currently available in beta. To request to join the beta group, complete this form.
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Open any feed right now and you'll find a thousand people explaining AI. Most of them are explaining the same five tips. Very few are showing you what it looks like to actually use these tools to run a business.
That's the gap we built Teachable AI Academy to close.
It's a live workshop series. We bring in creators and experts who use AI every day, and we put them in front of you to teach the exact systems and workflows behind their work. The first sessions kicks off on June 15, 2026, and the full lineup carries into August 2026.
Every session is free to attend. Each one is hosted live, and we record all of them, so the replay is waiting on Teachable whenever you want it.
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AI Academy is a run of live, online workshops. More than 20 AI creators and experts are on the schedule, and each one picks a topic straight from their own work.
They teach it live, in real time, and they leave room for your questions at the end.
The people teaching have built audiences in the millions and run real businesses with these tools. So the advice you get is grounded in what they actually do day to day.
We host every session, and we keep the replay up afterward. That means the library grows every week as new workshops go live.
Here's how we see this moment. AI made information instant, and that made the hunger for real skill sharper than it has ever been.
People want to build things. They want to change careers and pick up abilities that have nothing to do with what they trained in. We call this the Learning Renaissance, and we think it's the most exciting thing happening in education right now.
The hard part is knowing where to start. When everyone is posting at once, it's tough to know whose advice you can trust.
AI Academy is our answer. We put practitioners you can trust on a set schedule, each teaching one concrete thing you can use.
This is showing up in the data, too. In its 2025 Workplace Learning Report, LinkedIn found that 71% of learning and development professionals are already exploring, experimenting with, or integrating AI into their work.
That number is worth sitting with for a second. The people whose entire job is teaching skills are moving on AI right now, and AI Academy is built for everyone trying to keep pace with them.
Once you learn something in a session, you can put it to work inside Teachable. Our own AI features sit right in the platform, so the courses and content you build benefit from the same tools.
The first wave of workshops runs through June, and each session below is open for registration now.

Charlie Hills, June 15 at 1:00pm EST. The AI-powered content system for personal branding. Charlie Hills grew from zero to more than 200,000 LinkedIn followers using a repeatable, AI-assisted content system. He breaks down the tools and workflows he uses to generate ideas, speed up production, and turn attention into business, all while keeping his own voice in the output. If you want background reading first, Teachable has a guide on how to build a personal brand.

Katia Smith, June 17 at 1:00pm EST. Filling the AI gaps: from prototype to product launch. Katia Smith is a former Microsoft engineer and the founder of Second Life Software, where she turns rough, AI-built prototypes into products ready for real users. She walks through the five gaps AI coding tools tend to leave open, including security, error handling, and what a user sees when something fails, using real before-and-after examples from her agency work.

Sandra, June 22 at 1:00pm EST. Ship AI-built apps without shipping risk. Sandra is a cybersecurity educator with a following of more than 550,000 security and IT professionals. She shares the flaws that ride along with fast, AI-built apps, from exposed API keys to weak authentication, and gives you a seven-point checklist you can run on anything you build before it goes live.

Anna York, June 24 at 1:00pm EST. How to become the source AI recommends. Anna York is an AI Visibility Architect and the founder of Citation School, recognized as a LinkedIn Top 12 AI Voice in Europe. She studies how tools like ChatGPT and Perplexity decide what to recommend, and she walks through her keyword research process for AI search, showing how to turn one question into a full content plan.

Mariana Antaya, June 29, 2026 at 1:00pm EST. Your first machine learning model. In 40 minutes.. Mariana is a former AI Product Manager at Microsoft who now ships her own machine learning models and teaches a community of more than 700,000 people. In 40 minutes she takes raw, messy e-commerce data and builds a model that answers a real business question: will this customer buy again in the next 90 days. You'll walk away with the working model, the code behind it, and a process you can reuse on any dataset.
June 2026 is only the opening stretch. New workshops drop every week through August 2026.
Names already on the schedule include Mariana Antaya, Sai Kumar, Sundas Khalid, Sadie St. Lawrence, Anjali Viramgama, Ale Thomas, Tina Huang, and Matt Wolfe.
The topics run wide: building your first machine learning model, learning data analytics with AI, building AI agents for everyday work, and using AI with more intention. We add new dates to the AI Academy page as each session locks, so it pays to check back.
One more thing worth knowing. A lot of the people teaching also sell what they know on Teachable, and any creator can do the same. Courses, coaching, memberships, and digital downloads all run on one platform, with payments handled through teachable:pay.
Registration is open for every session on the AI Academy page.
Pick the workshops that fit what you're building, save your seat, and add them to your calendar. If a date passes before you get to it, the replay will be waiting for you on Teachable.
Head to the AI Academy page to see the full schedule and register for the sessions you want.

You've built the knowledge. You've mapped out the curriculum. You've maybe even recorded a few lessons. Now comes the question no one told you would be this consequential: where does your course actually live?
The answer isn't just a technical detail. The platform you choose to host your course determines how reliably students can access it, how securely your content is protected, how your brand shows up in the world, and how much control you retain over everything you've built. Get it wrong, and you're dealing with slow video loads, content security risks, and a URL that ends in someone else's name. Get it right, and your course business runs quietly in the background, 24 hours a day, 7 days a week, while you focus on teaching.
This guide breaks down exactly what a course hosting platform is, what separates a strong one from a weak one, and how to evaluate your options before you commit.
Before we get into features and comparisons, it's worth getting clear on what hosting means, because the word is often used loosely in ways that obscure the real decision you're making.
When you host a course, you're choosing a technical infrastructure to store and deliver your content: your videos, your PDFs, your quizzes, your lesson pages. That infrastructure determines load times, uptime, content security, and scalability. It's the foundation everything else is built on.
A course hosting platform is a service that manages this infrastructure on your behalf. You upload your content. The platform stores it, compresses it, distributes it through a delivery network, and makes it accessible to your students anywhere in the world. The best platforms also layer on the tools you need to actually run a course business: enrollment management, payment processing, custom branding, analytics, and student communication.
Here's a distinction that changes everything about your business model.
A course hosting platform gives you control. You set your own pricing, own your student list, and build under your brand. The platform provides the infrastructure. You run the business.
A course marketplace, such as Udemy or Skillshare, is different. The marketplace hosts your content, but they also control the pricing, take a significant cut of your revenue, often 30–50%, and own the relationship with your audience. Your students are their students. Your traffic belongs to their platform.
The shift away from marketplaces is a growing trend among serious creators, and for good reason. When you learn what you can build and sell on Teachable, the picture becomes clear. Building under your own brand, on a platform you control, is the sustainable path.
Here is the thing about infrastructure: it's invisible until it breaks. When it breaks, whether that is a video that will not load, a checkout page that is down during a launch, or a student who cannot access the course they just bought, you feel it directly in your revenue and reputation.
The global online learning market continues to grow rapidly, with EDUCAUSE and major research organizations tracking sustained enrollment growth across every segment of online education. More creators are entering the space every year. That raises the bar. Students have options, and a technically unreliable experience sends them elsewhere.
So what does strong hosting infrastructure actually look like? Six factors matter most.
Video is the heart of most online courses, and it's the heaviest technical lift. A five-minute HD video can easily be several gigabytes. Multiply that across a full curriculum, add students in multiple countries streaming simultaneously, and you understand why video delivery is where platforms either earn trust or lose it.
What you want in a video hosting setup:
Video delivery quality directly affects your completion rates. Students who experience buffering or failed loads do not persist through the course. They abandon it.
Uptime is the percentage of time your course platform is up and available. It sounds abstract until you realize that a platform with 99% uptime is down for roughly 87 hours per year. For a creator running live cohorts or a course that is actively generating revenue, 87 hours of downtime is a serious problem.
Look for platforms with published uptime commitments of 99.9% or higher, along with transparent incident history.
Your course content has commercial value. It is your intellectual property and your revenue source. Your students' personal and payment information is also on the line. Security is not optional.
The markers to look for:
Your course school lives at a URL. That URL tells your audience a lot about you. A school at yourname.teachable.com communicates something different from courses.yourname.com. Only one of those options is building long-term brand equity.
A strong course hosting platform gives you a custom domain on any paid plan, with no subdomain that includes their brand name. The DNS setup should be well documented, and the platform should automatically provision SSL for custom domains so your students see the padlock, not a security warning.
Hosting video is table stakes. The best platforms also support a full range of educational content formats, because diverse content types are not just about preference. They are about learning science.
Research on online learning consistently shows that courses using multiple modalities, including video, text, audio, quizzes, and downloadable resources, produce better learning outcomes than single-format courses. Your hosting platform needs to support the full curriculum you want to build.
Look for support across:
Hosting your content is only valuable if you can control who sees it and under what terms. Strong hosting platforms give you granular control over content access:
Before committing to a platform, run it through these questions:
If a platform cannot clearly answer any of those questions, that is your answer.
For a deeper look at how to evaluate your options overall, our guide to choosing an online course platform walks through the full decision framework, from pricing to marketing tools to payment processing.
Teachable is built as a course hosting and selling platform, and the technical infrastructure behind it reflects that purpose. Here is what is running under the hood.
Teachable runs on Amazon Web Services (AWS), one of the most reliable cloud infrastructure providers in the world. AWS powers a significant portion of the internet's most critical applications and provides enterprise-grade reliability, redundancy, and global availability.
Video content on Teachable is hosted and delivered through the Hotmart Video Player, a purpose-built video delivery system that handles compression and adaptive delivery automatically. When you upload a video, the player generates multiple resolution versions ranging from 240p through 1080p. Playback quality adjusts to each student's connection speed without any manual encoding on your end.
Teachable supports video file uploads up to 20GB, which provides enough headroom for high-quality, full-length lessons across a multi-module curriculum. You can also add subtitles and automatic translations directly within the player.
If you prefer to use external video sources, Teachable also supports embedding Vimeo and YouTube videos via a custom code block, which is useful if you are hosting supplementary or preview content elsewhere.
Teachable strives for and generally exceeds 99.99% uptime for both instructors and students. Your school runs continuously. There is no office-hours model where your courses are unavailable. Students can access content at 2 a.m. in Berlin as reliably as noon in New York.
Every Teachable school, including those using custom domains, receives automatic SSL certificate provisioning. Your school is HTTPS by default. There is no manual setup, no third-party SSL service to purchase, and no renewal to remember.
This also matters for SEO. Google factors HTTPS into search rankings, which means a securely hosted school performs better in organic search than an equivalent HTTP site.
Teachable holds a SOC 2 Type II accreditation, which is a rigorous third-party security audit that reviews not just a single snapshot of security controls but their effectiveness over time. SOC 2 Type II covers how customer data is stored, accessed, monitored, and protected across Teachable's infrastructure, software, policies, and operations. It is the standard security benchmark for serious SaaS platforms.
Teachable is committed to full compliance with the EU General Data Protection Regulation (GDPR), which governs the rights of EU citizens over their personal data. If any of your students are based in Europe, and for most creators some will be, GDPR compliance is not optional. Teachable handles the compliance framework so you do not have to build it yourself.
Videos on Teachable include enhanced piracy protection built in. You can also control download availability at the individual file level and toggle off the download link for specific lessons if you want students to consume content within the platform only. Combined with enrollment-based access control, your content is accessible to paying students and protected from everyone else.
On any paid Teachable plan, you can connect a custom domain to your school. You can maintain up to 10 domains in your account, which is useful if you are running multiple brands or testing domain strategies, with one set as your primary. Teachable provides full documentation for DNS configuration, including guidance for schools using Cloudflare for domain management.
The result is simple. Your school lives at courses.yourname.com, not at a URL that promotes someone else's platform.
Teachable's hosting supports everything that goes into a complete course:
If you are ready to take the next step, here is how to create an online course, from curriculum design through uploading and launching. When you are ready to go live, publishing your first course on Teachable walks through the final setup steps.
Even with the right platform, a few hosting mistakes are common enough to flag upfront.
Using a marketplace when you need a platform. If you want to build a real business instead of just earning supplemental income, you need ownership over your audience and brand. Marketplaces trade control for traffic, and it is usually a bad trade.
Ignoring video file quality: Uploading compressed or low-resolution video to save upload time creates a permanently inferior experience for students. Record and upload at the highest quality your budget allows. Let the platform handle compression for delivery.
Skipping the custom domain: Your default platform URL is fine for testing, but it is not fine for launch. A custom domain costs under $20 per year and dramatically improves how your school is perceived. Set it up before you go live.
Forgetting about mobile: Most of your students will access your course on a phone or tablet at some point. A good course hosting platform delivers content responsively across screen sizes. Test on mobile before you launch.
Not checking what happens to your content if you leave. Before you commit to a platform, understand the export and migration policy. You should own your content and be able to take it with you.
Your course is only as good as its delivery. The most thoughtfully designed curriculum in the world falls flat if students hit buffering video, get a browser security warning, or can't find your school because you're buried under someone else's branding.
Choosing the right course hosting platform isn't a technical decision you make once and forget. It's a foundational business decision that determines how reliably you can serve your students, how securely your content is protected, and how much of your business you actually own.
The good news: when the infrastructure is solid, you stop thinking about it. You create. Students learn. The business grows.
Over 150,000 creators have built their course businesses on Teachable and we havecontributed to over $10 billion in creator earnings globally. Start your free trial and see what it means to host your course on infrastructure built to last.

Student testimonials can go a long way in helping potential students make the decision to sign up for your course. Who better to help promote your course than happy students who are your best success stories?
Your student testimonials are a great addition to your sales page and showcase your course’s impact on those who have taken it. Sounds great right? but you might be wondering just how you get these testimonials. Most students won’t just send you a testimonial, you’ll have to ask.
This is new for some course creators, and to help you navigate exactly how to ask for a testimonial we built out a whole guide. Not only did we create a sample email so you can see word for word how to ask for a testimonial, but we also covered where to feature them, and how to best use them!
Once you have testimonials you can add them to your site, and hopefully see the benefits of them with more students signing up because they’re persuaded by reading first-hand experiences from your students.

Your business goes far beyond your courses. There’s an entire strategy behind every decision you make as a creator. So, that’s exactly why we’re adding two new features to help you reimagine your course strategy entirely and help you further grow your business—introducing free trials for student subscriptions and limited course access duration.
With these two features, you have even more control over your business’s marketing plan and will be able to convert a casual audience into a meaningful customer base. In fact, we believe in free trials and limited course access as marketing tools so much that we integrated them into Teachable so you can see the benefits for yourself.
And we have a feeling most students do as well. Now, we’ve made it simple for you to offer free trials for subscription-based courses or memberships. We know not everyone likes to jump head first into the deep end, so we gave you the ability to let students wet their toes with your courses first.

Many of our Teachable creators have found ways to offer free trials for online courses. We’ve now made it official to help you convert paying students. You can seamlessly offer a free trial with your subscription pricing options. Now students can get a sneak peek of your course for a limited time before being billed.

On your check out page, students will see your designated free trial period—we leave that part up to you. From there, they simply provide their credit card info to enroll. Then they are billed for the subscription once the trial period ends. It’s really that easy to give students a taste of your courses and for you to unlock a whole new cohort of eager students to convert.
Outside of appealing to everyone’s love of all things free, offering free trials helps acquire new audiences entirely. It also introduces current students to new courses or subscription options, and lowers the barrier to entry for first-timers, making it a powerful marketing tool.
Your knowledge and time are two of the most precious commodities you have as a creator. One of the best ways to highlight the value of your knowledge-packed course is to put a time limit on how long your students can access it. Restricting the time a student has access to a course is an impactful way to incite motivation. It can get students to enroll, encourage immediate action once enrolled, and energize students to continue services once the trial is up. Most importantly, it can generate more revenue for your business.
We heard when you said you wanted an easier way to control course access duration. Now you can implement parameters and set exactly how long students have access to your courses for the Free and One-time Purchase pricing options.

To enable limited course access duration, choose the Enrollment expiry setting. Then select the date you wish to end student access. Students will see the end date and have the ability to repurchase your course post expiration. Thus providing you more opportunities to make sales.
Maybe you want to drum up buzz for your course. Maybe you want to offer it for free for a short time to acquire more potential students. Or maybe you’re not quite sure how students will take to the course so you’d like to offer it for a cheaper price in order to get some valuable user feedback. Whatever your reason for limiting your course access, assigning a limited time to your product only encourages action even more.

Both of these features give your free trial for your online course added value. You’ll have more leverage over your business’s marketing strategy. Beyond that, you’ll have more opportunities than ever to reach your target audience. It’s time to convert casual visitors into paying students.
Imagine pouring your energy and expertise into building an online course—something you know your students need—only to watch them drift away after the first module, never to return. You’ve seen it: analytics dashboards showing dwindling engagement, course completions stuck at a dismal percentage, and referrals that barely move the needle. It’s enough to make any creator question the value of their hard work.
But what if you flipped the script?
Picture transforming your course into a bustling, engaged community—a place where students are not just learning, but thriving, sharing their wins, and recommending your course to everyone they know. That’s the transformative power of a stellar student experience—and it’s the single most impactful growth strategy you can embrace as a course creator.
I remember teaching a workshop on software development at a local community center, long before I even considered moving my courses online. I poured hours into my curriculum, confident that my expertise would shine through. But when I looked around halfway through the first session, I saw glazed eyes and disconnected learners. That was my wake-up call.
I realized that it’s not just about delivering content; it’s about creating an environment where students feel engaged, supported, and part of something bigger. I started incorporating more interactive exercises, real-world coding challenges, and group discussions.
The difference was immediate—students were collaborating, asking questions, and even sharing their own resources. That experience taught me that prioritizing the student experience is the key to transforming any learning journey from forgettable to phenomenal.
A stellar student experience isn’t just a nice-to-have; it’s a direct path to profitability. Data from McKinsey shows that learners who rate their digital learning experience highly are 40% more likely to complete their programs, and a staggering 50% more likely to enroll in another course. This is no accident: when students feel seen, supported, and motivated, they stick around.
They finish what they start and, as their passion becomes contagious to those around them, you’ll have yourself an approach more fruitful than any form of omnichanel marketing. They talk, sharing their positive experiences with colleagues, friends, and social media followers. This organic word-of-mouth is the lifeblood of modern online businesses, fueling growth without the need for bloated ad budgets or aggressive sales tactics.
The student experience acts as a flywheel: engaged students are more likely to complete your course, refer it to others, and purchase additional products or services. Retention becomes self-sustaining. Every happy student becomes a brand ambassador, every completed course a case study in trust and credibility. Instead of chasing new leads endlessly, you’re building a sustainable revenue stream that grows with every satisfied learner.
So, what does a top-tier student experience actually look like? It starts with design—an experience built not just for learning but for delight, motivation, and connection. Think about the best courses you’ve ever taken. Chances are, they didn’t just dump information on you; they guided you, celebrated your wins, and made you feel like part of something bigger.
At leading educational institutions, the student journey is meticulously crafted. Touchpoints are designed to anticipate needs, from onboarding emails that set expectations to milestones that celebrate progress. Gamification—like quizzes and certificates—keeps learners engaged and invested in their progress.
A sense of community, often missing in online learning, fosters connection and accountability, turning passive learners into active participants. Even small features like a mobile learning app or flexible drip delivery can transform a course from a static file dump into an interactive, dynamic experience that meets students where they are.
This is the benchmark: courses that don’t just teach, but guide. That’s where your growth potential lies.
Top educational institutions have spent decades perfecting how to keep students engaged and motivated. These best practices can be adapted to your online course to create a student experience that’s as effective as it is engaging:
Incorporating these best practices into your online course with Teachable’s tools can help you elevate the student experience and set your course apart from the competition.
Teachable isn’t just a platform—it’s your partner in building experiences that scale. Every feature is designed to help you create transformative learning journeys that keep students coming back for more.
Take the Student Hub, for example. It’s more than a discussion board; it’s a vibrant community space where learners ask questions, celebrate milestones, and build relationships with peers.
Quizzes and compliance checks not only reinforce knowledge but also add accountability—so students know where they stand and how far they’ve come. Completion certificates turn abstract progress into tangible wins, perfect for sharing on LinkedIn or including in portfolios. These small touches add up to something big: a student experience that feels personal and rewarding.
And let’s not forget the mobile app—a game-changer for busy professionals. Learning doesn’t happen in a vacuum; it happens on commutes, lunch breaks, and late-night study sessions. Teachable’s app puts your course at students’ fingertips, seamlessly integrating learning into their lives.
Ready to put these ideas into action? Here’s how you can enhance your student experience today, without adding hours to your workload:
Craft personalized welcome messages that make students feel seen and valued from day one. Incorporate quizzes to reinforce key concepts and give students quick wins. Celebrate their progress with completion certificates they can share proudly on social media.
Use the Student Hub to answer questions, celebrate milestones, and build a sense of community. Each of these steps adds a layer of connection and support that keeps students engaged—and more likely to complete your course and refer it to others.
A good student experience blends engaging content with community, support, and milestones. When students feel guided and connected, they’re more likely to complete the course, share their success, and become repeat customers.
Leverage interactive tools like quizzes, discussion forums, and certificates. Foster a sense of community with features like Teachable’s Student Hub, and provide personalized feedback that helps students feel supported.
Teachable’s Student Hub, quizzes, compliance features, mobile learning app, and completion certificates all work together to keep students engaged, motivated, and on track.
A world-class student experience doesn’t just keep your students happy—it’s your ultimate growth engine. It turns one-time buyers into loyal fans, sparks organic referrals, and drives sustainable revenue that grows year after year.
Don’t settle for average—transform your student journey with Teachable’s powerful features and see the difference for yourself. Ready to build an experience that sells itself? It all starts with a single step—on Teachable.

Imagine this: you’re the go-to person for project management. You have more than seven years of Excel experience. After answering all the same questions and doing the same one-off projects, you have an idea in your head—one that could get you paid. All your knowledge could make for a great e-book or online course. Whatever you’re dreaming up in your head, Teachable can make it a reality. We provide you with the tools to build your online course and productize your knowledge into a business. Whether it’s a pre-recorded curriculum or a combination of live and pre-recorded, you can build it on our platform.
Here’s a quick overview of the type of products you can build with the Teachable platform.
Build your online course with a self-paced curriculum that offers students a meaningful transformation and a series of milestones they’ll hit to get there. A standard online course is digestible and robust. It also gives your students the flexibility to progress at their own pace and allows access to all of your content right after purchase.
For instance, this could look like building an online course about the basics of project management. This course promises to prepare students for an entry level project manager job.

If you wanted to test out an idea for a course first or wanted to get a smaller course out ASAP, you should start with a mini- course. A mini-course is a short, valuable version of a standard online course. You want to build this online course to focus on one very specific topic. This is where students can learn the content in just a handful of steps. It can be a sneak peek into what your standard online course offers. In fact, it’s a common strategy to take one of the sections out of their standard online course and offer it as a mini course.
As the name suggests, this type of course is structured around scheduled live sessions that you’ve set up prior to student enrollment. Within the course, you can provide helpful resources that all your students will need to supplement your live course:
Plus, you can upload all replays from live sessions. Because of this, anyone who missed your event or wants to revisit the content is able to do so. For the creator with Excel expertise, this could be a series of live workshops on different Excel case studies.
Think YouTube how-to tutorials—except instead of giving completely free access, you can capture students’ email addresses to follow up with additional content. If your standard course is on project management basics, then you can offer a free tutorial. This could be a chapter on accountability. Overall, this is a great way for you to build your online course audience and to gauge interest for your content.
Cohort-based courses are courses with a more traditional academic structure you may have experienced in school. Build your online course that is designed for students to finish in three months (or whatever time frame you want). After the specified time, students will lose access to the course so they are incentivized to complete it. Or, they can repurchase at a discounted price for longer access.
This type of course allows you to re-launch it every three or six months. You can have a smaller group of students, which allows students to have a community experience and more access to you as a teacher.
Drip courses are courses where you release content one module or section at a time. This type of course is best used if you are pre-selling your course or you want to keep students engaged. Because you’re limiting the content they get access to, students aren’t immediately overwhelmed and cannot jump ahead. Plus, drip courses allow you to create, prepare, and update course content right before you roll it out to your students. With drip, you can release each section after a specified period of time or on a specific date.

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Companies want to provide their employees with software and skills training. Professionals want to find ways to level up on the skills they have to put on their resume. You can create software/skills training on Teachable that you can sell in bulk to businesses and à la carte to individuals who are interested. With our easy-to-use platform, you can build an online course that suits any type of skill training.
Certification training offers a certificate that guarantees all students have completed and obtained the skills taught in the training. Certificates serve as motivation for students to pass all quizzes in order to receive them. They also serve as external validation of knowledge. As such, certification courses have enforced lesson completion, enabled video compliance, and minimum passing quiz scores. Once your student completes the course, they’ll automatically be awarded with a certificate of completion that you can design and keep branded.

One-on-one coaching or consultations are usually short, one-time bookings where you are able to offer your expertise. If you are a blogger, you can offer a keyword or editorial calendar consult. If you are a vocal coach, you can offer a one-hour vocal coaching session. These are simple and fast options you can offer to your audience.

Coaching packages are for coaching topics that require more than just one session. For topics that require weekly coaching sessions and a longer time with your students, you can create coaching packages for eight weeks or six months. You can schedule, meet, and document all progress notes all in one place on Teachable.
A course marketplace is where you have a variety of courses on different topics, created by different people. Bring in your network of course creators and do all the backend work to get their courses set up. All courses will be hosted in one place where students can filter by categories and authors and find the course that’s the best fit for them. Plus, you can set the author commission for courses. Don’t worry, we handle the payouts to your authors, as well.
Course bundles are a bundle of courses you’ve created. If you’ve created multiple courses on similar topics, you can sell these courses together at a discounted price. Take for example, you’ve created a Foundations of Project Management course, Project Management Templates course, and an Advanced Project Management Certification course, you can sell them together as a bundle to help your audience progress through all the material. This is a great way to upsell your audience.

Some course topics are better suited to a subscription model because of the learning behavior related to the subject—take coding or watercoloring, for example. Allow your students to keep subscribing to the course content until they are proficient in the skill before they cancel.
Although Teachable is best known for building online courses, you can also use our platform to offer digital goods. Teachable is a great way to sell and give students access to any e-books, workbooks, PDFs, templates, etc. that you’ve built and curated.
A membership is a hybrid course—one that consists of many of the options listed above together. Memberships are typically subscription-based and consist of pre-recorded course elements, live sessions, and one-on-one coaching and engagement with (and between) students.
Beginning to see how the course you are dreaming up in your head can be a reality on Teachable? We can, too. If you are still unsure how this might look, register for our on-demand QuickStart Webinar and get a in-depth look at what our platform can do for you.

When it comes to launching online courses, there is no one “right way” to do so. Sure, we have our standard recommendations that work best for many schools, but like anything, there are exceptions to every rule and what works best for one instructor may not be the best option for you.
We all have our own unique audiences and business models, so of course, we’d want to structure our launches to appeal to the fanbase we’ve worked so hard to grow. But it can be difficult to understand the different launch methods, and even harder to decide which is best for your business. This post will walk you through the different launch methods, their pro’s and con’s, and who they tend to work the best for.
Having an evergreen course launch means that you’ll launch your course once and then it’ll be available from that moment on. We most often see this type of launch with course instructors who have an entire school full of multiple courses for their students to choose from. With that said, there are plenty of instructors who only have a course or two and keep it evergreen indefinitely.
They work wonderfully for some businesses, not so great for others. (Don’t you just love vague answers?) So who do evergreen courses work for?

The very busy entrepreneur who has multiple revenue streams. We have thousands of instructors who all have different business models. If you want courses to be something on the side to bring in a little extra cash without much stress, evergreen launches may be for you.
The academy creator who plans on have dozens, or even hundreds, of online courses. You’re the ones who are churning out online courses like it’s your job (and maybe it is!) and there is no way you could possible do open–close launches for every single one. It makes more sense for you to promote your school as a whole rather than each of your individual courses.
Someone with a huge fan-base who many new people coming to their site every day. If you have a large and engaged audience, chances are they’ll buy whatever you create no matter how you launch. These are people whose audience is invested in both their businesses and in them as a person.
Here’s the deal: evergreen courses can be something you launch once, add a link to on your website, and then forget about completely. Or, while you’re launching you can put systems in place to automate promotion and keep your evergreen course profitable throughout the year.
Write an actionable blog post that can serve as a precursor to your online course and entice people to buy. The blog post should be thorough and really show your expertise. Optimize it for search terms your potential students will be Googling, and make sure it’s something that will be relevant year round.
There should be a call to action urging people to check out your online course. You can publish this on your own website if you have traffic, otherwise consider posting it on Medium or Quora.
Make sure that this blog post is evergreen and will be relevant no matter when your audience finds it. Here is a guide to writing killer evergreen blog content.
Use your favorite automation tools to schedule tweets and Facebook posts sending people to your course sales page and the blog post you wrote promoting your course. Keep the course on your audience’s radar without spamming them with it.
Webinars are a big part of most successful open–close launches, but they can also serve you well in your evergreen course. If you know the first Saturday of every month or quarter you’re going to host a webinar and live Q&A covering your course topic, it can become routine, especially if it’s the same webinar each time. Make sure to offer your live audience an exclusive coupon or bundle to encourage them to buy!
You can also host pre-recorded webinars for this step so you do the webinar live once and then play the same webinar back each month. Warning: Be honest! Don’t try and tell people this webinar is live when it’s not.
Chances are, your business is growing every day and your email list is constantly being populated with new members. Segment your list into people who have and have not received a launch sequence about your course. Depending on how quickly your list is growing, you can automatically start launching to new members every couple of weeks or months.
We see a lot of open–close launches here at Teachable and for good reason. If done right, the open–close model is very profitable and is what a lot of our most successful instructors do. The idea of an open–close launch is that you’ll create the course once, and then host huge launch campaigns several times throughout the year.
These types of launches help create urgency and excitement. Making your course available for only weeks out of the year can give people a “now or never” mindset that pushes them to take the plunge and purchase.
They are profitable and successful if you have the time and bandwidth to execute them the right way. So who open–close courses work for?

Someone whose business model is course-focused and plans on making the majority of their income from online courses. If courses are your online business, it’s worth investing time and trying out the open–close model that works for so many people.
The first time course creator who wants to get a taste of all sorts of launches. If you hate the open–close model, it’ll be easy to open your course up for good. But you never know if you never try.
Someone who is good with automation and can streamline the process. It’s no lie that you’ll see amazing results from an open–close course model, but it comes at the cost of being a time intensive process if you’re not automating all that you can.
If you’re creating an open–close launch model for your online course, know this: There are countless moving pieces to this type of course launch, and no two open close launches are going to look the same.
With that said, there are some elements that will be consistent for most everyone, so we’ll start with those.
If you didn’t already know how psyched about email lists and marketing we are here at Teachable, well, we will tell you. Over and over again we see course creators getting their best conversion rates from their email lists, because the people who sign up for your list tend to be your most engaged fans.
We recommend sending emails over at least 5 days to educate your audience on why they’d want your course, what you have to offer, and how they can buy. But more on that here.
Pro tip: Save these emails. You can repurpose them for your next launch so you don’t have to start from scratch.
While email lists are king, we shouldn’t discount the power of a strategic social media campaign. Let people on your Facebook page and Twitter know about your course, and share about it in different groups you’re in online (after checking the rules, of course.)
Depending on how often you regularly post on social media, schedule promotion posts to go out between once and five times a day. The goal is to make sure your audience is aware of your course without making course promo every tweet in their timeline.
Again: Save these social shares in a doc so you won’t have to start from scratch on your next launch.
Allowing your audience to see the time to purchase your course slip away is powerful. In themselves, open–close courses will create urgency, but your language and marketing should also be working to accomplish that same goal.
This steps converts like crazy whether your launch is evergreen or open–shut. Webinars are a great way to educate your audience on why they’d want to know about your topic, prove you’re an authority, and help forge a connection between you and your audience.
You can incentivize people to purchase by offering exclusive “fast–action bonuses” for your webinar audience. These can be bonuses or discounts that are only redeemable during and directly after your webinar, creating even more urgency.
We talked about the main archetypes who choose each type of course launch, but maybe you find yourself identifying with a mix of personas, or you don’t see yourself in any of the people earlier described. No worries.
Launch strategy is important, but which launch strategy you choose to implement is less so. As long as you’ve got a solid product and an interested and engaged audience, you’re likely to find success no matter which method you choose.
When it comes down to it, think about your business goals, your free–time, and the resources you have available to you. If all else fails, do an open–close launch once to see how it feels, and if it’s not your cup of tea you can just permanently open your course for enrollment.

No matter what launch you’re doing, a solid email sequence advertising your course and urging people to buy is essential. Your launch emails should have two phases: education and promotion. Your goal is to generate demand for what you’re teaching by educating. You need to create an understanding of your product and build trust through high-quality content.
During the education phase you need to educate your audience on your course topic and its value. If you’re teaching an online course on SEO for bloggers, first teach your audience what the heck SEO is. Your following email can let them know how you tripled your blog traffic by focusing on SEO.
Overall, you want your audience to understand that what you’re teaching is valuable and worth their time.
It’s easy to not to want to educate your audience too much for free, the mindset is that if you’re teaching them everything now why would they want to buy? But really, even if you give 20% of your content away for free, that is enough to hook them and make them even more likely to buy.
You should send:
During the promotion phase you can start selling. Let your audience know that SEO changed the course of your blogging career, opened doors you never thought imaginable, and you want to help them reap the same benefits.
Give them a follower exclusive coupon code or bonus that only the people on your email list will get, to create urgency. (This is especially great if your launch is evergreen!) You can have the coupon available for a limited time, or opt to offer it to only the first 100 purchasers.
Want more on launching to your email list? Check out this post walking you through our Crazy 8 Launch Strategy.
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No matter what type of launch you opt for, it’s good to somewhat automate to save yourself time. There are the big obvious ones, like automating email and other small strategies.
This one you’ve probably gotten figured out already. But before launch day, write all of your emails in advance and schedule them into your email marketing program of choice. Have them scheduled and ready to go.
There are a million moving parts when it comes to course launches, and it can be easy to say, “Oh, I’ll write the emails as I send them.” But 10/10 instructors who have tried that will tell you it’s a mistake. You will have enough inbound messaging that you’re not going to even want to think about writing emails throughout the day.
If your audience is large, it might be a good idea to turn on an autoresponder letting people know that you’re launching and may take a bit longer than usual to respond.
No matter how thorough the FAQ page is on your website, people will still bypass it and email you their questions. Having a canned response will save you a ton of time when it comes to answering questions that are being asked repeatedly.
You can anticipate questions like, “How long until the doors close?” or “How many videos are in the course?” As questions come in, you can copy and paste your responses into a Google Doc for future reference.
Ending your emails with, “If you have any more questions, feel free to refer to my FAQ, and if you can’t find your answers there, shoot me an email. Always happy to help!” will help direct people to your FAQ before relying on email.
When you’re busy with your launch you probably don’t want to be spending a bunch of time on social media. Queue your posts ahead of time. It will be one less thing to worry about.
Normally, we’d advise against being too heavy handed with self-promo. However, during your launch you can get away with posting more links to your sales page than usual.

The last piece of advice we want to leave you with is document everything. You might feel like you’re going to remember the nitty gritty details, but course launches move fast. After it’s over, you’re going to have a lot to deal with, so be thorough in noting what works and what doesn’t.
Next time, you’ll have a better understanding of what your audience responds to. This can help you be more strategic in the future and will equal more profitable launches for you.

The way we consume information has undergone a significant transformation. Gone are the days when learners would sit for hours, poring over lengthy texts and trying to absorb vast amounts of information in one go. Instead, they now want quick, focused lessons that fit into their busy lives.
This is where microlearning comes in. Data shows that a 10-minute chunked course has an 83% completion rate, while only 20% to 30% complete regular courses.
Microlearning isn’t just about short lessons, though. It’s about making sure each person can learn in a way that suits them best. Everyone learns differently, and microlearning respects that.
In this article, we’ll find out exactly how microlearning is changing the ways people learn and how educators can leverage it for maximum benefits.
Microlearning breaks topics into short, focused lessons, making it easier for users to grasp and remember. For instance, microlearning is when a geography teacher devotes 10 minutes to each European country in class, instead of boring them for an hour non-stop
As such, all forms of microlearning are tailor-made integrating with Teachable in order to deploy easily digestible, but still effective content.
So, instead of long, overwhelming modules, learners get quick, meaningful bits. This approach keeps learners engaged and helps them retain information better. As a result, you can use Teachable’s no-code capabilities to make use of both your and your learner’s time more effectively.

Here’s how you can use microlearning to grab and hold your students’ attention:
This is all about breaking down courses into smaller, more manageable pieces. Instead of overwhelming learners with a ton of information at once, present it in short, focused segments. It helps promote:
Using multimedia in learning means adding pictures, videos, and audio to regular text. It’s like mixing different ingredients to make a tasty meal. Here’s why it’s good:
Using analytics in learning is like checking a progress report. It uses data to see how learners are doing and where they might need help. With it, you can:
AI is reshaping microlearning, making lessons more tailored and effective. Here’s how:

Online gaming has exploded in popularity, especially among the younger generation. But learning the landscape is not always easy, even if the parent is tech-savvy.
Microlearning can offer quick lessons on various topics, including safe online gaming habits. Think of it as a mini-guide on what to share, what to keep private, and how to spot potential dangers.
For instance, children can enjoy playing MMO games with their parents while learning the essentials of online gaming safety, such as not revealing personal information, being careful about phishing pages, and not being reckless with spending money on microtransactions.
Since these lessons are bite-sized, kids can easily ‘digest’ the knowledge and mentally associate it with a positive experience—precisely because the lessons were short and intertwined with fun activities. The same can be applied to courses and content for adult novices, especially with today’s resources.
Financial responsibility isn’t just for adults. In a world where even kids have access to digital wallets and online shopping, understanding money becomes crucial. Microlearning can introduce them to the basics of money management in a fun and engaging way.
Instead of boring monologues, these mini-lessons explain the concept of saving, the difference between needs and wants, or the basics of budgeting. Embedding such lessons into kids’ apps or educational platforms can help in laying the foundation for a financially savvy future generation.
Our planet’s health is a pressing concern. Microlearning can introduce kids to environmental basics, from the significance of recycling to the role of clean water. These bite-sized lessons can inspire them to become more eco-conscious citizens, ready to make a difference.

Solo learners prefer studying independently, setting their own pace. Microlearning is ideal for them, offering flexible, bite-sized lessons that can be tackled anytime. This approach provides concise, focused content tailored to their specific needs.
The format allows for easy review, ensuring they grasp concepts fully before progressing. Microlearning aligns perfectly with the solo learner’s desire for efficient, adaptable education.
With effective microlearning, even the most remote public schools can improve their remote learning opportunities for students with just minor investments in a secure IT infrastructure.
It doesn’t require a full backhand rework, teachers can participate in course creation, and students can explore courses at their own pace and not get negative stimuli from topics they find offputting or overwhelming.
For those studying or working from home, microlearning offers flexibility. They can access content whenever it suits them, making balancing learning with other responsibilities easier. These learners can use technology to access and study micro-lessons even while on the go.
Companies can use microlearning for employee training. Instead of long, drawn-out seminars, employees can learn new software, company policies, or skills in short bursts, fitting learning into their workday. And why stop there? Any business can leverage microlearning concepts to present its products and services in a better way.
Microlearning can be a boon for learners with attention challenges or cognitive differences. Short lessons can be more manageable and less overwhelming, and educators can mold the material and chunk sizes depending on the needs of each individual learner.
Microlearning, with its concise and focused approach, offers a solution that aligns with modern lifestyles. By breaking down complex topics into digestible chunks, it ensures that learning is both engaging and effective.
Platforms that embrace this method are paving the way for a more adaptive and responsive educational landscape. As we move forward, the integration of microlearning techniques will undoubtedly play a pivotal role in shaping the future of online content, providing new avenues for content monetization and education alike.